wolfram alpha
The hardest thing to do in web 2.0 …
is keep your audience, keep them interested, or provide enough value to them to get them to switch or get them to come back.
Case in point, Wolfram Alpha. In many ways it is superior (in a different way) than Google because it is a computational search engine — its results are focused on things that can be calculated — e.g. distance between NY and San Fran, etc.
Interest has waned (see search volume chart) and traffic has dropped (see Compete chart).
Too awesome/funny to not write about — Wolfram Alpha
how do you out-google Google? a computational search engine with a personality — awesome, costless marketing too.
Microsoft Kumo vs Wolfram Alpha – FIGHT!
Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.
Wolfram Alpha – 1.6 million google search results
Microsoft Kumo – 624k google search results
www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.
Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.
http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/
http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head
http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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