year 2012

The Top 10 Most-Shared Tech Ads Of The Year

Source: http://www.businessinsider.com/the-top-10-most-shared-tech-ads-of-the-year-2012-12

Google employees, Googlers, holding balls

2012 has been quite the year for technology and its advertising.

Over the past 12 months, we’ve witnessed both Samsung and Apple release major products, and dueling commercials to go along with them.

As usual, Unruly Media created a list of the most-shared tech ads in social media of the year.

You may be surprised to find that Samsung made the list, while Apple wasn’t included at all.

Google wins for having the most spots on the list, with some of their April Fool’s ads being featured.

10. Google: Gmail Tap — 170,043 shares

Facebook shares: 137,232

Twitter shares: 32,532

Percent of shares in English: 83 

Ad Agency: In-house

Google released this April Fool’s Day ad introducing a fake new keyboard that uses Morse code. It even features LL Cool J, referred to by his real name, as the product lead.

9. Google: Valentine’s Day Doodle — 197,073 shares

Facebook shares: 97,534

Twitter shares: 99,183

Percent of shares in English: 62

Ad agency: Saatchi & Saatchi

Google outdid itself this year with its doodle for Valentine’s day. The minute-long cartoon is a cute depiction of a boy trying his hardest to impress a girl he likes.

8. Microsoft: Surface — 316,777 shares

Facebook shares: 294,74 9

Twitter shares: 21,063

Pecent of shares in English: 66

Ad agency: In-house

Microsoft was praised for being more innovative with its ads this year, but unfortunately increased creativity has not (yet) led to a significant increase in sales. 

See the rest of the story at Business Insider

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Wednesday, December 12th, 2012 news No Comments

Mobile Accounts for 7 Percent Of The U.S. Digital Ad Market

Source: http://feedproxy.google.com/~r/businessinsider/~3/D4Haim_wFHI/chart-mobile-accounts-for-7-percent-of-the-us-digital-ad-market-2012-10

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.   

Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.     

IAB screen shot

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Monday, October 15th, 2012 Uncategorized No Comments

Intel plans branded IPTV service, could launch by end of 2012

Source: http://www.engadget.com/2012/03/12/intel-plans-branded-iptv-service-could-launch-by-end-of-2012/

In a shift that would see its familiar brand move from the inside out, Intel’s reportedly in talks to create an IPTV service that could rival current subscription offerings from cable and satellite. According to the Wall Street Journal, the venture would deliver programming via household internet connections and has the personal backing of CEO Paul Otellini, signaling a consumer-facing shift for the typically behind-the-scenes company. The proposed service, which would bear the Intel brand, is still far from a concrete reality, but the chipmaker has held several talks with content companies to secure carriage deals, as well as demo its proprietary set-top box and navigation UI. So far no programmers have signed on for the “virtual cable operator,” putting the outfit’s tentative end-of-year 2012 date into question.

Intel plans branded IPTV service, could launch by end of 2012 originally appeared on Engadget on Mon, 12 Mar 2012 18:47:00 EDT. Please see our terms for use of feeds.

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Tuesday, March 13th, 2012 news No Comments

This Is The Only Reason Album Sales Were Up Last Year

Source: http://www.businessinsider.com/this-may-be-the-only-reason-the-music-industry-survived-last-year-2012-1


adele

For the first time since 2004, album sales are up, and nearly all the credit goes to Adele. Her sophomore album 21 sold nearly 6 million copies, completely dominating the industry and cheering music execs (for once). But given how dependent the industry was on one artist in 2011, is this news really that promising? Here, a guide:

Album sales were up?
Yes, though only slightly. Sales of complete albums in 2011 reached 330.6 million in the U.S., an increase of 1.3 percent over 2010, according to Nielsen. It’s the first uptick in sales since 2004 and Adele deserves much of the credit: Her 21 moved 5.82 million copies — the best one-year sales count since Usher’s Confessions sold 7.98 million in 2004. Her 2009 debut, 19, enjoyed a corresponding bump, selling nearly a million units in 2011 as well.

How significant is this for the music industry?
A one percent increase isn’t exactly something to write home about, says Ben Sisario at at The New York Times.  “Some businesses might call that level of growth flat.” But considering the past decade’s steady downward slide — revenue from recorded music fell 52 percent over the last 10 years — this is a relief. “For the beleaguered music industry, any positive news about sales is cause for celebration.”

