Yahoo
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google
source: http://www.marketingcharts.com/wp/interactive/roi-rankings-facebook-deemed-more-important-than-twitter-and-linkedin-less-than-google-36695/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, where 1 is the most important. Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months
After Facebook, Twitter (average rating of 3.04) was deemed the next-most important for ROI, followed by LinkedIn (3.38), Yahoo (4.23), and AOL (5.6).
Respondents – a mix of marketers of clients (26%), ad agency employees (30%), and media company employees and consultants (44%) – appear to be satisfied with the support provided by Facebook for their advertising efforts. Almost half believe that Facebook’s support for advertisers has improved to some degree over the past 6 months, compared to only 1 in 10 who believe it has to some extent deteriorated. Additionally, roughly three-quarters are very (10.5%) or somewhat (65.2%) satisfied with the data and analytic tracking they receive from Facebook.
Given improving ROI and support, it’s not surprising that advertisers will be increasing their efforts: over the next year, a majority expect to significantly (11.2%) or moderately (44.5%) increase their Facebook advertising budget.
Interestingly, although Facebook is deriving an increasing share of ad revenues from mobile, advertisers don’t see much separation between the RO! I of mobi! le and desktop ads, with a plurality (38%) rating them about the same. Slightly more than one-third feel that mobile ROI is much (7.7%) or somewhat (27.4%) greater, while 26.9% feel the same way about desktop ROI.
There’s more consensus when it comes to Facebook Exchange, used by about 1 in 5 respondents. Of those, two-thirds said it has been somewhat effective for their campaigns, with another 1 in 5 calling it very effective.
‘It’s Treason’ For Yahoo To Disobey The NSA (YHOO)
Source: http://www.businessinsider.com/marissa-mayer-its-treason-to-ignore-the-nsa-2013-9
Marissa Mayer was on stage on Wednesday at the TechCrunch Disrupt conference when Michael Arrington asked her about NSA snooping.
He wanted to know what would happen if Yahoo just didn’t cooperate. He wanted to know what would happen if she were to simply talk about what was happening, even though the government had forbidden it.
“Releasing classified information is treason. It generally lands you incarcerated,” she said, clearly uncomfortable with the turn of the conversation.
She also explained that when the government comes calling wanting information on Yahoo users, the company scrutinizes each request and “we push back a lot on requests.” But “we can’t talk about those things because they’re classified,” she said.
This has been going on long before her reign, too, she said:
“I’m proud to be part of an organization that from the very beginning in 2007, with the NSA and FISA and PRISM, has been skeptical and has scrutinized those requests. In 2007 Yahoo filed a lawsuit against the new Patriot Act, parts of PRISM and FISA, we were the key plaintiff. A lot of people have wondered about that case and who it was. It was us … we lost. The thing is, we lost and if you don’t comply it’s treason.”
Yahoo buys image search specialty startup
Source: http://phys.org/news/2013-08-yahoo-image-specialty-startup.html
Yahoo on Monday confirmed that it has bought image search specialty startup IQ Engines to add the company’s technology to its Flickr photo service.
Is Yahoo’s Digital Audience Now Bigger Than Google’s?
A couple of months ago, comScore’s Media Metrix data showed Yahoo closing the gap with Google as the US’ top web property, a development noted here. Now the latest Media Metrix data is out, and it appears that Yahoo! Sites has overtaken Google! Sites as the top web property, with 196.6 million unique visitors in July for the former, compared to 192.3 million for the latter. It must be noted, though, that these numbers do not take into account mobile-only visitors.drag2share: Facebook Approaches The 200 Million Club In U.S. Audience Numbers, But Yahoo Grows Faster
Facebook’s recent total user growth has been driven entirely by mobile.
Its desktop audience actually shrank slightly between September 2012 and June 2013.
Variety of Sign-In Options Still Key for Social Logins – eMarketer
source: http://www.emarketer.com/Article/Variety-of-Sign-In-Options-Still-Key-Social-Logins/1010067
As has long been the case, the type of site being accessed has an effect on user preferences. Facebook has the strongest hold when it comes to sign-ins on gaming and entertainment sites (64% of the total in Q2 2013), music sites (61%) and retail sites (59%).
Despite Facebook’s rising popularity for social sign-in functions, however, publishers and retailers would be wise to note that its takeover is far from complete. Significant chunks of every audience still prefer to sign in with an ID from Google, Yahoo! or some other site—and since a large part of the draw of social sign-in is its convenience, users still need these options to be satisfied.
More Than One-Quarter of Organic Search Visits Came From Mobile Devices in Q2
The influence of mobile devices on paid and organic search continues to grow. According to the latest quarterly report from RKG, smartphones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier. Most of that traffic (18%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 7% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling even, with each generating close to 28% of traffic from mobile devices.
drag2share: Marissa Mayer Explains Yahoo’s Display Ad Revenue Drop [THE BRIEF]
Apr 17, 2013
Good morning, AdLand. Here’s what you need to know today:
Google Served 2B Video Ads in Feb 2013 Facebook Serves 120B Display Ads Per Month
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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