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Plantronics Marketing Fail – BackBeats GO covered on Gizmodo, Site Page Missing

Coverage on Gizmodo
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 Plantronics Website Homepage Promo of BackBeats GO

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Item Not Found on Plantronics website
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Tuesday, April 3rd, 2012 news No Comments

Source: http://gizmodo.com/5882888/new-man-in-the-browser-attack-bypasses-banks-two+factor-authentication-systems

New "Man in the Browser" Attack Bypasses Banks' Two-Factor Authentication SystemsThe banking industry often employs two-step security measures—similar to Google Authenticator—as an added layer of protection against password theft and fraud. Unfortunately, those systems have just been rendered moot by a highly-advanced hack.

The attack, know as the Man in the Browser method, works like this. Malicious code is first introduced onto the victim’s computer where it resides in the web browser. It will lay dormant until the victim visits a specific website—in this case, his bank’s secure website. Once the user attempts to log in, the malware activates and runs between the victim and the actual website. Often the malware will request that the victim enter his password or other security pass into an unauthorized field, in order to “train a new security system.” Once that happens, the attacker has full access to the account.

Luckily, the method is only a single-shot attack. That is, the attacker is only able to infiltrate the site once with the user-supplied pass code. But, once in, the attacker can hide records of money transfers, spoof balances and change payment details. “The man in the browser attack is a very focused, very specific, advanced threat, specifically focused against banking,” Daniel Brett, of malware testing lab S21sec, told the BBC.

Since this attack has shown that the two-factor system is no longer a viable defense, the banking industry may have to adopt more advanced fraud-detection methods similar to what secure credit cards. When compared to having your account silently drained, standing in line for the teller suddenly doesn’t seem like that much of a hassle. [BBC News via Technology Review]

Image: jamdesign / Shutterstock

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Tuesday, February 7th, 2012 news No Comments

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

Google Gets Serious About Youtube Royalties with Rightsflow Purchase [Google]

Source: http://gizmodo.com/5867476/google-gets-serious-about-youtube-royalties-with-rightsflow-purchase

Google Gets Serious About Youtube Royalties with Rightsflow PurchaseGoogle announced on Friday that it has purchased the music licensing company RightsFlow for its detailed information about who should get paid when any of over 30 million songs get played.

Neither Google nor Rightsflow would comment on the deal beyond their official statements, but we have pieced together some of the reasons Google would purchase a music licensing company like RightsFlow, which deals with “mechanical” royalties owed to songwriters, publishers, and other copyright holders. They whenever a non-human thing – like a compact disc, website, or music app –plays music.

RightsFlow, pictured here, now belongs to Google, which will use it to simplify royalty accounting on YouTube and possibly other music services.

The big reason Google would do this is that YouTube continues to be such a massive free music destination. It simply made more sense to buy RightsFlow outright to help keep its administrative and legal costs down, than to continue to rely on its services alongside other RightsFlow clients such as Rhapsody.

To be clear, this doesn’t give Google any rights to this music; it just makes those rights easier to deal with.

The acquisition, announced on Friday (when companies typically announce stuff they don’t want people paying attention to) is more evidence that Google is serious about YouTube as a free music destination. It should now be able to add even more music without worrying as much about lawsuits or expensive accounting.

Once Google has identified songs uploaded to YouTube using its Content ID fingerprinting technology, it should be able to figure out more easily which publishers and songwriters to pay. This could also help Google deal with its Google music store or other Google stuff in the future, although for now, Google’s focus for this deal is squarely on YouTube.

RightsFlow, recently named the #8 most desirable place to work in New York by Crain’s New York Business, owns information that is mostly publicly available. What makes it valuable is its ability to search all that data, making it easier to license lots of songs at once.

So, basically, Google just acquired a search engine, sort of like Google itself – except now, it could just have just one (admittedly very busy) user.

Google Gets Serious About Youtube Royalties with Rightsflow Purchase Evolver.fm observes, tracks and analyzes the music apps scene, with the belief that it’s crucial to how humans experience music, and how that experience is evolving.


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Tuesday, December 13th, 2011 news No Comments

Use Amazon’s Price Check App and Get Up to $15 Off Your Purchases [Deals]

Source: http://lifehacker.com/5865572/use-amazons-price-check-app-and-get-up-to-15-off-your-purchases

Use Amazon's Price Check App and Get Up to $15 Off Your PurchasesiPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.

To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.

As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.

The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.

Price Check for iPhone and Android | in the iTunes App Store | in Android Market


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Tuesday, December 6th, 2011 news No Comments

A False Groupon Offer Ruined Christmas In This British City

Source: http://www.businessinsider.com/groupon-uk-christmas-york-2011-12


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A false Groupon offer for a Santa’s grotto in the English city of York has lead to the resignation of one of Santa’s elves, reports the Telegraph.

Groupon mistakenly sent out an email to parents saying that the grotto would be offering a festive train ride. It wasn’t, and when 2,000 families turned up with vouchers from the website and learned of no train ride, it wasn’t a pretty scene.

It is reported that the grotto’s staff received so much abuse from angry parents that one of Santa’s elves resigned, unhappy at the treatment he had been subject to.

It is thought that Groupon may have confused the grotto in York with another one in the nearby city of Hull, which did have a train ride.

The mistake comes as Groupon is under investigation by the British Office of Fair Trade with the company reportedly violating 50 advertising regulations this year.

The Telegraph reports that the company could be taken to court over the violations and may face both criminal and civil charges.

Please follow Europe on Twitter and Facebook.

Join the conversation about this story »

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Friday, December 2nd, 2011 news No Comments

Corporate Sites Most Effective Online B2B Lead Gen Tool

Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/

Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents […]


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Friday, September 30th, 2011 news No Comments

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Source: http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/

Over on Netflix’s official blog, company head Reed Hastings has announced in a surprisingly humble blog post and video (embedded after the break) that it’s splitting the DVD-by-mail business away into a new venture dubbed Qwikster. While the recent price changes already split the cost for each service, when this takes effect in a few weeks it will result in two different websites, two different sets of movie ratings and queues, and two different charges on customer’s bills. He admits two separate sites may make it more difficult to manage a presence on both, but says dropping the need for compatibility between the two will enable new features to balance that out. Another change? Netflix Qwikster (is there anything good about that name?) is getting into video game rentals, available for an extra charge similar to the existing Blu-ray disc option.

While the blog post blames a lack of communication for much of the backlash (and obviously cancellations), it’s about to become very clear that Netflix is “primarily a streaming company.” Also mentioned is “substantial” additional streaming content coming in the next few months. Whatever the company calls itself, charges, or changes on its website, if Netflix wants to talk its way back into subscriber’s good graces, starting with something new to watch is the way to do it.

Continue reading Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video) originally appeared on Engadget on Mon, 19 Sep 2011 00:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNetflix Blog, Qwikster  | Email this | Comments


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Monday, September 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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