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Marissa Mayer’s Yahoo Copies Instagram With New Flickr App (YHOO)

Source: http://www.businessinsider.com/marissa-mayer-copies-instagram-with-new-flickr-app-2012-12

Yahoo just totally revamped its Flickr app for iOS with Instagram-like filters. 

Yahoo hadn’t updated the app since last year, so new Flickr fits in quite nicely with Yahoo CEO Marissa Mayer’s commitment to a mobile-first strategy.

The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com. 

Unlike Instagram, Flickr provides support for Twitter, in addition to Facebook, Tumblr, and email. 

Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.

SEE ALSO: Why In The World Should Instagram Allow Twitter To Scrape Its Photos?

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Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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See Also:

• How To Marry Your Cofounder And Not Kill Your $200 Million Startup In The Process
• Inside OkCupid Labs: The Modern Matchmakers Of Silicon Valley
• Why Gay Guys Love Using Grindr To Hook Up And Make Friends

After less than two years in business, Pinterest is already one of the most popular social networks in the world, as measured by engagement, according to data from comScore, via BI Intelligence.

As you can see here, it’s ranked just below Facebook and Tumblr as the most popular site to hang out on.

One other thing of note on this chart is Twitter’s low engagement rate. It’s somewhat surprising, but we’d guess it’s a mix of factors. One being that mobile app usage is big for Twitter. The other being that clicking on links on Twitter takes you off of Twitter, unlike the other sites which encourage you to click to content they host.

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See Also:

• Every Single Social Network Explained Through Donuts
• The Reason Eduardo Saverin Isn’t Listed As One Of Facebook’s Top Shareholders
• Facebook Valuation Surges Past $100 Billion On Private Markets

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