wine

Facebook kills physical Gifts in favor of digital redemption codes

Source: http://www.engadget.com/2013/08/24/facebook-kills-physical-gifts/

Facebook kills physical Gifts in favor of ecodes, pokes sigh in relief

Not even a year after its inception, Facebook is killing physical Gifts. According to TechCrunch, the social media giant is ending its intermediary role for sending teddy bears, wine and chocolate (sounds romantic, no?) from its partners. Instead, it’s focusing on its own gift card, as well as redemption codes for iTunes credits and the like. Why? Well, aside from the cash the company will save, users simply weren’t buying physical Gifts all that much. The new Gift page will begin rolling out to ten percent of the site’s US userbase over the weekend, and the entire stateside population should see it within two weeks. It’s a little less personal, sure, but at least you won’t have to worry about getting your loved ones gift receipts.

 

Tags: , , , , , , , , , , , ,

Sunday, August 25th, 2013 news No Comments

2.3 Million Americans Have Pulled The Plug Since 2010

Source: http://www.businessinsider.com/goodbye-cable-tv-23-million-americans-have-pulled-the-plug-since-2010-2012-2


videodrome

This chart (below) from ISI Group tells you all you need to know about the fate of cable TV in the age of the iPad: Since Q1 2010, 2.3 million people have stopped subscribing to pay TV as delivered by cable TV companies such as Cablevision, Comcast, DirecTV, Time Warner Cable, Dish, Verizon, and AT&T.

Currently, only 41.5 million Americans watch TV on pay cable.

I’ve been arguing for a while now that Americans are on the cusp of a dramatic change in how they watch video. They’re moving to video over the internet. Traditional TV is dying, in much the same way that in the mid-2000s we all largely stopped using hardwired telephones to make calls in favor of wireless mobile cellphones.

Hardwired phones are still a big business, of course, and most households still have them. But they’re really a vestigial offshoot of whatever bundled communications package you’ve bought.

It looks like cable is about to go the same way. Although its subscriber numbers are dwindling, subscriber numbers for satellite TV and broadband phone/internet service remain relatively healthy, as the second chart (below) shows. That suggests to me that there is a growing number of households choosing a broadband package with the internet as their top priority, and a dwindling number choosing it based on TV.

Ironically, the fall has come at a time when cable is making more ad money than ever. It’s a supply-and-demand issue: It may be that cable TV’s audience is dwindling, but it’s still one of the few venues that reliably delivers millions of eyeballs all at once.

First, the cable TV chart, based on numbers from ISI Group:

cable tv

Here’s the market share situation. Note that 2011 was a threshold year, when cable slipped from having more than 50 percent of the market to less:

cable tv share

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 29th, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

Layoffs Underway At Two Of New York’s Biggest Flash Sales Sites, Gilt Groupe and Lot18

Source: http://www.businessinsider.com/layoffs-gilt-groupe-lot18-2012-1


lot18

Last week BetaBeat’s Nitasha Tiku first reported impending layoffs at Gilt Groupe. We confirmed the rumor from a source who said 50-60 people would be let go in the next week or so.

Some of those cuts happened yesterday.  A source told Betabeat the experience was “super uncomfortable” and the “general atmosphere was terrifying.”

Gilt Groupe isn’t the only flash sales site that has been trimming some of its fat.  RueLaLa let go of many employees and Lot18, the one-year-old flash sales site for wine and gourmet food, also made cuts yesterday.

BetaBeat’s Adrianne Jeffries reported 15% of Lot18’s staff was let go after she spoke with co-founder Philip James. That comes out to about 14 people.

James called the layoffs “a natural part of the way a business grows and evolves.” James, like Gilt Groupe’s Kevin Ryan, indicated the layoffs were happening in places where the site was over-staffed, but said hiring would continue.  “We’re hiring heavily in areas that do make sense for us,” James told BetaBeat.

For Gilt Groupe, the layoffs seem to be a part of the plan to get to cash-flow break-even by Q2.  Best of luck to everyone at the companies.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, January 22nd, 2012 news No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes

LinkedIn.com

linkedin

Weather.com

weather

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew

Apple.com – computers, consumer electronics, iPod, music

apple

Godiva.com – chocolate

godiva

AnnTaylor.com – clothing, women’s

anntaylor

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent

Nucynta (J0hnson & Johnson) – pain drug

nucynta

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, December 6th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing