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The Truth About Marissa Mayer’s Surprise Deal With Google (GOOG, YHOO, MSFT)
Source: http://www.businessinsider.com/the-truth-about-marissa-mayers-surprise-deal-with-google-2013-2
A couple weeks ago, Marissa Mayer surprised a lot of people in the industry when the company she runs now, Yahoo, announced plans to outsource some of its ad sales to the company that made her famous and she quit in July, Google.
In a note on its corporate blog, Yahoo said it had signed “a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”
The news was surprising for a couple reasons.
- When Mayer quit Google in July for the job at Yahoo, she didn’t do it in the friendliest way.
Yahoo YHOO is Dependent on PC-based Web
Check out this chart from Goldman Sachs (which we hear is working with Yahoo on strategy):
Another reason why Yahoo needs mobile help is that it depends on traffic to its Webpages from home PCs, and those are being replaced by tablets.
Marissa Mayer’s Yahoo Copies Instagram With New Flickr App (YHOO)
Source: http://www.businessinsider.com/marissa-mayer-copies-instagram-with-new-flickr-app-2012-12
Yahoo just totally revamped its Flickr app for iOS with Instagram-like filters.
Yahoo hadn’t updated the app since last year, so new Flickr fits in quite nicely with Yahoo CEO Marissa Mayer’s commitment to a mobile-first strategy.
The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com.
Unlike Instagram, Flickr provides support for Twitter, in addition to Facebook, Tumblr, and email.
Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.
SEE ALSO: Why In The World Should Instagram Allow Twitter To Scrape Its Photos?
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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