Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance.
This year, more than half of US adult internet users, or 102.5 million people, will redeem a digital coupon via any device for either online or offline shopping. New data indicates that there was a significant increase in the number of digital coupon users during the first half of 2013. Based on this, eMarketer has increased our forecast for the US digital coupon audience beginning this year. We expect the number of people who redeem digital coupons to increase 11.0% this year, up from our previous estimate of 4.6%. New mobile coupon users will be the primary growth driver in the US digital coupon audience.
Mobile has played a significant part in digital couponing in 2013—more than 28% of people who own a mobile device redeemed a coupon this year. Nearly 70% of mobile coupon users will access coupons via smartphone. eMarketer has revised our projections for the number of US adult smartphone coupon users upward from our previous forecast to reflect the increase in digital coupon redemption during H1 2013. We expect one one-third of all smartphone users ages 18 and older, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year.The US adult smartphone coupon user base is up 40.9% this year, following 60.6% growth in 2012. New smartphone users, as well as the growing popularity of new mobile apps, local deals, and the integration of couponing into social networks will he! lp fuel increases.
Water, water everywhere — just not in plastic bottles, says a town in the US state of Massachusetts.
A law passed by the town of Concord went into effect with the New Year, making single-serving bottles of water illegal.
The ban is intended to encourage use of tap water and curb the worldwide problem of plastic pollution.
It only applies to “non-sparkling, unflavored drinking water.” Coke or other soft drinks are exempt.
Jean Hill, an 84-year-old activist, thought up the ban, arguing that bottles fill garbage dumps, while consumers are lured into drinking water they could obtain for a tiny fraction of the cost at their own sink.
“The bottled water companies are draining our aquifers and selling it back to us. I’m going to work until I drop on this,” Hill told The New York Times in 2010.
First time offenders get a warning. Anyone caught selling the banned bottles a second time will be fined $25, and $50 thereafter.
Copyright (2013) AFP. All rights reserved.
It’s no secret that emerging markets are producing an increasing number of millionaires each year.
The Financialist, Credit Suisse’s digital magazine about business and economies, recently released a Global Wealth Report which looked at personal wealth around the globe. The report found that in the next five years more and more millionaires will come from countries in the developing world, such as Brazil and China.
By 2017, China, which currently has 964,000 millionaires, will have 1,901,000 millionaires—a growth of 97 percent, according to The Financialist. And Brazil, which currently has 227,000 millionaires, will have 497,000 millionaires by 2017—a growth of 119 percent. Russia and Malaysia will also see their numbers of millionaires grow over the next five years with a growth of 109 percent and 108 percent respectively.
See the full infographic below.
2012 has been quite the year for technology and its advertising.
As usual, Unruly Media created a list of the most-shared tech ads in social media of the year.
You may be surprised to find that Samsung made the list, while Apple wasn’t included at all.
Google wins for having the most spots on the list, with some of their April Fool’s ads being featured.
10. Google: Gmail Tap — 170,043 shares
Facebook shares: 137,232
Twitter shares: 32,532
Percent of shares in English: 83
Ad Agency: In-house
Google released this April Fool’s Day ad introducing a fake new keyboard that uses Morse code. It even features LL Cool J, referred to by his real name, as the product lead.
9. Google: Valentine’s Day Doodle — 197,073 shares
Facebook shares: 97,534
Twitter shares: 99,183
Percent of shares in English: 62
Ad agency: Saatchi & Saatchi
Google outdid itself this year with its doodle for Valentine’s day. The minute-long cartoon is a cute depiction of a boy trying his hardest to impress a girl he likes.
8. Microsoft: Surface — 316,777 shares
Twitter shares: 21,063
Pecent of shares in English: 66
Ad agency: In-house
Microsoft was praised for being more innovative with its ads this year, but unfortunately increased creativity has not (yet) led to a significant increase in sales.
The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com.
Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.
NPD research published some horrible news for Microsoft yesterday.
- Despite releasing an entirely new operating system on October 22 of this year, Windows PC sales shrank 21% between 10/21 and 11/17 versus the same period last year.
- Windows 8 tablet sales during that period were “almost nonesistent” – just 1% of all Windows 8 sales.
“It hasn’t made the market any worse, but it hasn’t stimulated things either,” Stephen Baker, an analyst at NPD, told the New York Times. “It hasn’t provided the impetus to sales everybody hoped for.”
Yesterday, we reported other bad news:
- Asus CFO David Chang’s comments that “demand for Windows 8 is not that good right now.”
- Microsoft cut its order of Surface tablets for the year to two million units, down from four million.
This is a very scary time for Microsoft.
As the world’s largest online retailer, it’s no surprise that its biggest fulfillment center in Phoenix, Arizona is the size of 28 football fields.
That’s because it’s their goal to have everything anyone wants at anytime.
Amazon has 80 fulfillment centers in the world to handle all of its orders.
Even though Amazon already has massive operations, it’s still planning to open at least two new fulfillment centers in California over the next year or so.
And with the holiday shopping season in full force, Amazon hired an additional 50,000 employees to help with the expected demand.
Thanks to Imgur user SippingTea’s incredible photos, we have a sense of that this incredible scale actually looks like.
Stacks of shelves line the warehouse
Employees need carts to navigate through the massive amounts of inventory
Hundreds of boxes full of products cover the floor
Typically, when we think of hacks, our minds conjure images of compromised security systems, personal computers or server farms, but printers? According to Neil Smith, a researcher from the US Computer Emergency Readiness Team, unauthorized access to those devices could be a very real threat — if you happen to own a Samsung model. Discovered and submitted to the agency this past Monday, the exploit unearthed by Smith takes advantage of an “SNMP backdoor” : an internet protocol that allows for remote network administrative control without authentication. The vulnerability — which would give hackers access to data sent to the printer, as well as control over it (think: ceaseless printing!) — affects most units released before November of this year. For its part, Samsung’s promised a patch will be forthcoming. But, in the meantime, if you want to avoid exposing any personal data or the possibility of a seemingly possessed printer, it’s best you steer clear of rogue WiFi connections.
Smartphones and tablets continue to drive an increasing share of e-commerce traffic.
According to Monetate, mobile accounted for 18 percent of e-commerce traffic in the third quarter, up from 8 percent a year prior.
Smartphones drove a larger share of traffic than tablets, which reflects their increased penetration and perhaps the popularity of “showrooming,” when consumers use their smartphone in-store to compare prices.
Retailers, both online and brick-and-mortar, have to heed consumers’ changing shopping habits. According to IBM, mobile accounted for 16 percent of Black Friday online sales this year, up from 9.8 percent a year ago.
(For more information on mobile commerce, and how brands can win, read our special report.)
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- drag2share: Android's Mobile Devices Control 60% Of The Global Computing Platform Market
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Apple vs Microsoft vs Sony [Graphs]
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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