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United Airlines Doesn’t Give a Damn What You Lost on Their Planes [Airplanes]

Source: http://gizmodo.com/5835946/united-airlines-doesnt-give-a-damn-what-you-lost-on-their-planes

United Airlines Doesn't Give a Damn What You Lost on Their PlanesSteve Silberman suffered through a flight from Hell. Not only did United attendants ask him to switch seats when the woman next to him irrationally demanded so, but after forgetting his Kindle on the plane, the attendants refused to grab it.

As the story goes, moments after stepping of the plane, Silberman realized he had forgotten his Kindle, yet nobody could go and get it for him because of “policy.”

Then I remembered that my precious Kindle and the documents on it were still in the pocket of my old seat on the plane. I turned back to the gate and asked an agent if I could quickly reboard the plane to fetch it. That would be impossible, I was told. I was instructed to call United’s lost-and-found number to retrieve my Kindle.

Silberman was greeted by an automated phone service and never heard back from United. When he called to deactivate the account on his Kindle, he dishearteningly learned that someone had already done so, meaning that it wasn’t sitting in a lost and found bin somewhere.

And like he says, it’s only a $200 device, but it’s a device that was a Christmas gift from his wife. A gift with meaning and a story behind it. That’s a bummer. [NeuroTribes]


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Tuesday, August 30th, 2011 news No Comments

Google Search Results Could Soon be Determined by +1 Button [Google]

Source: http://gizmodo.com/5835623/google-search-results-could-soon-be-determined-by-%252B1-button

Google Search Results Could Soon be Determined by +1 ButtonGoogle told Wired that it’s researching plans to use the +1 button as a crowdsourcing tool to adjust search results and battle web spam.

Google recently expanded the powers of the +1 button to include their new Google+ social networking service. Click on +1 button on a site, or in search results, and you’re Google+ +1 feed is updated with the site. It’s similar to Facebook’s Like button.

Of course, if you remember Digg in its heyday, you’ll know how quickly this sort of system can be “gamed” to push articles to the top of search results above more relevant content. Google reiterated to Wired that “There are more than 200 signals that we use to determine the rank of a website, and last year we made more than 500 improvements to the algorithm.”

Still that leaves Google in an odd situation. They want to capitalize on the +1 button to promote their new social networking service and fix search results, but they have to make sure they don’t piss off the justice Department with what could be construed as Google using its search engine to squash rival Facebook. Plus, the whole system could backfire on them and instead of fixing search spam, it could make it worse. [Wired]


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Tuesday, August 30th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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