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Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

medium Facebook Will Prove You’re Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

Facebook Will Show Ads To Its 425 Million Mobile Users

Source: http://www.businessinsider.com/finally-facebook-will-show-ads-to-its-425-million-mobile-users-2012-2

 

facebook phone Facebook Will Show Ads To Its 425 Million Mobile UsersFacebook had more than 425 million mobile users in December. So far, it makes zero money from those people.

That’ll change soon.

Today Faceobok announced that a new ad unit – called Reach Generator – will take posts from brand pages and stick them in users news feeds on the desktop AND on mobile.

Consider one big hole in Facebook’s business closed.

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Wednesday, February 29th, 2012 news No Comments

Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2

Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.

comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

chart of the day avg time spent on social media sites feb 28 2012 Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

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Wednesday, February 29th, 2012 news No Comments

How One Twitter User Broke The News Of Whitney Houston’s Death An Entire Hour Before The Press

Source: http://www.businessinsider.com/how-one-twitter-user-broke-the-news-of-whitney-houstons-death-an-entire-hour-before-the-press-2012-2


When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.

But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.

twitter chart whitney How One Twitter User Broke The News Of Whitney Houstons Death An Entire Hour Before The Press

@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:

whitney tweet How One Twitter User Broke The News Of Whitney Houstons Death An Entire Hour Before The Press

The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.

twitter How One Twitter User Broke The News Of Whitney Houstons Death An Entire Hour Before The Press

Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.

Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:

Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”

Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.

Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”

As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.

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Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split Heres Facebooks Next Big Business 

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Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split Heres Facebooks Next Big Business 

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igntion west logo Jessica Albas New Startup Will Tempt You To Buy Green Diapers Meet Brian Lee, Co-Founder of Honest Company at IGNITION West!

jessica alba Jessica Albas New Startup Will Tempt You To Buy Green Diapers

Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.

All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.

Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.

Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.

Don’t Miss: 10 Celebrities That Are Pouring Money Into Startups

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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