younger ones

Canada’s Web Users Grin and Bear Loss of Online Privacy – eMarketer

source: http://www.emarketer.com/Article/Canadas-Web-Users-Grin-Bear-Loss-of-Online-Privacy/1010233

They’re not so willing when it comes to giving up privacy to retailers

Most internet users in Canada assume conducting virtually any activity online—from participating on social media to sending an email to making a purchase—will result in a loss of privacy. But it doesn’t deter them from their digital habits.

In the aftermath of public revelations that the US National Security Agency has been monitoring normal online activities for many US residents, the Canadian Internet Registration Authority (CIRA) commissioned Ipsos Reid to query web users in Canada about their assumptions about privacy online. And the July 2013 survey found a strong tendency among respondents to assume little such privacy existed.

Women were more likely than men to agree that they lost their privacy when they went online, as were older internet users compared to younger ones. And respondents in Quebec were significantly less likely than those in any other province to believe they lost their privacy when they went online.

Overall, 55% of internet users reported being OK with that tradeoff—and the percentages were higher among those who were heavy users of social media, as well as among those who generally agreed that government monitoring of email was generally acceptable. But that doesn’t mean they were equally happy to lose their privacy to advertisers or merchants. While 59% of respondents thought it was acceptable to trade privacy for security, just 20% said they would exchange privacy for retail purposes.

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Friday, September 20th, 2013 news No Comments

UK Consumers Turn to Social Media for Their Online Search Needs – eMarketer

source: http://www.emarketer.com/Article/UK-Consumers-Turn-Social-Media-Their-Online-Search-Needs/1010174

Younger consumers more prone to look for content on social

Search continues to be a prime digital entry point for many UK consumers. As such, search continues to account for the largest proportion of digital ad spend in the country, according to eMarketer estimates. But there are signs of some shifting habits in terms of how UK web users find online content.

Research from video search techonology company blinkx finds that UK consumers, and particularly younger ones, are beginning to find a lot of their online content via social media. The May 2013 study showed that 43% of polled UK internet users between ages 18 and 24 chose social media to find content online over search.

As an indicator of the move away from search as the default for information discovery, eMarketer forecasts that search’s share of total digital ad spend will decline slightly from 2014 onward. Display is set to be the beneficiary, with video growing its share of that total throughout the forecast period.

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Thursday, August 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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