web history

drag2share: Google Is Losing The War Over Cookies And May Ditch Them In Favor Of A New User-Tracking Device (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/echkAa30yd0/google-may-ditch-cookies-for-adid-2013-9

cookie monster

Google is working on an alternative ad tracking system that could replace cookies, according to USA Today. The new system is called “AdID,” and it would offer certain privacy and security enhancements over the cookie.

Cookies are little bits of code that advertisers and web sites drop into your browser as you surf the web. They track your web history, which advertisers use as a guide to your potential shopping interests.

Google has been slowly losing a war over the use of third-party cookies to track users on behalf of advertisers. You can see how gritty that was has become in this interview with executives from Mozilla, which makes Firefox.

Competing companies have lined up against cookies: Microsoft has made “do not track” the default setting in its Internet Explorer browsers. Apple’s Safari browser blocks third-party cookies altogether New versions of Firefox will block them, too. Part of the problem is that browser makers have very little financial incentive to maintain a robust cookie environment, and a much bigger financial incentive to make browsers that people love and trust.

Google’s Chrome browser stands alone in allowing all cookies as the default setting. Chrome is now the most popular browser, but it easy to switch tracking off.

AdID would allow Google to abandon the cookie system altogether in favor of som! ething t hat advertisers prefer, and thus skirt the cookie war.

If Google could prove that AdID was more useful for advertisers and more private for users than cookies, it could start a gold rush (in Google’s favor) to use AdID.

It would also put Google’s AdID in competition with Apple’s cookie-substitute, the “identifier for advertisers” (IDFA or IFA). That cookie alternative is the default tracker on Apple’s mobile devices running the new iOS 7 operating system.


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Wednesday, September 18th, 2013 news No Comments

Source: http://lifehacker.com/5887310/how-to-remove-your-google-web-history-before-the-new-privacy-policy-change

How to Remove Your Google Web History Before The New Privacy Policy ChangeGoogle recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you’d rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.

Turning off search history is one of the top Google settings you may already know about anyway if you didn’t want Google recording any sensitive searches (health, location, interests, religion, etc.), but with Google becoming more like AOL these days, now’s as good a time as any to check if you’ve got your web history paused or not.

If you’re not logged into Google already, log in. Then, go to https://google.com/history. Click “remove all Web History” and “OK”. Doing so will pause the recording of your searches going forward until you enable it again.

How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect | Electronic Frontier Foundation

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Wednesday, February 22nd, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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