web usage

drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites

source: http://feedproxy.google.com/~r/businessinsider/~3/BjcNQsgMm0I/mobile-web-usage-is-still-important-2013-9

We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.

SmartphoneAppReachUS

Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart

TopSmartphoneProperties


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Thursday, September 12th, 2013 news No Comments

Instagram’s Daily Users Blow Past Twitter’s (FB)

Source: http://www.businessinsider.com/chart-instagram-twitter-2012-9

Daily Instagram users has surpassed daily Twitter users in the U.S., according to comScore’s Mobile Metrix, which tracks app and web usage through a metered panel of users,

Instagram usage has exploded since March. It really kinked higher in May, which is a month after it was launched on Android and Facebook acquired it.

chart of the day twitter instagram

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Thursday, September 27th, 2012 news No Comments

Carrier IQ Admits Holding ‘Treasure Trove’ of Consumer Data, But No Keystrokes

Source: http://www.wired.com/threatlevel/2011/12/carrier-iq-data-vacuum/

MOUNTAIN VIEW, California — An embattled phone-monitoring software maker said Friday that its wares, secretly installed on some 150 million phones, have the capacity to log web usage, and to chronicle where and when and to what numbers calls and text messages were sent and received. The Carrier IQ executives, speaking at their nondescript headquarters in a residential neighborhood in the heart of Silicon Valley, told Wired that the data they vacuum to their servers from handsets is vast — as the software also monitors apps deployment, battery life, phone CPU output and data and cell-site connectivity. But, they said, they are not logging every keystroke as a prominent critic claimed.



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Sunday, December 4th, 2011 news No Comments

iPhone OS is still king of the mobile web space, but Android is nipping at its heels

Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/

AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.

Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.

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Monday, March 29th, 2010 charts No Comments

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