web users

How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

Canada’s Web Users Grin and Bear Loss of Online Privacy – eMarketer

source: http://www.emarketer.com/Article/Canadas-Web-Users-Grin-Bear-Loss-of-Online-Privacy/1010233

They’re not so willing when it comes to giving up privacy to retailers

Most internet users in Canada assume conducting virtually any activity online—from participating on social media to sending an email to making a purchase—will result in a loss of privacy. But it doesn’t deter them from their digital habits.

In the aftermath of public revelations that the US National Security Agency has been monitoring normal online activities for many US residents, the Canadian Internet Registration Authority (CIRA) commissioned Ipsos Reid to query web users in Canada about their assumptions about privacy online. And the July 2013 survey found a strong tendency among respondents to assume little such privacy existed.

Women were more likely than men to agree that they lost their privacy when they went online, as were older internet users compared to younger ones. And respondents in Quebec were significantly less likely than those in any other province to believe they lost their privacy when they went online.

Overall, 55% of internet users reported being OK with that tradeoff—and the percentages were higher among those who were heavy users of social media, as well as among those who generally agreed that government monitoring of email was generally acceptable. But that doesn’t mean they were equally happy to lose their privacy to advertisers or merchants. While 59% of respondents thought it was acceptable to trade privacy for security, just 20% said they would exchange privacy for retail purposes.

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Friday, September 20th, 2013 news No Comments

Women Watch More Video Ads Than Men

source: http://www.emarketer.com/Article/Digital-Video-Ad-Size-Impacts-Performance/1010234

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers.

In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions on its network and found some surprising results. While web video is most often watched by men, VideoHub found that 53% of total digital video ad impressions were served to women, with males seeing the remaining 47%. Younger web users conducted the vast majority of video viewing, indicating that marketers targeting teens and millennials would be well served by video ads. Those between 12 and 24 years old accounted for more than half of all viewed video ad impressions on VideoHub’s network.

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Friday, September 20th, 2013 news No Comments

US Web Users Concerned About Privacy, but Hold Themselves Accountable – eMarketer

source: http://www.emarketer.com/Article/US-Web-Users-Concerned-About-Privacy-Hold-Themselves-Accountable/1010206

Worries about online shopping plague consumers

US internet users continue to show concern about privacy issues, and it’s unlikely those worries will dissipate any time soon. But a June 2013 survey of US smartphone users conducted by online privacy management services provider TRUSTe found that the vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections. Only 6% lay that burden with wireless service providers, while 5% thought it was the job of device manufacturers and 4% believed it was the responsibility of the government.

Despite this finding, it would be shortsighted for marketers to abdicate efforts to assuage privacy concerns. An overstep by brands in the privacy arena can easily result in a loss of trust and reputation, such as when Samsung and Jay-Z partnered to produce a mobile app that was widely criticized for requiring users to share a significant amount of personal information.

Aside from general internet use, privacy concerns were highest when internet users were shopping online; 87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web. That was followed by email use (86%), online banking (79%), social networking (76%) and mobile app use (60%).

Mobile app users are least guarded about sharing their gender information with a company—53% of respondents said they would acquiesce to such a request. Next in line was a! ge (44%), an email address (39%) and a full name (31%). There was a sharp dropoff in the willingness of consumers to provide an app with their birthdate. And nearly a quarter of respondents said they didn’t want to share any information at all.

When it comes to privacy issues, there’s a thin line between asking for just enough and far too much.

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Thursday, September 12th, 2013 news No Comments

What Percent of Users Already Block Ads

What Percent of Web Users Are Already Using AdBlocking from Dr Augustine Fou

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Monday, August 26th, 2013 digital No Comments

‘Netflix Effect’ Hits Nordic Countries

source: http://www.emarketer.com/Article/Netflix-Effect-Hits-Nordic-Countries/1010160

Internet users in the Nordic countries—Denmark, Finland, Norway and Sweden—are quickly developing a taste for online movie subscriptions and purchases. Across these four nations, visits to websites offering films and other video content for sale leapt 190% between June 2012 and June 2013, according to comScore Media Metrix.

In mid-2013, Denmark boasted the largest number of web users in the region going to retail movie sites—some 700,000, according to comScore, and nearly double the number a year earlier. But the smallest markets, Finland and Norway, demonstrated the most remarkable growth during the year, with traffic to such sites up 271% and 981%, respectively.

The arrival of Netflix seems to have given the market a major push. Its launch in October 2012 offered an estimated 10 million broadband homes in the region direct access to movies and TV shows from US, European and national broadcasters and film studios. Subscribers can also watch Netflix content on a range of other web-enabled devices, such as smart TVs, Blu-ray players, tablets and smartphones. By June 2013, Netflix reached 1.5 million internet users in the Nordics, comScore reported.

