Week
How To Become A Thought Leader In Your Industry
Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12
To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect.
There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”
Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.
But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.
“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.” At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”
We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:
1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”
“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”
Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”
2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.
“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.
3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”
“Get out there and make something of yourself. When you get knocked down, get back up.”
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Last week, The Daily reported that Kanye West‘s charity spent more than a half-million dollars in 2010—but none of that money went to actual charitable causes. After analyzing federal tax filings, the iPad newspaper found that in 2010, the Kanye West Foundation had expenditures totaling $572,383, but the majority of that went to employee salaries and other overhead expenses. The charity didn’t even donate a single cent to an actual charity that year. And now, West’s foundation is in the process of being dissolved. Since it’s easy to get bogged down in the numbers, Statista took The Daily’s findings and compiled information from the foundation’s tax filings to create the below infographic explaining where Kanye West’s money went and what happened to his so-called charity foundation. Complete with West’s stunner shades, obviously. Take a look below.
Please follow The Wire on Twitter and Facebook. Join the conversation about this story » See Also: Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically? As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers. The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal. Please follow Advertising on Twitter and Facebook. See Also: Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week. Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers. Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.
Please follow Advertising on Twitter and Facebook. Join the conversation about this story » See Also: The graphic includes recommendations by month and by day, as well as some additional optimal times to buy (e.g., oil changes early in the morning). The savings recommendations overlap our own comprehensive Best Time to Buy Anything guide and Best Days of the Week to Buy Almost Anything, just offering a different view and some additional items like real estate. Here’s the full image. Click to expand or right-click to save to disk: Infographic: Best Time to Buy Airline Tickets and Everything Else | Savings.com Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Now check out Adam Sandler’s embarrassing career by the numbers >>
This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.
Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.
Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.
See the rest of the story at Business Insider
Manny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.
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