web browsers

drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites

source: http://feedproxy.google.com/~r/businessinsider/~3/BjcNQsgMm0I/mobile-web-usage-is-still-important-2013-9

We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.

SmartphoneAppReachUS

Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart

TopSmartphoneProperties


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Thursday, September 12th, 2013 news No Comments

drag2share: The Fight To Standardize ‘Do Not Track’ Just Took Another Huge Hit

source: http://feedproxy.google.com/~r/businessinsider/~3/0JW8ETGd6gs/the-fight-to-standardize-do-not-track-just-took-another-huge-hit-2013-8

peter swire

The privacy movement battling to standardize “Do Not Track” (DNT) policies on web browsers — which would stop advertisers from targeting people based on their browsing history — took another major hit Tuesday night.

Peter Swire, who signed on to co-chair the Tracking Protection Working Group (TPWG) less than a year ago, announced that he was leaving in an email last night.

“Today the White House announced that I will be serving on President Obama’s Review Group on Intelligence and Communications Technology,” Swire wrote. “I feel a sense of responsibility in being asked to serve on the Review Group, and to do so as effectively as possible.  I therefore have informed Jeff Jaffe of W3C that I will not be able to continue as co-chair of the Working Group.”

This isn’t the first major player to leave TPWG.

Out of frustration, rather than a new position, Jonathan Mayer — who became a vocal player in the privacy movement — resigned less than one month ago.

Mayer complained that following two years, 7,148 ! emails, 78 conference calls, 10 in-person meetings, and five “final deadline” postponements, too little was happening too slowly.

“The group remains at an impasse,” he wrote in an email that listed many grievances with the group.

While the disorganization and string of resignations don’t bode well for privacy advocates, advertisers will doubtlessly find the group’s difficulties promising, particularly given the harsh reaction their suggestions for a more moderate DNT policies were met with.


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Thursday, August 29th, 2013 news No Comments

The Chinese Just Discovered That Advertisers Track You On The Internet 

Source: http://www.businessinsider.com/the-chinese-just-discovered-advertisers-track-you-on-the-internetand-they-hate-it-2013-4

apple store in china

In the West, web users have known for years that advertisers drop “cookies” onto their desktops (via their web browsers), and that these little pieces of code tell advertisers what they’re looking at.

In China, however, the state-run TV channel China Central Television just discovered this fact. It aired an investigative, undercover hidden-camera story on the web ad business as a purveyor of secret tracking information on innocent Chinese web users.

It’s a shocking expose. Or it would have been had it aired in the mid-1990s, when cookies first came into use.

Cookies help advertisers target people with ads. If you browse a web site for tennis rackets, you might start seeing ads for shoes on subsequent pages. Cookies don’t, however, identify individual web users. They simply aggregate them into blocks of targetable audiences.

Ad Age noted:

Using hidden cameras, a CCTV reporter apparently posing as a prospective client had conversations with employees at five local digital-ad agencies. Agency employees told the reporter they use cookies to access web users’ personal information, including gender, age, marital status, education, salary and email addresses, to more accurately target consumers with online advertising. The story featured footage from what appeared to be the offices of agencies Yoyi and Avazu. The agencies were not given a chance to respond to the allegations.

The Star added that executives at Yoyi, Avazu and iPinYou Interactive were secretly filmed in CCTV’s report. One! was cau ght on camera saying:

“You will not be able to see the codes whenever you visit a website. If you can see them, who will be willing to go online?” she said.

Who indeed?

Oh, that’s right. Everyone on the rest of the planet.

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Wednesday, April 10th, 2013 news No Comments

Aereo opens its streaming TV to Mac and Windows web browsers

Source: http://www.engadget.com/2012/10/17/aereo-opens-its-streaming-tv-to-mac-and-windows-web-browsers/

Aereo starts streaming TV to Mac and Windows web browsers

If you’d wanted to watch Aereo’s unique antenna-to-internet TV streaming until today, you had to tune in from an iOS device or Roku box. That’s not a lot of choice for placeshifting, is it? A fresh update to the company’s streaming service has widened the choices considerably for New Yorkers to include all the major browsers on Macs and Windows PCs. As long as you’re using a recent version of Chrome, Firefox, Internet Explorer, Opera or Safari, you can catch up on Ion or Telemundo while you’re checking email. About the only restrictions left are the continued lack of Android support and occasional lawsuits from traditionalist broadcasters.

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Aereo opens its streaming TV to Mac and Windows web browsers originally appeared on Engadget on Wed, 17 Oct 2012 21:40:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

U.S. Mobile Content Use Keeps Treading Up

Source: https://intelligence.businessinsider.com/welcome

The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments

1024-bit RSA encryption cracked by carefully starving CPU of electricity

Source: http://www.engadget.com/2010/03/09/1024-bit-rsa-encryption-cracked-by-carefully-starving-cpu-of-ele/

Since 1977, RSA public-key encryption has protected privacy and verified authenticity when using computers, gadgets and web browsers around the globe, with only the most brutish of brute force efforts (and 1,500 years of processing time) felling its 768-bit variety earlier this year. Now, three eggheads (or Wolverines, as it were) at the University of Michigan claim they can break it simply by tweaking a device’s power supply. By fluctuating the voltage to the CPU such that it generated a single hardware error per clock cycle, they found that they could cause the server to flip single bits of the private key at a time, allowing them to slowly piece together the password. With a small cluster of 81 Pentium 4 chips and 104 hours of processing time, they were able to successfully hack 1024-bit encryption in OpenSSL on a SPARC-based system, without damaging the computer, leaving a single trace or ending human life as we know it. That’s why they’re presenting a paper at the Design, Automation and Test conference this week in Europe, and that’s why — until RSA hopefully fixes the flaw — you should keep a close eye on your server room’s power supply.

1024-bit RSA encryption cracked by carefully starving CPU of electricity originally appeared on Engadget on Tue, 09 Mar 2010 02:47:00 EST. Please see our terms for use of feeds.

Permalink p://www.theregister.co.uk/2010/03/04/severe_openssl_vulnerability/“>The Register, TechWorld  |  sourceUniversity of Michigan  | Email this | Comments

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Tuesday, March 9th, 2010 news 1 Comment

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