wide margin

Restaurants Up Their Use of Social, Mobile

source: http://www.emarketer.com/Article/Restaurants-Up-Their-Use-of-Social-Mobile/1010229

Location-based marketing sees a big increase in use

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.

In a survey, Hospitality Technology asked US executives overseeing restaurants around the world about a variety of social and loyalty marketing tactics, and found that every single one of these tactics had seen an increase in use among restaurants between 2012 and 2013. Nearly nine out of 10 restaurants used social media outreach this year—the most common tactic by a wide margin—up from 77% in 2012.

Unsurprisingly, the greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%). Nearly half also used YouTube. foursquare, used by 42% of restaurants, seemed like it could be leveraged more widely, given its role as a way for users to broadcast their latest check-ins, most often at stores and restaurants. Pinterest saw among the biggest bumps in usage, rising from 17% in 2012 to 28% in 2013.

Among the more general marketing strategies, restaurants also increased their use of daily deals and loyalty programs. And location-based marketing made among the biggest leaps. Sixteen percent of restaurants used the tactic last year, and this year that figure rose to 27%.

Mobile is giving location-based marketing a major boost, and it has a special value for restaurants, offering opportunities to reach mobile users as they’re scouring the streets—and their locati! on-enabled apps—for their next meal.

Both mobile sites and apps saw increased usage among restaurants this year: More than half of respondents had a mobile site, and nearly one out of three had a mobile app.

Menus topped the list as the most common feature available on restaurant apps. A restaurant search feature with location-based GPS was also used by 65% of restaurants with apps—presumably mostly chain restaurants that would have locations in many different places.

Offering nutritional information, integrating with users’ social media sites and ordering food via restaurant apps were also popular mobile app features.

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Thursday, September 19th, 2013 news No Comments

B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects

source: http://www.marketingcharts.com/wp/television/b2b-marketers-rank-the-best-platforms-for-reaching-customers-and-prospects-35674/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ABM-B2B-Marketers-Most-Successful-Platforms-Aug2013A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite a bit of consensus: face-to-face event attendance is rated the most successful platform, by a fairly wide margin.

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Friday, August 9th, 2013 news No Comments

drag2share: LinkedIn is Preferred by a Wide Margin for Professional Social Networking

source: http://feedproxy.google.com/~r/businessinsider/~3/bMYiX9ybL7w/how-to-use-linkedin-for-marketing-and-sales-2013-7

All of these ad products have targeting capabilities, pin-pointing LinkedIn members by job title, industry, company size, interests, and seniority.

BII social media professionalsUp to three LinkedIn ads are shown in each ad placement on the website. These locations are:

  • Profile Page – When users view the profile of other LinkedIn members.
  • Homepage – The page members see after they sign in to LinkedIn.
  • Inbox – The page where members see messages and invitations to connect.
  • Search Results Page – The page that results when you search for a member by name.
  • Groups – When members view pages in their group.

BOTTOM LINE

  • As one of the largest social media platforms on the Web, and a hub for professional networking, LinkedIn can be a powerful resource for sales and marketing professionals.
  • LinkedIn’s InMail products allow you to reach LinkedIn users directly to pitch them products and services. One sales team saw open rates of 8.2% for InMail ads.
  • LinkedIn has begun to develop social ads that appear in-stream and prompt users to follow companies their connections also follow.
  • Spend the time to make sure your individual and company profiles conform to SEO best practices, so that people associate you with being a thought leader in your industry.


drag2share – drag and drop RSS news items on your email contacts to share ! (click S EE DEMO)

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Wednesday, July 17th, 2013 news No Comments

Digital Video Ads Beat TV by a Wide Margin

source: http://www.emarketer.com/Article/Driving-Engagement-Digital-Video-Ads-Beat-TV-by-Wide-Margin/1009992

Targeting is a key advantage for digital video

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents planned to draw back spending on digital video ads.

In keeping with digital advertising’s frequent role as a direct-response vehicle, the study found that digital video ads beat out TV ads for achieving engagement goals: 58% of marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who said engagement was worse for digital video ads.

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Friday, June 28th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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