The “Netflix effect” is evident in Sweden, for example. Mediavision noted that 500,000 Swedish households had a subscription to a web TV or streaming service in March 2013, three times more than before Netflix entered the market. According to Mediavision, this rapid growth was “primarily driven by Netflix.” The “MMS Trend & Te! ma” report prepared by Mediamätning i Skandinavien estimated that 645,000 people in Sweden ages 9 to 99 had access to Netflix content in Q1 2013—making it the leading VOD service in the country.

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Monday, August 26th, 2013 news No Comments

Mobile Games Have Surpassed Console Games Overall

source: http://www.emarketer.com/Article/Online-Gamers-Fly-Solo/1010063

Mobile games have emerged as the channel of choice for video game players, according to a 2013 survey from research and consulting firm Frank N. Magid Associates. In a survey of US internet users, the company found that over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device. That was significantly more than the 42% who played weekly on a console, or the 29% who did so on a social network.

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Monday, July 22nd, 2013 news No Comments

Two-Thirds Web Users Play Video Games But Mostly Solo

source: http://www.emarketer.com/Article/Online-Gamers-Fly-Solo/1010063

Two-thirds of web users play video games

Although gamers now have a number of avenues through which to make their play social, they’re showing a preference for single-player games, according to a July 2013 survey of US internet users from AYTM Market Research. The poll found that 57.8% of those playing online games were on single-player games. That compared with 41.2% who played social networking games, 33.7% who played multiplayer games and 30.3% who played mobile games.

Although online play would seem to lend itself to increased interaction among gamers, not all of them display a great need to chat with others while playing. The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players. Only 8.1% of respondents said they always interacted with other players while gaming, with 17.5% saying they did so most of the time.

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Monday, July 22nd, 2013 news No Comments

The Chinese Just Discovered That Advertisers Track You On The Internet 

Source: http://www.businessinsider.com/the-chinese-just-discovered-advertisers-track-you-on-the-internetand-they-hate-it-2013-4

apple store in china

In the West, web users have known for years that advertisers drop “cookies” onto their desktops (via their web browsers), and that these little pieces of code tell advertisers what they’re looking at.

In China, however, the state-run TV channel China Central Television just discovered this fact. It aired an investigative, undercover hidden-camera story on the web ad business as a purveyor of secret tracking information on innocent Chinese web users.

It’s a shocking expose. Or it would have been had it aired in the mid-1990s, when cookies first came into use.

Cookies help advertisers target people with ads. If you browse a web site for tennis rackets, you might start seeing ads for shoes on subsequent pages. Cookies don’t, however, identify individual web users. They simply aggregate them into blocks of targetable audiences.

Ad Age noted:

Using hidden cameras, a CCTV reporter apparently posing as a prospective client had conversations with employees at five local digital-ad agencies. Agency employees told the reporter they use cookies to access web users’ personal information, including gender, age, marital status, education, salary and email addresses, to more accurately target consumers with online advertising. The story featured footage from what appeared to be the offices of agencies Yoyi and Avazu. The agencies were not given a chance to respond to the allegations.

The Star added that executives at Yoyi, Avazu and iPinYou Interactive were secretly filmed in CCTV’s report. One! was cau ght on camera saying:

“You will not be able to see the codes whenever you visit a website. If you can see them, who will be willing to go online?” she said.

Who indeed?

Oh, that’s right. Everyone on the rest of the planet.

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Wednesday, April 10th, 2013 news No Comments

Firefox nightlies now support AAC, MP3 and H.264 by default in Windows

Source: http://www.engadget.com/2013/02/07/firefox-nightlies-now-support-aac-mp3-and-h-264-by-default/

Firefox nightlies now support AAC, MP3 and H264 by default in Windows

Mozilla hasn’t been the most eager supporter of commercialized media formats; it flipped the H.264 switch in Firefox’s HTML5 support last year only when it was clear WebM wasn’t taking off. Still, those who regularly test the company’s latest work will be glad to hear that support for AAC, MP3 and H.264-based MP4 is now enabled by default in Firefox nightly builds. Provided you’re using Windows 7 or newer, it’s no longer necessary to change settings to play relatively common HTML5 audio and video formats. Web users wanting the extra support in a finished version of the browser will need to wait for a completed Firefox 22, which is expected to launch in late June; risk takers just need to check out the source links.

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Source: Thundering Herd, Mozilla

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Thursday, February 7th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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