How much did Adele dominate?
She sold 3.3 million more albums the year’s second-hi! ghest se ller, Michael Buble’s Christmas, and 3.7 million more than Lady Gaga’s Born This Way. Adele spent 14 weeks atop the Billboard album charts in 2011, says Devon Maloney at Billboard, and 21 is the first album since 2005 to log 30 weeks of 100,000-plus sales. Her song “Rolling in the Deep” was the year’s best-selling single and the most-played song on the radio. Furthermore, 21 is the best-selling digital album of all time. Taken together, her two albums amounted to 2 percent of total record sales, a nearly unprecedented total for one artist. Without her efforts, says Daniel Kreps at SPIN, record sales would actually be down. So while Adele is being hailed as “the savior of music,” says Tyler Coates at Black Book, “the industry is still tanking.”

What about the digital sales?
Digital music sales rose 8.5 percent, says Coates, while sales of complete digital albums rose 20 percent. Though such boosts seem like a good sign for the industry, digital sales offer the lowest profit margin of all music sales. CD sales, which deliver the greatest profit margin, were, unsurprisingly, down six percent.

This post originally appeared at The Week.

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Sunday, January 8th, 2012 news No Comments

Digital Footprint Score ™

UPDATED:  March 5, 2013

luxury hotels Digital Footprint Score March 2013

 

Digital Footprint Score 13.3  (2013, March)

Site: 1) visits per person, 2) pages per visit, 3) Hubspot Marketing Grade

Search: 1) domains linking in, 2) keywords driving traffic, 3) # pages cached

Social: 1) Klout Score, 2) Kred Score, 3) bitly clicks

 

UPDATED:  April 5, 2012

Digital Footprint Score - 2012 April Luxury Hotels

UPDATED: March 16, 2012

The version of the score below is 12.3 (which means year 2012, month 3).

Digital Footprint Score 12.3

 

Site

– Hubspot overall marketing grade, indexed against others in the industry/sector
– pages per visit
– visits per unique user

 

Search

– keywords driving traffic
– sites referring traffic (inbound links)
– # of pages cached by Google

 

Social

– Kred Influence score, indexed against others in the industry/sector
– Kred Outreach score, indexed against others in the industry/sector
– Facebok Fans

 

Mobile

– unique mobile content or mobile version

 

 

 

UPDATED:  April 5, 2011.

The Digital Footprint Score(tm) is a metric that will be published quarterly by the Digital Strategy Institute.

The parameters that go into it are the following – under 4 vectors, 1) site, 2) search, 3) social, and 4) mobile.

The version of the score below is 11.4 (which means year 2011, month 4).

Digital Footprint Score 11.5

Site
– pages per visit
– visits per unique user
Search
– keywords driving traffic
– sites referring traffic (inbound links)

– # of pages cached by Google

Social
– twitter followers
– unique retweeters
– unique mentions of handle

Mobile
– unique mobile content
– mobile app?  (1/0)

Meaningful comparisons are made among brands in the same industry/category, using the raw DFS score. the indexed DFS score can also give directional indication across industries (e.g. which industries as a whole are better in digital than others).

The parameters that go into the score were chosen mainly on the following criteria — that they are easy to obtain, easy to understand, AND straightforward to impact. For example if you have a low pages per visit parameter, then you impact that by adding more content pages to your site.

UPDATE:  March 25, 2011.

Digital Footprint Score 11.4

Site
– pages per visit
– visits per unique user

Search

– sites referring traffic (inbound links)
– keywords driving traffic

Social
– twitter followers
– unique retweeters

Mobile
– excluded in this version

DFS Score for fashion (highest)

Digital Footprint Score 11.4 - Fashion (Highest)

digital footprint score (lowest) fashion

DFS Score for Fashion Brands (lowest scores)


Original Post

The Digital Footprint Score(tm) is a new multi-metric index that helps brand marketers assess their digital marketing activities and compare it in apples-to-apples fashion to other brands in similar categories.

It takes parameters from the following 4 key areas: 1) site, 2) search, 3) social, and 4) mobile. It can be used to inform digital strategy and digital marketing tactics — those tactics will impact these parameters and improve the brand’s digital footprint score.

It is deliberately focused on measurable actions created by users NOT the size of the audience to which the ad was delivered, as in the case of the following 2 old metrics.

Source: http://en.wikipedia.org/wiki/Gross_Rating_Point

Gross Rating Point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is the product of the percentage of the target audience reached by an advertisement, times the frequency they see it in a given campaign. For example, a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 (GRP = 5 x 50% –) i.e., GRPs = frequency x % reach. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You can also calculate GRP by dividing your gross Impressions by the population base and multiplying the answer by 100. GRPs are also used by broadcasters to sell their advertising space to potential customers.

A related metric is TRP, or Target Rating Point, a measure of the purchased targeted rating points representing an estimate of the component of the targeted audience being reached by an advertisement.

DFS score (digital footprint score)

Digital Footprint Score Trademark

See also – online reputation management

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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