witness

The Incredible Speed At Which Android Has Destroyed BlackBerry And Windows Phone

Source: http://www.businessinsider.com/behold-the-incredible-speed-at-which-android-has-destroyed-blackberry-and-windows-phone-2013-5

Asymco ‘s Horace Dediu made this wonderful chart depicting the state of smartphone market share in the United States.

Look at how Android and Apple have destroyed BlackBerry’s share and barred Microsoft entry into the market.

Witness also the swift obsolescence of non-smartphones.

Kaboom!

state of the smartphone

 

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Tuesday, May 7th, 2013 digital No Comments

Here’s A Sneak Peek At Netflix’s First Big Bet On Original Programming (NFLX)

Source: http://www.businessinsider.com/netflix-original-series-lilyhammer-2012-1


Netflix has been talking up their new original programming quite a bit, and now they’ve actually released some footage.

“Lilyhammer” tells the story of an East Coast mobster, played by “The Sopranos” actor Steven Van Zandt, who’s relocated to a small town in Norway as part of the witness protection program.

Unlike most TV shows, you’ll be able to see all eight episodes of “Lilyhammer” at once — Netflix is putting the whole series online February 6.

This seems to be a risky strategy: shows often build buzz over the course of the season, especially with a new series, and if “Lilyhammer” doesn’t catch on immediately it could have a hard time building viewership.

Netflix might be counting on a viral audience, with subscribers passing it between each other and telling their friends they need to see it. If that’s the case, it better be good.

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Tuesday, January 3rd, 2012 news No Comments

Groupon and Livingsocial Continue to Slide

Source: http://blog.compete.com/2011/11/02/daily-deals-on-the-downside-groupon-and-livingsocial-continue-to-slide/

Image from: Merkushev Vasiliy/Shutterstock

Group buying/daily deal sites seem to be losing their shine – witness the recent layoffs at Buywithme.com (which has recently merged with Gilt Groupe) and the repricing of the Groupon IPO due to concerns with their model (and other issues).  From my perspective, I’ve long thought that the daily deal space was overcrowded and people were starting to ignore the offers – deal fatigue setting in.  We can actually see some of this in Compete PRO’s data.

But where it gets interesting is to look at the daily deal aggregators websites – let’s look at Yipit.com (my personal favorite).  On Yipit, we see continued, continuous growth (albeit off a small base):

The data on Yipit seems to indicate that people are still interested in daily deals, but that they may be turning to aggregators to deal with the large number of companies and deals.

Now, I don’t think daily deal sites are going away – but there are clearly too many of them right now, and deal quality has been sliding as merchant get more weary of the deals.  That will likely lead to margin compression – businesses may not be as willing to jump at deals where Groupon gets 50% of the revenue.  Bottom line, I would expect more of these companies to go under or get bought up in firesales.

This all may, in fact, be good news for Groupon and Livingsocial – the two biggest players in the space.  As industry consolidation happens, it may give them the ability to hold onto more consumers and therefore have more pricing power with merchants to keep margins up.  It’s been an exciting space to watch for the past year – I’m looking forward to updating this post in another 6 months to see what actually happened.

Are you still looking at daily deal websites?  How often are you using their services?  Let us know in the comments!


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Wednesday, November 9th, 2011 news No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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