year-end

drag2share: Social Media Demographics: The Surprising Identity Of Each Major Social Network

source: http://feedproxy.google.com/~r/businessinsider/~3/EM4i6JLlHt4/a-primer-on-social-media-demographics-2013-9

BII social income bracketEach social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.

We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.

In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.

Access the Full Report By Signing Up For A Free Trial Today > > !

Here are some of our surprising findings:

  • Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.
  • Instagram: Sixty-eight percent of Instagram’s users are women.
  • Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
  • LinkedIn is international and skews toward male users.
  • Google+ is the most male-oriented of the major social networks. It’s 70% male.
  • Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
  • Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.


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Monday, September 23rd, 2013 news No Comments

drag2share: CHART OF THE DAY: Phablet Shipments Are Exploding Across Asia, As Tablet Sales Stagnate

source: http://feedproxy.google.com/~r/businessinsider/~3/PsuQLpqOOOg/chart-phablet-shipments-are-exploding-in-asia-2013-9

Phablets have experienced phenomenal growth in shipments across the Asia-Pacific region.

Shipments increased by an average of 88 percent quarter-on-quarter between year-end 2011 and June 30 of this year, according to IDC.

Much of the growth can be attributed to emerging markets like China and India where there is now high consumer demand for phablets, devices that straddle the line between tablet and mobile phone.

It may be a sign of the phablet’s cannibalization of the tablet market (much as tablets took the air out of the PC market.)

Low-cost phablet alternatives have also removed price barriers to device adoption.

In fact, the rise of low-cost phablets has ended Samsung’s dominance of this market. Samsung, maker of premium phablets like the Samsung Note, was responsible for 90 percent of phablet shipments in the fourth quarter of 2011, but the company’s share had shrunk to less than 50 percent by the second quarter of this year, according to IDC.

On average, low-cost phablets are priced at around $220, compared to $560 for Samsung devices.

IDC’s data excludes Japan but covers the entire Asia-Pacific region, including Australia, Korea, Malaysia, New Zealand, China and India. The research firm defines phablets as having a screen size of five to just under seven inches.

IDC groups phablets with tablets and laptop PCs into a market for “portable devices,” and in fact phablets are the only device category in the group that’s experiencing growth. Over the first half of this year, tablet shipments have decreased quarter-on-quarter, and laptop growth has been flat.

chart of the day phablets


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Wednesday, September 11th, 2013 news No Comments

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


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Thursday, July 11th, 2013 news No Comments

Mobile Is Starting To Drive Global Internet Penetration

Source: https://intelligence.businessinsider.com/welcome

The PC has long been associated with bringing the Internet to new audiences, but that perception is changing. These days, the world’s unconnected billions are being introduced to the Web on their mobile screens.

According to the International Telecommunications Union, there were 1.6 billion mobile Internet users at year-end 2012, up from 1.2 billion a year prior.

The mobile Internet is scaling incredibly fast. It took the desktop-based Web 18 years to reach 1.6 billion users.

The ITU forecasts there will be 2.1 billion mobile Internet users in 2013, or 71% of the total global Internet population.

Since mobile phones are one of the most widely deployed technologies in history, it makes sense that mobile will start driving global Internet penetration, which currently stands at 36%.

In some countries this is already happening. In China, for example, there are now more mobile Internet than broadband users.

As Google CEO Larry Page argued on the Charlie Rose Show, mobile phones connected to the Internet are going to be “most people’s first computer.”

Click here to download chart and data in Excel.

Mobile Internet Users

Here’s a look at total Internet penetration:

Global Internet Penetration

 

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Friday, July 5th, 2013 news No Comments

Global Mobile Phone Penetration Nears 100 Percent

Source: https://intelligence.businessinsider.com/welcome

Few technologies in the world have created as immediate and widespread an impact as cell phones. Hand-held phones have completely changed how the world communicates in the span of a decade or so.

We are only a few years from there being a mobile phone subscription for every human being on earth.

According to the International Telecommunications Union, there were 6.4 billion mobile phone subscriptions at the end of 2012, translating to 91% penetration globally. That’s up from a mere 662 million subscriptions a decade ago.

(The world has some 7 billion human inhabitants.)

Of course, mobile subscriptions are not spread evenly between the developed and developing world, and there are many people in the developing world without mobile phone service. Penetration was 124% in the developed world, as a significant number of users have more than one phone. Nonetheless, penetration was still 84% in the developing world.

The ITU forecasts that penetration will take another jump this year. It expects there to be 6.8 billion mobile subscriptions at year-end 2013, good for 96% penetration. It forecasts penetration in the developing world will grow to 89% this year.

Elsewhere, the ITU forecasts there will be 2.1 billion mobile broadband subscriptions (i.e., smartphones) by the end of 2013, suggesting global smartphone penetration of 30%.

Click here to download chart and data in Excel.

global phones

 

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Wednesday, July 3rd, 2013 news No Comments

Mobile to Drive One-Third Paid Search Clicks by End 2013

source: http://feedproxy.google.com/~r/businessinsider/~3/gqk72Bz0Xnw/facebook-to-create-mobile-experiences-22013-2

Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.

State of Mobile Search Advertising

Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.

mobile click through rates

Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.

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Wednesday, February 13th, 2013 news No Comments

Mobile Accounts for 7 Percent Of The U.S. Digital Ad Market

Source: http://feedproxy.google.com/~r/businessinsider/~3/D4Haim_wFHI/chart-mobile-accounts-for-7-percent-of-the-us-digital-ad-market-2012-10

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.   

Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.     

IAB screen shot

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Monday, October 15th, 2012 Uncategorized No Comments

ComScore report finds drastic shift from web-based to mobile email among younger users in past year

Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/

ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds.

In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.

Continue reading ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.

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Sunday, February 12th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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