what-to-look-when-buying-smartphone

What People Care About When Buying A Smartphone (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-2011-4

Earlier this week we published the results of a reader survey that assessed what people look for when buying a smartphone.

Unsurprisingly, the most important thing was the “platform”. In other words, is it running on Apple software, Google software, or something else?

In a bit of a surprise, however, the second most important thing is the feature set of the phone, not the apps it offers.

Don’t Miss: SMARTPHONE SURVEY: Why People Pick Android Vs. iPhone

chart of the day smarphone survey What People Care About When Buying A Smartphone (AAPL, GOOG, MSFT)

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Thursday, April 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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