yhoo

The Truth About Marissa Mayer’s Surprise Deal With Google (GOOG, YHOO, MSFT)

Source: http://www.businessinsider.com/the-truth-about-marissa-mayers-surprise-deal-with-google-2013-2

Google Marissa Mayer

A couple weeks ago, Marissa Mayer surprised a lot of people in the industry when the company she runs now, Yahoo, announced plans to outsource some of its ad sales to the company that made her famous and she quit in July, Google.

In a note on its corporate blog, Yahoo said it had signed “a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”

The news was surprising for a couple reasons.

Yahoo YHOO is Dependent on PC-based Web

And that is rapidly being replaced or displaced by mobile.Source: http://www.businessinsider.com/a-source-met-with-marissa-mayers-acquisitions-team-and-this-is-what-they-said-they-want-to-buy-2013-1

 

Check out this chart from Goldman Sachs (which we hear is working with Yahoo on strategy):

Y ahoo Mobile

Another reason why Yahoo needs mobile help is that it depends on traffic to its Webpages from home PCs, and those are being replaced by tablets.

Death Of The PC

 

 

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Friday, January 18th, 2013 news No Comments

Marissa Mayer’s Yahoo Copies Instagram With New Flickr App (YHOO)

Source: http://www.businessinsider.com/marissa-mayer-copies-instagram-with-new-flickr-app-2012-12

flickr ios app

Yahoo just totally revamped its Flickr app for iOS with Instagram-like filters. 

Yahoo hadn’t updated the app since last year, so new Flickr fits in quite nicely with Yahoo CEO Marissa Mayer’s commitment to a mobile-first strategy.

The new app features a simpler sign-up process, 16 camera filters and full groups capabilities, which used to only be available on Flickr.com. 

Unlike Instagram, Flickr provides support for Twitter, in addition to Facebook, Tumblr, and email. 

Earlier this week, Instagram pulled the plug on Twitter, making it no longer possible to view Instagram photos in your Twitter stream.

SEE ALSO: Why In The World Should Instagram Allow Twitter To Scrape Its Photos?

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mf Marissa Mayers Yahoo Copies Instagram With New Flickr App (YHOO)