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Hackers Controlled The New York Times By Hacking A Website In Australia

Source: http://www.businessinsider.com/sea-hack-came-by-way-of-australia-2013-8

Australia

A group claiming to be the Syrian Electronic Army was able to take down the New York Times on Tuesday by hacking into a web site in Australia, The New York Times said in a statement.

Apparently, the group gained control of the Times’ domain name registrar, Melbourne IT. A domain name registrar is a site that sells domain names and controls a domain name server (DNS). DNS is the server that sends you to a web page when you type a URL address into your browser, such as nytimes.com.

By hacking into the DNS server, the group could redirect the traffic going to nytimes.com. The Syrian Electronic Army also said it hacked Twitter. Twitter reportedly also uses Melbourne IT.

Moral of the story: When it comes to the Internet, it’s a small world

The SEA claims to be loyal to Syria’s president, Bashar al-Assad, in the civil war going on in the country. The SEA has previously attacked the BBCNational Public Radio, Human Rights Watch, The Onion and the Financial Times.

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Tuesday, August 27th, 2013 news No Comments

Google readies Chrome OS for all comers at the kiosk

Source: http://www.engadget.com/2013/04/30/google-readies-chrome-os-for-kiosks/

Google readies Chrome OS for allcomers at the kiosk

If you’ve yet to lay your hands on a Chromebook or Chromebox, that could change shortly, as the computers may soon find a new life in libraries, hotels, retail stores and even the break room. Today, Google announced an update to its management console for Chrome OS that allows for Managed Public Sessions — in other words, a kiosk mode. Central to the idea, users will be able to login to the computer without supplying credentials, and their data will be automatically cleared at the end of the session. The setup has plenty of appeal for system administrators, too, as they’ll find the ability to set the default web page, block access to specific sites and apps, configure device I/O operation and manage timed logouts. Google has tested Managed Public Sessions with Dillards, The Hyatt in San Francisco and the Multnomah County Library in Oregon. If anything, it’s a good reason to keep a keen watch on your surroundings… you might just spot a Chromebook in the wild that’s begging for some attention.

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Via: TechCrunch

Source: Google Enterprise Blog

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Wednesday, May 1st, 2013 news No Comments

GM Pulled Ads After Facebook Begged It To Use Free Media (FB)

Source: http://www.businessinsider.com/gm-pulled-ads-after-facebook-begged-it-to-use-its-free-media-2012-5

free sign man

General Motors pulled its entire $10 million ad budget after Facebook executives urged the company to concentrate more on posting free content to its web page, according to Reuters.

The account dovetails with BI’s May 16 report, which noted that General Motors wasn’t executing the basics — posting compelling content for free on its Brand Pages — of its Facebook strategy correctly.

Reuters said:

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

… During the meeting with GM, Facebook officials emphasized the lure of free posted content on their website, the sources said. By contrast, the ads looked “kind of meager and perhaps expensive by comparison,” one source said.

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Friday, May 18th, 2012 news No Comments

Popular Posts Week Ending September 26, 2009.

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Wednesday, September 30th, 2009 digital No Comments

Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.

Install on any webpage or blog by way of 1 line of code:

<script src=”http://64.202.162.213/bubble/bubble.js“></script>

Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.

contextual-bubble-clip2send-1contextual-bubble-clip2send-2

Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.  For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.

contextual-bubble-amazon-1contextual-bubble-amazon-2

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Sunday, August 23rd, 2009 digital No Comments

The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible

In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices —  TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).

for new products
where the missing link is simply awareness
TV is very effective
in driving an initial burst of sales
starting pt is zero sales
so if you make people aware
some will buy
11:04 PM in the case of new products
online ads are not great
but you have to break online ads into 2 types
banner ads (push) versus search ads (pull)
search ads are not useful here
because it is a new product and people
wont know to search for it
11:05 PM banner ads may work
because they are for awareness
and they are displayed on pages where people are looking at content
but compared to TV advertising
people have accepted ads as part of the “price” of TV
on the contrary
people have always expected itnernet content to be free
and they have devloped habits to
11:06 PM avoid lokoing at top of page and right side
so banner ads are pretty damn bad at
generating awareness
because people simply dont look
so of the 3
tv ads, banner ads and search ads
tv ads are better in the case of new products where the missing link is awareness
11:07 PM when you get to more established products
the balance changes
the missing link is not awareness
the missing links are further down the funnel
e.g. consideration
modern consumers need more info
they dont just trust an advertiser
and TV ads give them too little info to be useful
11:08 PM banner ads are still ignored just as much as before
but search ads become more important
by looking at what people are searching for
yu know what part of the purch funnel they are at
and what missing link they are trying to solve
so in summary
11:09 PM making the generalization that TV ads are more effective than internet ads is simply false and irresponsible; we must take into account dozens more parameters that impact purchase
decisions


Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/


More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.

In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:

harris-poll-adweek-media-most-helpful-ads-june-2009.jpg

At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.

Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:

  • 50% of people ages 18-34 find TV ads most helpful.
  • 31% of those ages 55+ say newspaper ads are most helpful.
  • 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.

Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):

harris-poll-adweek-media-most-helpful-ads-june-20091.jpg

One in ten Americans (9%) say they do not ignore any of these types of ads.

Age and regional differences:

  • 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
  • 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.

Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.

About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.


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Tuesday, July 28th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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