web apps

drag2share: HTML5 vs. Apps: Where The Debate Stands Now, And Why It Matters

source: http://feedproxy.google.com/~r/businessinsider/~3/Yezl4tzEqus/html5-has-become-the-third-platform-2013-9

BII_HTML5_Mobile_NeedsAn HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple or Android devices, it does not need to be built from scratch for each operating system. The promise is that it can be “write once, run anywhere.”

It’s true: In many cases, HTML5 can work just as well as a native approach. HTML5 has established itself as the de-facto alternative “platform,” after Google’s Android and Apple’s iOS.

But it is not the silver bullet it is often made out to be, for several reasons. HTML5 faces a fragmentation issue of its own, since there are gaps in the range of HTML5 app features supported by the different mobile browsers. Backers of HTML5 are working furiously to fill those gaps.

So where are we in the HTML5 vs. native apps debate? The status of HTML5 is vital to decisions about where to invest mobile budgets. In an August 2013 reportBI Intelligence analyzes this very question.

In the report, we do a head-to-head comparison of the two, explain the specific reasons why HTML5 has some clear advantages over native apps for mobile development, look at adoption data, analyze the barriers to HTML5 as a development tool and explain how HTML5 is starting to overcome them, look at the current state of the performance advantage held by native apps, and explain why in a hyper-fragmented mobile landscape, HTML5 has emerged as the long sought-after “third platform,” allowing for mobile Web apps that cut across fragmentation.

Access The Report And Our Ongoing HTML5 Coverage By Signing Up For A Free Trial Today >>

Here are examples of where HTML5 is trying to close the performance and feature gap:

    • Graphics: Web apps are far along in allowing for scalable (users can enlarge them by zooming in) graphics that allow for “the creation of very advanced and slick user interfaces,” according to the W3C, the nonprofit that creates the HTML5 standard.

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  • Multimedia capabilities are improving. Video and audio playback has become a widely-supported and widely-used HTML5 mobile app feature. Other multimedia features are still in a more nascent stage.
  • Responsiveness: HTML5 apps can be written so that the device type is detected, and an appropriate app version is delivered. That’s important because of the variety of screen sizes out there. The layout, behavior and resolution are optimized for the screen.
  • User Data: Web apps are far along in their ability to store app data so that users can return to an app and pick up where they left off. Smooth offline usage is an area that needs more improvement.
  • Geolocation on Web apps is now basically a solved issue across mobile browsers, while integration with user calendars and address book data is still a work-in-progress.

 


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Tuesday, September 17th, 2013 news No Comments

All Those E-mails From Pinterest Are Very Good For This Guy

Source: http://www.businessinsider.com/all-those-e-mails-from-pinterest-are-very-good-for-this-guy-2012-3


SendGrid CEO Jim Franklin

SendGrid has sent 30 billion e-mails in the three years it’s been in business — and none of them are spam.

SendGrid is an e-mail cloud service hired by Pinterest, Foursquare, Hootsuite, Spotify, job sites, daily deal sites and many other companies.

About 40,000 Web applications use SendGrid, says its CEO  — and Boulder startup icon — Jim Franklin. And none of it is spam because users sign up these e-mails, such as job openings, friend requests and the like.

Franklin says it even coaches its customers on how to do e-mail so people don’t report it as spam.

“One person sending e-mail to another is easy. But an app sending out e-mail is hard. E-mail is a problem for developers,” explains Franklin.

So it’s no surprise that SendGrid is growing at 10% annually — it now sends out more than 3 billion emails per month — and it recently landed Microsoft Azure as a partner. SendGrid will now be the default e-mail service for any app using Microsoft’s cloud, Franklin says. New Azure developers qualify for 25,000 free e-mails a month.

The company is one of the shining stars of the blossoming Boulder startup scene. It began in Boulder’s TechStars accelerator program in 2009 and has boomed from there. It recently landed raised $21 million in Series B funding in January — for a total of $27 million raised so far

As SendGrid uses Rackspace, Web apps that also use Rackspace qualify for 40,000 free e-mails per month.

All who know SendGrid are expecting an IPO in as little three years. One of its VCs, Bessemer Venture Partners, has done over 100 IPOs, notes Franklin. That’s if the company doesn’t accept an acquisition offer before then, says Franklin. 

And if you’re interested in one of the 30 job openings at the company, you might also want to know that the company motto is the 4H’s: Honest, hungry, humble, happy.

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Thursday, March 1st, 2012 news No Comments

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