youtube video
That AT&T Video Of A High School Football Player Doing A Flip Over An Opponent Is FAKE
Source: http://www.businessinsider.com/att-video-of-high-school-football-flip-is-fake-2012-11
AT&T is currently airing a great commercial featuring what appears to be amateur video of a high school football player dodging a tackle by performing a head-over-heels flip, before landing on his feet to make a touchdown.
But the flip was faked.
The ad is based on a YouTube video titled “High school scrimmage flip (hello!)” that has been seen by nearly 800,000 people. Here it is:
The ad, made by BBDO Atlanta, purports to tell the tale of what happened to the nameless player after that video went viral, and he is introduced to a college talent scout. Here’s the ad:
But AgencySpy recently called out the original video as fake, simply because it was made into an ad by BBDO. The video was published on YouTube on October 2; AT&T’s version appeared on October 27.
Business Insider can confirm, however, that the backflip was staged, and not a real video caught by a fan at a local game.
The account holder of the original video is “S.Mc.” Yahoo! Sports figured out that the account belongs to someone called Stephen McMennamy. That’s because there is a Google+ account for “S.Mc.” which lists a “Stephen McMennamy” as the holder of the YouTube account that uploaded the video.
Neither account has any more information than that.
But over on LinkedIn, it turns out that Stephen McMennamy is the creative director for BBDO Atlanta.
What are the odds that McMennamy was the one who owned the original rights to this stunning piece of high school sports video before it was made into an ad by AT&T?
We contacted a BBDO spokesperson and he confessed that the video was in fact staged for AT&T.
It’s a cute ad. And seeding a fake “amateur” video on YouTube for more than a month before airing the ad that pays homage to it was strategic genius. But it ain’t real.
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How To Block Ads On YouTube And 6 Other Cool Tricks (GOOG)
Source: http://www.businessinsider.com/best-youtube-plugins-2012-8
We love YouTube, but there’s a lot we’d change about it, too.
The ads are a little too obtrusive for us, we’d love to set a default video quality, and the famously obnoxious comments are often better left out completely.
Thankfully there are browser plugins that make it a snap to change the way you interact with the definitive video-sharing site for the better.
Stop YouTube videos from autoplaying
If you’d rather manually start YouTube videos yourself, a plugin called Flashblock can do the trick. It will keep all Flash videos from playing until you click on it.
It’s a little complicated though — it does this for all Flash video, no matter what site it appears on.
Still undeterred? Get it here >
YouTube High Definition
YouTube High Definition is a plugin that automatically plays videos at the highest possible quality. You don’t have to toggle the quality from the control panel on each YouTube video you watch.
Get it here >
Use AdBlock Plus to get rid of YouTube comments in Firefox
Adblock Plus is already one of the best plugins for killing ads on the web. But it has anot! her grea t application as well — crushing those vitriolic YouTube comments into dust.
Lifehacker offers the following instructions on how to make it work:
On Adblock Plus…just head to YouTube, click on the Adblock icon in your navigation bar, and hit “Easy Create Filter”. Then, just click on one of the comments and it should highlight all of them. After hitting “Add”, you should be free of YouTube comments forever.
Get it here >
See the rest of the story at Business Insider
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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