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Google’s New Platform For Entrepreneurs Will Spark A Butterfly Effect
Source: http://www.businessinsider.com/the-new-google-site-for-entrepreneurs-2012-9
You’ve got to hand it to Google: they rarely do anything in a small way. “Google for Entrepreneurs (www.google.com/
entrepreneurs/),the search giant’s new, global umbrella initiative of programs and resources supporting entrepreneurs and startups, is genuinely impressive in its breadth, depth and thoughtfulness. They’re kicking off the initiative with Google for Entrepreneurs Week with events in 26 cities in 13 countries around the world this week.
They’ve already got entrepreneurial-support programs and partnerships set up in places as wide-ranging as Korea, Israel, South Africa, Bulgaria, London, Egypt, Australia and Kenya – not to mention activities in Portland, Austin, New Orleans, D.C., Atlanta and numerous other U.S. locations.
I appreciate several things about what Google is doing with this effort, but let me highlight three here. First, they’re taking a holistic approach, providing people support and expertise, community – both virtual and in-person – online tools, and in some locales, even incubator space and mentorship.
Second, they’re approaching entrepreneurship with an attitude of social responsibility, with special programs to assist minorities and women, and going out of their way to support activities in the developing world. And third, they’re being open and approachable, making sure it’s easy for individuals to tap into the available resources by simply perusing the clear online kiosks.
It would have been easy for a company like Google to put up a bunch of web tools and re-label them as “…for entrepreneurs” – and then hold a few live sessions in Silicon Valley. But to put feet on the ground in Nairobi and Nashville and Ho Chi Mihh City and Haifa is a different matter entirely.
Time will tell, but we may see these programs plant thousands of s! uccessfu l new seedlings.
Jim Price is a serial entrepreneur and Adjunct Lecturer of Entrepreneurial Studies at the Zell Lurie Institute at The University of Michigan Ross School of Business. ©2012, James D. Price.
NOW READ: Business Schools Need To Train Entrepreneurs >
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On your mark, get set, GOMC!
Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html
Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).
After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.
The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.
Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!
Posted by AJ Pascua, GOMC Team
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The Millions Of Ad Spending On Facebook In Context
Source: http://www.businessinsider.com/chart-of-the-day-us-ad-spend-per-usersubscriber-2011-10
Facebook’s U.S. ad spending per user is tiny, when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans, a Facebook marketing company.
This chart isn’t perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.
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See Also:
- CHART OF THE DAY: Zynga’s Biggest Problem
- CHART OF THE DAY: How Much Revenue Can Twitter Eventually Generate?
- The Facebook iPad App Is (Finally) Out — Here’s What It Looks Like
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When Will Kindles Be Free? (AMZN)
Source: http://www.businessinsider.com/chart-of-the-day-the-shrinking-price-of-the-kindle-2011-9
At yesterday’s Kindle presentation, Amazon CEO Jeff Bezos gave special attention to all the people in the media who were calling for a $99 Kindle.
He noted that pundits said a $99 Kindle would send people into a “fervor”. Then Bezos whipped out a $99 Kindle Touch and said the “fervor” for cheap Kindles could begin.
A few minutes later, (oddly) with less excitement, Bezos revealed a $79 Kindle. Considering the Kindle started at $399 four years ago, these are very impressive price cuts.
We’ll start the next round of questions from the pundits to Bezos: When will the Kindle be free? When will Amazon’s special offers, and Prime program make it cheap enough for Amazon to give away Kindles? Next year? The year after that?
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See Also:
- CHART OF THE DAY: The Incredible Growth Of Amazon’s Kindle Book Sales
- Amazon’s Tablet Is A "Pretty Poor" "Stopgap" That The Kindle Team Didn’t Even Work On
- The One Huge Reason Why Amazon Will Not Beat Apple
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Time Spent On Facebook Is Growing At An Astonishing Rate
Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9
United States citizens now spend roughly 16% of their total time online on Facebook. That’s an enormous figure.
In Q3 2010, the number was around 10% and it shows no sign of slowing down. That is bad news for Google, Yahoo, Microsoft, and AOL, which are struggling to compete. Of those four, only Google increased over the last year but not even the search giant could match Facebook’s growth.
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See Also:
- BEFORE THEY WERE FAMOUS: Tech Executives Before You Knew Who They Were
- Guess Who Made The Highest Bid For Hulu
- Microsoft Needs A New Business Model For Windows 8 Tablets
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Facebook’s Dominance Of Social Networks
Source: http://www.businessinsider.com/time-on-facebook-2011-9
To show how thoroughly Facebook dominates the social networking landscape, comScore passed along this chart of time spent on various social networks. 90% of all time on social networks is spent on Facebook, with other social networks comprised of Myspace, Tumblr, Twitter, LinkedIn, and others, according to comScore.
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See Also:
- Facebook Announces Timeline, A Visual Representation Of Your Entire Life
- Most Valuable Startups Due For An IPO
- Facebook Is Taking The Best Page Out Of Microsoft’s Playbook
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On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee
Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6
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In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.
On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.
Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting.
As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.
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Only 40% Of Web Ads Use Adobe Flash (ADBE)
Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6
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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.
Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.
Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.
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iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6
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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.
AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:
- iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
- iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
- There are probably more paid apps on a relative basis for iPhone than Android.
- The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)
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Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks?
Source: http://www.engadget.com/2010/07/04/inexplicable-rise-in-iphone-devs-app-store-sales-connected-to-i/
We’ve received a handful of tips this morning claiming something’s rotten in the state of the iTunes App Store, namely via the Book category. As of this writing, 42 of the top 50 books by revenue are from the seller Thuat Nguyen, whose company website (“mycompany”) leads to parked site www.home.com. A vast majority of these book apps were released in April, have little to no customer ratings or reviews, appear to be in Vietnamese (despite claims in the side bar that the supported languages are English and Japanese), and may or may not be infringing on copyrighted work — we’re noticing a lot of Dragon Ball art here. To give sales a sense of scope, Twilight series conclusion Breaking Dawn is hovering only at 34 right now.
So, how did these books hit the top of the charts? The other half of this story has to do with a claimed rise in iTunes account hacking, with a number of people reporting up to hundreds of dollars being spent unwillingly from their account to these specific books. Coincidence? Let’s not mince words here, something is definitely amiss, and it’s not looking good. Just to be safe, might wanna check your purchase history under Apple Account information. We’ve reached out to Apple and will let you know as soon as we hear back.
[Thanks to everyone who sent this in]
Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks? originally appeared on Engadget on Sun, 04 Jul 2010 14:01:00 EDT. Please see our terms for use of feeds.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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