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Only 40% Of Web Ads Use Adobe Flash (ADBE)

Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6

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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.

Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.

Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

chart of the day, Display Advertising Creative by Format, may 2010

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Monday, July 5th, 2010 news No Comments

iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6

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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.

AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:

  • iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
  • iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
  • There are probably more paid apps on a relative basis for iPhone than Android.
  • The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)

chart of the day, apps on iPhone, iPod, Android, 2010

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Monday, July 5th, 2010 news No Comments

Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin

Source: http://www.engadget.com/2010/06/24/symbian-3-reviewed-in-exquisite-and-ruthless-detail-by-eldar-mur/

10x0624nokian8xv0z088 Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin

No folks, those mythical N8 review units still aren’t on our doorsteps, but we can offer you the next best thing: a thorough (we mean thorough) overview of the Symbian^3 environment that will be front and center on Nokia’s next great phone. Eldar Murtazin of mobile-review reports on everything from the sophisticated handling of contacts and caller ID pictures, through the noticeable speed improvements, past the limited utility of online widgets that display only two lines at a time, beyond the “weak spot” web browser, and all the way to Symbian’s unhealthy habit of “clinging to continuity.” It’s an enlightening read, which pulls no punches with its conclusion: Symbian^3 is an evolutionary step up from S60 5th edition, which brings nothing new to the market and offers no comparative advantages. Strong words from Eldar, paricularly when he doesn’t disclose what build of the OS he’s using; his rationale, however, is that his analysis relates to overarching design decisions and ignores software bugs and version-specific foibles. Make of that what you will.

[Thanks, scotsboyuk]

Symbian^3 reviewed in exquisite and ruthless detail by Eldar Murtazin originally appeared on Engadget on Thu, 24 Jun 2010 06:15:00 EDT. Please see our terms for use of feeds.

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Thursday, June 24th, 2010 news No Comments

3 in 5 Web Users Read Online Newspapers

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/-Sa6RZtikDw/

Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data.

57% of Web Audience Read Online Paper in May Online newspapers received about 123.9 million unique US visitors in May 2010, or roughly 57% of the total monthly US unique internet audience of about 215.7 million users. Those visitors [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/-Sa6RZtikDw" height="1" width="1"/>

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Monday, June 21st, 2010 news No Comments

More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90′s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

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Monday, June 21st, 2010 news No Comments

Google’s New Indexing System Is Fully Caffeinated

Source: http://gizmodo.com/5559015/googles-new-indexing-system-is-fully-caffeinated

Google's New Indexing System Is Fully CaffeinatedGoogle’s latest web indexing system, the tool that pre-scans the entire web to have a ready answer to your search query, promises “50 percent fresher results for web searches.” It’s called Caffeine. And it comes with staggering Google search stats.

The main difference with Caffeine is that, rather than search one entire group of sites (represented in that lead graphic as a layer), then another, less prioritized group of sites, then yet another less prioritized group of sites, everything with the Caffeine algorithm is pretty much indexed constantly. Teased for several months now, Caffeine is the sort of update Google needs to follow the pace of searching services like Twitter. And indeed, Google will need to maintain/continue such innovations to keep up—our world is translated from analog to digital in more, quicker ways every day.

So now for those wicked Google stats:

• Every second Caffeine processes hundreds of thousands of pages in parallel.
• If this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database
• Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day.
• You would need 625,000 of the largest iPods to store that much information
• If these iPods were stacked end-to-end they would go for more than 40 miles.

[Google]

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Wednesday, June 9th, 2010 Uncategorized 1 Comment

Popular Posts – Week of June 7, 2010.

  • HP Mini 311 Nvidia ION Netbook Hackintosh’ed
  • Facebook advertising metrics and benchmarks
  • Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
  • How-To View Gmail for iPad on Your Regular Computer – Chrome and Safari
  • A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming
  • What is Web 3.0? Characteristics of Web 3.0
  • social media benchmarks
  • Apple vs Microsoft vs Sony [Graphs]
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Tuesday, June 8th, 2010 Uncategorized No Comments

    Adobe and Greystripe partner for ads that convert Flash to HTML5

    Source: http://www.engadget.com/2010/06/08/adobe-and-greystripe-partner-for-ads-that-convert-flash-to-html5/

    ipadiabads3200 Adobe and Greystripe partner for ads that convert Flash to HTML5When you complain about Apple’s products lacking Flash support, we figure you’re talking about games and video, but web developers have to make a living too, right? That’s why Greystripe and Adobe are working together to bring ads to iDevices all around, with an intriguing technology that might one day enable the real reasons we want Flash as well. Like the Smokescreen demo we saw last week, Greystripe can reportedly transcode the banned content to HTML5 on the fly, and it’s apparently impressive enough that Adobe’s signed on to create an interactive, crossplatform ad solution (also on Android and Java devices) priced and market specifically to rival Apple’s own. With Apple’s distinguished record as keeper of the walled garden, we’ll see how well that goes, but we’re definitely interested in other possibilities for the company’s code. Full press release after the break.

    Continue reading Adobe and Greystripe partner for ads that convert Flash to HTML5

    Adobe and Greystripe partner for ads that convert Flash to HTML5 originally appeared on Engadget on T ue, 08 Jun 2010 01:24:00 EDT. Please see our terms for use of feeds.

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    Tuesday, June 8th, 2010 news No Comments

    ABC’s subscription video plans leaked in consumer survey?

    Source: http://www.engadget.com/2010/05/27/abcs-subscription-video-plans-leaked-in-consumer-survey/

    5 27 10 abc600water ABCs subscription video plans leaked in consumer survey?

    At Engadget HQ, we take great care not to trumpet the claims of a web survey, as it’s always difficult to tell who’s actually doing the surveying — and even if we could, consumer surveys are all about a “what if” that may never actually come to pass. That said, it looks like maybe ABC is conducting a study asking folks whether they’d be interested in a subscription to an ABC.com streaming video service, and maybe that service might have a wide variety ABC shows, past and present, fully on-demand. Sound familiar? Interestingly, the subscription would seem to be offered alongside the existing free service, and both paid and free would have advertising, though reduced by 20 percent for those coughing up the fee. You can find a list of potentially potential shows included in the gallery below, forwarded to us by an anonymous tipster; we tried to take the survey ourselves, but were promptly rejected for our love of FlashForward.

    Gallery: ABC’s streaming subscription service survey?

    abc800water thumbnail ABCs subscription video plans leaked in consumer survey?abc2800water thumbnail ABCs subscription video plans leaked in consumer survey?abc3800 thumbnail ABCs subscription video plans leaked in consumer survey?

    ABC’s subscription video plans leaked in consumer survey? originally appeared on Engadget on Thu, 27 May 2010 20:41:00 EDT. Please see our terms for use of feeds.

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    Friday, May 28th, 2010 news No Comments