xbox 360

Apple ‘in talks’ to buy motion control specialist (and Kinect maker) PrimeSense

Source: http://www.engadget.com/2013/07/16/apple-primesense-acquisition-rumor/

Apple reportedly looking to buy Kinectmaker PrimeSense

Israeli news source Calcalist has a decent track record when it comes to acquisition gossip, even if the gossip itself sometimes comes to nothing. Bearing that in mind, the latest rumor is that Apple is “in talks” to buy PrimeSense, the company that worked with Microsoft to create the first-generation Kinect (but not Kinect 2.0) and which could potentially help Cupertino with new projects that require natural interfaces. The value of the acquisition is said to “probably” be around $280 million, although the source makes it clear that these talks are in very early stages. Whichever way things go, the immediate effect of a report like this is to add to the impression that PrimeSense has a future beyond the Xbox 360 — but, frankly, we already believed it did.

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Tuesday, July 16th, 2013 news No Comments

American Express cardholders can now buy goods by tweeting special hashtags

Source: http://www.engadget.com/2013/02/12/american-express-sync-twitter-buy-products/

American Express cardholders can now buy goods by tweeting special hashtags

If driving to a store and waving your phone by a terminal puts too much sweat on your brow, American Express has launched a new way to part with your money in exchange for physical goods that’s even more effortless. Since last year, Amex Sync has let American Express cardholders earn discounts in return for posting tweets including hashtags about certain products, and now it’s letting them buy things just by tweeting special hashtags. After signing up for the service, users can send out a tweet with a hashtag such as #BuyAmexGiftCard25, reply to the @AmexSync account to confirm their purchase and wait for the package to arrive via free 2-day shipping. As of now, the outfit is offering a $25 American Express gift card for $15, but will being offering up new products, ranging from a Kindle Fire HD to an Xbox 360, with sweetened prices starting February 13 at noon EST. Not a Twitter user? According to AllThingsD, Leslie Berland, Amex’s SVP of digital partnerships and development, says the solution will head to the likes of Facebook and other platforms at some point as well.

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Via: The Verge, AllThingsD

Source: American Express (1), (2)

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Tuesday, February 12th, 2013 news No Comments

Microsoft releases SmartGlass SDK to developers

Source: http://www.engadget.com/2012/06/21/microsoft-releases-smartglass-sdk-to-developers/

Microsoft releases SmartGlass SDK to developers

Pumped to use Microsoft’s upcoming Surface and Windows Phone 8 devices to help you bolster your gamerscore? Sit tight — SmartGlass development starts now. Microsoft is now making the Xbox SmartGlass Software Development Kit available to partners with agreements to develop content for the Xbox 360. Approved developers can download the SDK from the Microsoft Game Developer Network, replete with a SmartGlass JavaScript library, the Xbox SmartGlass Studio and a sample application. Redmond hopes the SDK will give developers a head start on building applications for the technology before it launches later this year. Of course, if you can’t wait to see what developers are cooking up, you can always just check out our hands-on again.

Microsoft releases SmartGlass SDK to developers originally appeared on Engadget on Thu, 21 Jun 2012 19:17:00 EDT. Please see our terms for use of feeds.

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Friday, June 22nd, 2012 news No Comments

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent

Source: http://www.engadget.com/2012/03/09/nielsen-report-finds-56-percent-of-us-households-have-a-modern-g/

Nielsen is out with its annual survey of video game use in the US today, and it’s found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously) Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent originally appeared on Engadget on Fri, 09 Mar 2012 14:40:00 EDT. Please see our term! s for us e of feeds.

Permalink   |  sourceNielsen Wire  | Email this | Comments

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Saturday, March 10th, 2012 news No Comments

Gamers spending more time streaming video to their consoles, Nielsen finds

Source: http://www.engadget.com/2011/12/16/gamers-spending-more-time-streaming-video-to-their-consoles-nie/

Nielsen, the purveyor of all things statistical and demographic, published a new study this week on game console usage within the US. According to the report, released on Wednesday, gamers this year spent notably more time streaming video to their consoles than they did in 2010, due in large part to the growing availability of services like Netflix, Hulu, MLB Network and ESPN3. Xbox 360 users spent 14 percent of their console time streaming video this year (compared with ten percent last year), PlayStation 3 owners devoted 15 percent (nine percent in 2010), and Nintendo Wii users spent a whopping 33 percent — a 13 percent increase over last year’s study. Each console, moreover, seems to appeal to different functions. Xbox 360 users, for example, devoted 34 percent of their time to online gaming, Wii owners spent 55 percent of their console time on offline gaming, and the PS3 was the device of choice for DVD and Blu-Ray viewing, comprising 22 percent of usage. Overall, Nielsen found that usage increased by seven percent over the last year across all three platforms, which suggests that streaming may be keeping us glued to our consoles for even longer. Read more at the source link below.

Gamers spending more time streaming video to their consoles, Nielsen finds originally appeared on Engadget on Fri, 16 Dec 2011 06:33:00 EDT. Please see our terms for use of feeds.

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Friday, December 16th, 2011 news No Comments

Microsoft Already Won The Battle For The Living Room When Nobody Was Looking (MSFT)

Source: http://www.businessinsider.com/microsoft-is-smashing-everybody-in-the-battle-for-the-living-room-2011-12


kinect 2

Two bits of news came out yesterday that illustrate how far ahead Microsoft is in the battle for the living room.

First, Microsoft announced it had sold 1.7 million Xboxes in November. That includes 1 million in the week of Thanksgiving.

More quietly, an analyst firm called Strategy Analytics released a report on “connected TV players,” like Apple TV, Boxee, and the Google TV devices from Sony and Logitech.

The firm says that sales of those devices will reach 12 million in 2011, with Apple TV shipping 4 million.

In other words, Microsoft sold more Xboxes in a single week than Apple sells in an average quarter. And Apple is the market leader in that “connected TV players” space. At least when you ignore game consoles.

This isn’t to pick on Apple. It’s simply to point out that Microsoft’s “Trojan horse” strategy with the Xbox has worked amazingly well.

And this was absolutely part of Microsoft’s strategy from the beginning — way back in 2005 before the Xbox 360 launched, Microsoft executives were talking about trying to expand the market beyond hardcore video gamers and turn it into a more general-purpose entertainment device. But Microsoft always knew it had to make a top-notch game console first to get the installed base, then add entertainment features over time.

It’s been doing that, quietly, for more than five years now and has sold almost 60 million Xboxes in the process. With the addition of a whole bunch of TV and other video content last week, the strategy has finally reached full fruition.

Apple, Google, and other connected TV companies could still have a chance if they team up with TV makers so the software is built into your new television set. But any company who hopes to compete with the Xbox by selling an add-on box that DOESN’T play games is in a deep state of denial.

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Monday, December 12th, 2011 news No Comments

Microsoft Is Still Huge

Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous

Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.

In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.

So Microsoft revealed some numbers to serve as a reminder:

• 150 million Windows 7 licenses sold

• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010

• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009

• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers

• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users

• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009

Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]

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Sunday, June 27th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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