web pages

Smartphone Traffic Growing by Leaps and Bounds

source: http://www.marketingcharts.com/wp/interactive/smartphone-traffic-growing-by-leaps-and-bounds-35968/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

BrightEdge-Smartphone-Traffic-Growth-H1-2012-H1-2013-Aug2013Smartphone traffic has grown 10 times more quickly than desktop traffic over the past year, says BrightEdge in its inaugural “BrightEdge Mobile Share” [download page] report. The study looks at web traffic for more than 5 billion web pages across 6,000 brand customers, finding that smartphone traffic grew by 125% between the first half of 2012 (H1 2012) and H1 2013, compared to 12% growth for desktops. Separately, Walker Sands indicates that mobile devices (tablets included) accounted for 29% of website visits in Q2.

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Friday, August 16th, 2013 news No Comments

drag2share: Facebook to Drastically Cut Back on Types of Ads It Sells

 

Jun 7, 2013

facebook adsSAN FRANCISCO (Reuters) – Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged was confusing marketers.

The world’s No. 1 social network, which is seeking to revive revenue growth, will still display ads inside users’ newsfeeds and on the right-hand side of its web pages. But it will sharply reduce the options marketers can choose for those so-called ad units.

“What we realized is that even though every ad product is really good on its own, the whole is less than the sum of its parts. It should really be simpler,” Fidji Simo, a Facebook product manager for ads, said at an event at the company’s Menlo Park, California headquarters on Thursday.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, June 7th, 2013 news No Comments

Search Ads versus Display Ads

UPDATED:  April 10, 2012

AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never in view for ad exchanges. Users are there to view content, not ads. And they are conditioned to avoid the top, right side, and bottoms of web pages (see eye tracking at the bottom of this post).

Image Source: http://www.emarketer.com/Article.aspx?id=1008965

Cumulative Time that Digital Display Ads Worldwide Are In-View, by Platform, Q4 2011 (% of total)

ORIGINAL POST:  March 25, 2011

Hands down, search ads beat display ads in click through rates (CTRs).  In every one of the examples below and the several dozen more that I did not screen shot, search is more effective than display because the ads are brought up when the user types in the search term and are looking for something, vs display which is served up alongside content.

search advertising versus display advertising display ads vs search ads CTRs search CTRs vs display CTRs search ads display ads

Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude

lower (0.024%)
facebook ad click through rate

display ad spending search ad spending emarketer

search ads vs display ads

digital display vs search ads

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eye tracking studies show that most users are already conditioned to avoid looking at the top and right side of web pages because they know that is where banner ads or display ads go.

 

 

 

 

 

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Friday, March 25th, 2011 analytics 1 Comment

More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90’s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

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Monday, June 21st, 2010 news No Comments

The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing

  1. Thou shalt not target customers with messages they don’t want.

  2. Thou shalt be truthful.

  3. Thou shalt respect your customers.

  4. Thou shalt make it easy for people to find you.

  5. Thou shalt be useful.

  6. Thou shalt make it easy for people to pass along.

  7. Thou shalt measure and optimize.

  8. Thou shalt listen to customers.

  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.

  10. Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi

pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d

AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

horacemitchell10 commandments of modern marketing http://short.to/12npj

fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A

TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI

GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d

pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027

HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027

davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr

shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027

everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027

zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J

gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising

BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6

acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027

Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.

debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d

cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027

CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a

pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1

gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1

glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it. 🙂

RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG

thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7

jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX

jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX

Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX

beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up

2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl

EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ

jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4

marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5

GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l

HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

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Thursday, January 7th, 2010 digital No Comments

RTB – real-time bidding may make ad exchanges more efficient, but it still won’t save display (ads)

in response to this mediapost article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621

While RTB will make ad exchanges even more efficient, it may not be that necessary.

RTB depends on 3 things: 1) inventory, which depends on how many people hit the page to generate an impression, 2) clicks, which depend on people clicking something, and 3) bidders, the more niche you get, the fewer bidders there will be.  Inventory does not change rapidly. Clicks take time to accumulate (to yield click rates, which are a necessary ingredient in the RTB calculation). And if there are too few bidders the price of the auction “item” won’t appreciate or depreciate much or rapidly. Because of these 3 things, making bidding real-time versus non-real-time (i.e. overnight) may not make it significantly better or move the needle much on efficiency and ROI.

And RTB will still not save “display” ads. The golden age of display was in the mid 90s when people tolerated ads when they read content. They are now trained to avoid looking at the top and right of web pages So while RTB may increase the ROI of display ads by increasing click rates from a percentage with too many zeros to count to something sligtly higher, display ads are still ignored by users and will still not generate measurable business impact for advertisers.

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Saturday, September 19th, 2009 display advertising 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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