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The Super Bowl Is More Important Than Just About Anything To Americans

Source: http://www.businessinsider.com/super-bowl-2012-1


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The Super Bowl is really important to Americans.

The year’s most highly-anticipated sporting event is so important, in fact, that 15 percent of adults would miss the birth of their own child to attend a Super Bowl game featuring their favorite NFL team, according to a recent survey by CouponCabin.com (via The Week).

Apparently funerals and weddings also become back-burner commitments when Super Bowl Sunday rolls around: Nineteen percent of participants said they would miss the funeral of a loved one to watch their team play and 20 percent said they would miss the wedding of a close family member. 

Don’t Miss: The Best Quartbacks To Never Win A Super Bowl >

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Monday, January 30th, 2012 news No Comments

This ‘SHCOOL X-ING’ Sign Has Been Posted Outside A New York School For Months

Source: http://www.businessinsider.com/this-shcool-x-ing-sign-has-been-posted-outside-a-new-york-school-for-months-2012-1


School Crossing

There are many signs that America’s schools are crappy — and now, thanks to a spelling gaffe outside a Lower East Side high school, we are seeing that trend physically manifest itself on the sidewalks of New York City.

Yesterday, The Lo-Down’s Erin Rodriguez spotted a crossing sign outside Marta Valle High School incorrectly spelled “SHCOOL X-NG.”

Jennifer Bain and Jeane Macintosh of The New York Post picked up the story about the embarrassing spelling error, which has apparently gone unnoticed by school officials for months. 

The Post says Marte Valle officials could not be reached, but a spokesman from the Department of Transportation told the publication that the error was made by a utility provider—not the city—after construction was done on the street over the summer.  

The DOT says it is now working on correcting the mistake. 

Don’t miss: What’s Wrong With Education In America?

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Tuesday, January 24th, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

Mobile Advertising Comes Of Age

Source: http://www.businessinsider.com/millennial-media-ipo-2012-1

 

millennial media ad impressionsMillennial Media, a mobile advertising network, filed for an IPO last week. We were waiting for this, as we’d predicted this would happen this year (though we didn’t think it would happen so soon).

How is Millennial Media’s business?

Pretty good, actually.

Here are the highlights:

  • The company generated $70 million in revenue in the first nine months of 2011, from just $6.2 million in 2008;
  • The company has never had a profitable quarter and is still losing money, $4 million for the first nine months of 2011.
  • It’s pretty big and growing pretty fast: it processed 40 billion ad impressions in December 2011, and impressions are growing fast (see chart); Millennial Media has 16.7% marketshare according to IDC.

The Business

millennial media revenues and lossesYou’ll almost certainly see plenty of headlines about Millennial “never turning in a profit” throughout its road show. That’s correct. It’s also irrelevant.

Millennial is growing fast and into an enormous market opportunity–mobile advertising. It should not be profitable. Gartner thinks mobile advertising will be a $20.6 billion market by 2015, which may be conservative. That’s the opportunity Millennial is going after.

What’s more, Millennial Media seems to be gaining both market and operating leverage.

millennial media advertisersMillennial Media’s gross margin, which is roughly the amount it keeps after payments to publishers, improved from 34% to 39% in the first nine months of 2011 compared to the same period in 2010. This is happening as Millennial is growing both advertisers and spending per advertisers, as you can see in the chart at right.

What’s more, Millennial’s losses are narrowing, as you can see in the chart above.

All of this suggests that Millennial is gaining both market leverage–as it gets more established it can keep more of the revenue it generates for publishers–and operating leverage–gaining operational efficiencies as it scales up.

The Market

Mobile Advertising RevenueOne thing people might be worried about is competition from Apple and Google. We’re not. Here’s why:

  • Even though Google is much bigger than Millennial (see chart at right, using data aggregated and estimated by Business Insider Intelligence), most of that is on owned-and-operated properties. Google’s AdMob network is bigger than Millennial’s but it is not dominant.
  • Apple’s online advertising format/network, iAds, has struggled in the marketplace.
  • Ad networks are not a winner take all market. On the web, there are a few giants, and many profitable smaller players. There’s no reason why it couldn’t be the same on mobile, and Millennial, as the biggest independent player, is well positioned.

THE BOTTOM LINE: Millennial Media looks like a strong business scaling up nicely in an exciting, fast-growing market. It’s kind of a boring business–an ad network, but it seems to be executing well. More importantly, don’t trust the media reports that will inevitably bang on about how Millennial has never been profitable. Yes, that’s true, but it doesn’t matter.

 

 

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Tuesday, January 10th, 2012 news No Comments

Father Of The Internet Says "Shoot The Patent Lawyer" (GOOG)

Source: http://www.businessinsider.com/father-of-the-internet-says-shoot-the-patent-lawyer-2011-11


Vint Cerf Google Atmosphere 2011

Vint Cerf, one of the inventors of the Internet and now a Google evangelist, still thinks open standards will win in the end.

He just finished speaking on stage at Atmosphere, the company’s cloud computing event at its headquarters in Mountain View.

The host presented a hypothetical scenario in which a young genius discovers the replacement for the Internet. Does she publish the spec immediately or call a patent lawyer?

“Shoot the patent lawyer,” he replied.

“Bob [Kahn] and I knew we would not succeed if we tried to protect the Internet’s design.” The only way they could be sure it would get widespread adoption was by publishing the technical standards it was based on. “I still think that’s good advice.”

His point echoes Google’s stand on the patent wars happening in the mobile space, but Google plays the patent game as well for key inventions like its search algorithms.

Cerf also talked about the importance of Internet governance, moving to IPv6 as the original IPv4 addresses are used up, and explained that idea of Internet-connected devices like refrigerators and lightbulbs used to be a joke, but is now becoming real.

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Monday, November 14th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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