whole time

Social Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last Night

Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10

Taykey, an advertising company that monitors social media volume and tone, passed along some of the most compelling graphs that show just how significantly Mitt Romney trounced Barack Obama in last night’s debate — at least in a social-media context.

The graphs measure volume — or how many tweets are going out about a candidate — and sentiment, which gauges how positive the tweets are. 

Here’s how Obama fared over the course of the evening:

Obama Debate Social Media

Contrast that with what people were saying — and how much people were saying — about Romney:

Romney Debate Social Media

That’s a pretty significant difference, only enunciated more by this chart laying one graph over the other.

Pay attention especially to sentiment, where it’s clear that people weren’t just talking about Romney the whole time — they were also saying better things about him, too:

Romney Obama Debate Social Media

Now see Romney’s whole economic plan >

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Thursday, October 4th, 2012 charts No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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