WEIGHT
Weight Watchers Made A New Logo That Looks Like Microsoft Word Art
Source: http://www.businessinsider.com/weight-watchers-has-a-new-logo-2012-12
Weight Watchers just underwent a branding makeover. Unfortunately its new logo kind of looks like it was made with Microsoft Word Art.
According to the press release:
As part of the program overhaul and looking forward to the next 50 years, Weight Watchers also gave its brand a new, highly modern visual system that brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss.
But while the 1.3 million member program says its modern, we say that the chunky font with the fade to grey color gradients is reminiscent of what we’d slap on the cover page of an Eleanor Roosevelt book report to spice things up. If only the new logo came with clip art…
The typeface is based on a customized version of the font Fort and comes in five other bright color options.
Paula Scher at Pentagram created the identity redesign and according to Pentagram’s website, “The new identity features a friendly, accessible logotype with the Weight Watchers name set in lowercase. The logotype appears in a gradient that visibly lightens from left to right, embodying the idea of transformation and losing weight.”
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More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:
When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.
If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.
The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.
An internet troll’s opinion should carry no more weight than graffiti | The Guardian
Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound Block [Video]
Source: http://gizmodo.com/5877608/watch-this-earthquake+proof-desk-easily-shrug-off-a-2000-pound-block
I don’t live in a high risk area for deadly tremors, but after watching this earthquake-proof table easily survive having a 2,200 pound block dropped on it, I think I still want one for my office—just in case.
The table was designed by Ido Bruno and Arthur Brutter primarily for use in schools. Students are typically taught to hide under their desks in the event of an earthquake, but most desks aren’t designed to support the weight of all the debris were the building to collapse. Which is clearly demonstrated in this video when they drop just a 1,000 pound weight on a traditional desk and it’s immediately pancaked.
![medium 9a24299d12ad18d5e5d291a5332a1063 Watch This Earthquake Proof Desk Easily Shrug Off a 2,000 Pound Block [Video]](http://cache.gawkerassets.com/assets/images/4/2012/01/medium_9a24299d12ad18d5e5d291a5332a1063.jpg "Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound Block")
In addition to providing a safe haven for students, the desk’s supporting structure is designed in such a way that it also provides several escape routes depending on how debris has fallen. It’s also light enough to be lifted by just two students, and is built with durable but inexpensive materials so it’s actually affordable for a school to purchase en masse. Now it’s not available just yet, but based on these tests being conducted at the Structural Engineering department at Padua University in Italy, it shouldn’t have much trouble getting approved for sale. [designboom]
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