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How To Create The Fastest Growing Media Company In The World

Source: http://www.businessinsider.com/upworthy-how-to-create-a-fast-growing-media-company-2012-11

eli pariser ted upworthy

On March 26, 2012, a new media startup called Upworthy launched.

Today, it is the fastest growing media company in the world. Upworthy finished October with 7 million monthly uniques, up from 6 million the month prior. In August, it hit four million uniques, up from 2.5 million in July. Its fast growth was rewarded with $4 million from investors.

There are lots of media companies out there, but none have grown that quickly.

Are Upworthy’s growth and business model sustainable? We’re not sure, but either way the stats are impressive. We asked CEO and co-founder Eli Pariser what Upworthy has been doing to smash traffic records every month.

Here’s what he had to say.

Don’t write about politics.

Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn. He and his co-founder, The Onion’s former Managing Editor, Peter Koechley, thought the upcoming election would drive traffic to Upworthy.

But people weren’t sharing much of Upworthy’s political content, so the pair ditched that angle and broadened the site’s coverage.

“We thought, ‘Ok, it’s an election year, people are going to be really interested in politics and the campaign, and we’ll get a leg up that way,'” Pariser says. “The election was our whole argument for starting Upworthy this year. But it turned out to be a total non-driver of growth. Of all our top pieces, only a couple deal with politics or the election.”

It can be tough for startups to let go of initial ideas and pivot to what’s working. But as soon as Pariser let go of! the pol itics angle, traffic soared.

Find story ideas on social media feeds, not other websites.

Upworthy’s curators don’t start their days surfing other websites for news. They surf social media outlets like Twitter and Facebook instead.

Sometimes it’s easier to highlight a conversation than to start a new one.

“We have our team of curators spending all their time looking on the Internet for stuff,” says Pariser. “We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos.”

Focus on Facebook, not Twitter

Upworthy has found that Twitter is small traffic potatoes compared to Facebook. At the end of the day, Facebook is where the most people spend the vast majority of their time online.

“Facebook is a huge piece of the puzzle for us,” says Pariser. “Our Facebook community has grown from zero in March to over 600,000 likes.”

Pariser says Upworthy hasn’t done anything particularly brilliant to juice Facebook for traffic. It just spent a lot of time and energy cracking the social network.

“Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” he says. “I love Twitter, and Twitter is a fun place to hang out with smart people, but it’s a small fraction of our traffic compared to Facebook. The time and attention most sites spend on [perfecting] their homepages is probably what we spend on Facebook. If you look at our homepage, it’s pretty mediocre.”

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Monday, November 5th, 2012 news No Comments

The 20 Biggest Corporate R&D Spenders In The World

Source: http://www.businessinsider.com/biggest-research-and-development-spender-2012-10

Every year management consulting Booz & Co. puts together a comprehensive report on the world’s 1000 biggest spenders on research and development, and the connection between that spending and performance.

Booz & Co. senior partner Barry Jaruzelski told us that “in the US, Europe, and Japan that’s fairly easy to put together, but to do it on every market, to get South Africa, China, India, Brazil, Russia, Israel, etc. takes a fair amount more effort.”

There’s an incredible amount of money in R&D. The top 20 companies alone spent $153.6 billion last year, which is more than a quarter of the total $603 billion by the world’s 1000 biggest spenders. 

Here are last year’s top 20 spenders:

Biggest corporate spenders

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

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Wednesday, October 31st, 2012 news No Comments

Google Street View car fleet gets ready to conquer (and map) the world

Source: http://www.engadget.com/2012/10/15/visualized-google-street-view-car-fleet-gets-ready-to-conquer-the-world/

Visualized Google Street View car fleet gets ready to conquer and map the world

Ever wonder how Google can make such grandiose claims for the sheer amount of Street View imagery it collects? Here’s how. Google’s Masrur Odinaev has posted a snapshot of a central mapping car parking lot that shows dozens of the camera-equipped Subaru Imprezas amassed ahead of future runs. While it already represents more Street View cars in one place than anyone outside of Google would normally ever see, what’s most impressive is remembering that this addresses just a portion of the entire vehicle mix — aside from the local cars you don’t see in the photo, there are extra units worldwide providing street-level coverage alongside tricycles and underwater expeditions. Odinaev’s look reminds us just how much effort is needed to make Street View a common feature — and that there are are legions of Google staffers whose low-profile work goes a long way towards making our navigation easier.

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Visualized: Google Street View car fleet gets ready to conquer (and map) the world originally appeared on Engadget on Mon, 15 Oct 2012 02:03:00 EDT. Please see our terms for use of feeds.

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Monday, October 15th, 2012 Uncategorized No Comments

Caterina Fake Launches Pinwheel, Which Lets You Leave Notes Around The World

Source: http://www.businessinsider.com/caterina-fake-launches-pinwheel-which-lets-you-leave-notes-around-the-world-2012-2


Caterina Fake

Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

note

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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Friday, February 17th, 2012 news No Comments

Apple Is The Biggest PC Seller In The World

Source: http://www.businessinsider.com/chart-of-the-day-apple-is-the-biggest-pc-seller-in-the-world-2012-1

Apple is the world’s biggest PC maker, if you include iPads, says Horace Dediu of Asymco. Further, if you include the iPad, you can see that Apple and Lenovo are the only PC makers with real growth.

Why include the iPad as a PC? Because it can do just about everything a PC does. It killed the netbook, which is counted as PC, so we think it should count.

chart of the day, quarterly pc shipments, jan 17 2012

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Tuesday, January 17th, 2012 news No Comments

These Time Magazine Covers Explain Why Americans Know Nothing About The World

Source: http://www.businessinsider.com/these-time-magazine-covers-explain-why-americans-know-nothing-about-the-world-2011-11


It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.

If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:

time magazine covers

Hmm.

Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.

That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.

While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!

Cold Turkey

Turkish prime minister Recep Tayyip Erdo─čan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!

Mom liked them best …

The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.

See the rest of the story at Business Insider

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Monday, November 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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