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Online Shoppers Love Video Ads More Than Any Other Type Of Ad

Source: http://www.businessinsider.com/online-shoppers-love-video-ads-2013-1

screen%20shot%202013 01 30%20at%2010.18.49%20am Online Shoppers Love Video Ads More Than Any Other Type Of Ad

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.

screen%20shot%202013 01 25%20at%201.03.54%20pm Online Shoppers Love Video Ads More Than Any Other Type Of AdIt’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.

But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.

According to a May 2012 survey by Google and Compete

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Monday, February 4th, 2013 digital No Comments

GroupM and Nielsen work to combine online and TV metrics

Source: http://www.engadget.com/2012/03/22/groupm-and-nielsen-work-to-combine-online-and-tv-metrics/

3 21 2012neilsen GroupM and Nielsen work to combine online and TV metrics

For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution — especially if they influence the flagship ratings. Check out the complete PR after the break.

Continue reading GroupM and Nielsen work to combine online and TV metrics

GroupM and Nielsen work to combine online and TV metrics originally appeared on Engadget on Thu, 22 Mar 2012 05:32:00 EDT. Please see our terms for use of feeds.

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Thursday, March 22nd, 2012 news No Comments

Google responds)

Source: http://www.engadget.com/2012/02/20/microsoft-finds-google-bypassed-internet-explorers-privacy-sett/

ie market share Google responds)There was quite a stir sparked last week when it was revealed that Google was exploiting a loophole in a Apple’s Safari browser to track users through web ads, and that has now prompted a response from Microsoft’s Internet Explorer team, who unsurprisingly turned their attention to their own browser. In an official blog post today, they revealed that Google is indeed bypassing privacy settings in IE as well, although that’s only part of the story (more on that later). As Microsoft explains at some length, Google took advantage of what it describes as a “nuance” in the P3P specification, which effectively allowed it to bypass a user’s privacy settings and track them using cookies — a different method than that used in the case of Safari, but one that ultimately has the same goal. Microsoft says it’s contacted Google about the matter, but it’s offering a solution of its own in the meantime. It’ll require you to first upgrade to Internet Explorer 9 if you haven’t already, then install a Tracking Protection List that will completely block any such attempts by Google — details on it can be found at the source link below.

As ZDNet’s Mary Jo Foley notes, however, Google isn’t the only company that was discovered to be taking advantage of the P3P loophole. Researchers from Carnegie Mellon University’s CyLab say they alerted Microsoft to the vulnerability in 2010, and just two days ago the director of the lab, Lorrie Faith Cranor, wrote about about the issue again on the TAP blog (sponsored by Microsoft, incidentally), detailing how Facebook and others also sk! irt IE’s ability to block cookies. Indeed, Facebook readily admits on its site that it does not have a P3P policy, explaining that the standard is “out of date and does not reflect technologies that are currently in use on the web,” and that “most websites” also don’t currently have P3P policies. On that matter, Microsoft said in a statement to Foley that the “IE team is looking into the reports about Facebook,” but that it has “no additional information to share at this time.”

Update: Google’s Senior Vice President of Communications and Policy, Rachel Whetstone has now issued a statement in response to Microsoft’s blog post. It can be found in full after the break.

Continue reading Microsoft finds Google bypassed Internet Explorer’s privacy settings too, but it’s not alone (update: Google responds)

Microsoft finds Google bypassed Internet Explorer’s privacy settings too, but it’s not alone (update: Google responds) originally appeared on Engadget on Mon, 20 Feb 2012 16:59:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6

 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)
 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)  iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.

AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:

  • iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
  • iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
  • There are probably more paid apps on a relative basis for iPhone than Android.
  • The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)

chart of the day apps on iphone ipod android 2010 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

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Monday, July 5th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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