youtube videos

Seven Ways Musicians Make Money From YouTube – Music

You'd think because "The Internet" equals "music piracy," your favorite pop stars would never make any money from those millions and millions of clicks on their YouTube videos. But YouTube is fast becoming a place — certainly more so than MTV (which rarely paid artists a cent ) — where fans can…

http://m.rollingstone.com/music/news/seven-ways-musicians-make-money-off-youtube-20130919/

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Friday, September 20th, 2013 digital No Comments

Shelf Life and Half Life of YouTube videos vs Facebook posts

Pixability-Interbrand-100-YouTubeVideo-Shelf-Life-Aug2013Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], during its first year on YouTube, the average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.

Specifically, 40% of the average video’s first-year views came in the initial three weeks post-publishing, while 30% came in the 4-12 week period, and another 30% in the 12-52 week timeframe.

By comparison, Facebook posts get half their reach within 30 minutes of being published, and by the time 90 minutes have past, the average brand post is reaching less than 2% of its total audience. (Granted, that might change somewhat with Facebook’s recent newsfeed changes that will occasionally bump up old content.)

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Wednesday, August 14th, 2013 news No Comments

Why Lady Gaga Just Lost 156 Million YouTube Views

Source: http://www.businessinsider.com/lady-gaga-loses-156-million-youtube-views-2013-1

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When YouTubeslashed views on its site back in December, celebrities paid the price.

Since then Lady Gaga is down 156 million views on YouTube.

Beyoncé and Chris Brown are also among a number of celebrities who lost views on their channels.

A month ago, the streaming site purged video views on both Universal and Sony channels by two billion.

The views weren’t fake, rather, Billboard confirmed that YouTube removed the views as part of a site clean up.

While around 1.5 million of the views were deleted through a de-spamming which accounts for videos on auto-play and pop-ups, most of the lost views came from videos that were no longer active on celebrity channels after they transitioned to a new home on VEVO.

Since YouTube and VEVO are partner sites the old YouTube videos were no longer being used by the artists on their site.

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Tuesday, January 29th, 2013 news No Comments

in annoyance for mobile devices

Source: http://www.engadget.com/2012/08/22/youtube-announces-in-stream-ads-for-mobile/

YouTube heralds arrival of instream ads, builtin annoyance for mobile devices

If you’ve made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site’s pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you’ve become accustomed to on the desktop, you’ll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you’ll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination — or, at least helping them buy some lunch.

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YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices originally appeared on Engadget on Wed, 22 Aug 2012 19:39:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 22nd, 2012 news No Comments

How To Block Ads On YouTube And 6 Other Cool Tricks (GOOG)

Source: http://www.businessinsider.com/best-youtube-plugins-2012-8

A college girl sings about YouTube editing

We love YouTube, but there’s a lot we’d change about it, too.

The ads are a little too obtrusive for us, we’d love to set a default video quality, and the famously obnoxious comments are often better left out completely.

Thankfully there are browser plugins that make it a snap to change the way you interact with the definitive video-sharing site for the better.

Stop YouTube videos from autoplaying

If you’d rather manually start YouTube videos yourself, a plugin called Flashblock can do the trick. It will keep all Flash videos from playing until you click on it.

It’s a little complicated though — it does this for all Flash video, no matter what site it appears on.

Still undeterred? Get it here >

YouTube High Definition

YouTube High Definition is a plugin that automatically plays videos at the highest possible quality. You don’t have to toggle the quality from the control panel on each YouTube video you watch.

Get it here >

Use AdBlock Plus to get rid of YouTube comments in Firefox

Adblock Plus is already one of the best plugins for killing ads on the web. But it has anot! her grea t application as well — crushing those vitriolic YouTube comments into dust.

Lifehacker offers the following instructions on how to make it work:

On Adblock Plus…just head to YouTube, click on the Adblock icon in your navigation bar, and hit “Easy Create Filter”. Then, just click on one of the comments and it should highlight all of them. After hitting “Add”, you should be free of YouTube comments forever.

Get it here >

See the rest of the story at Business Insider

Please follow SAI: Tools on Twitter and Facebook.

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Wednesday, August 22nd, 2012 news No Comments

It Would Cost 37 Billion Dollars a Year To Screen YouTube Videos

Source: http://gizmodo.com/5914188/it-would-cost-37-billion-per-year-to-pre+screen-youtube-videos

It Would Cost $37 Billion Per Year to Pre-Screen YouTube VideosLast week, we reported that a staggering 72 hours of video are uploaded to YouTube every minute. Now, engineer Craig Mansfield has worked out how much it would cost per year to pre-screen all that video for copyright infringements—and the answer is close to that of Google’s annual revenue.

Mansfield calculated that a team of 199,584 judges—or equally qualified individuals—would be required to watch and rule over the video, which in turn would cost $36,829,468,840. For comparison, Google’s revenue for 2011 was $37,905,000,000.

Even if it were possible to find a cheaper labor source, the costs would still be astronomical. If you’re interested, you can read his working in detail. [Craig Mansfield via TechDirt]

Image by Rego – d4u.hu under Creative Commons license

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Wednesday, May 30th, 2012 digital No Comments

How people use Facebook vs LinkedIn – which do you think is for work vs play

People use Facebook on the weekends

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People use LinkedIn on the weekdays


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Thursday, August 11th, 2011 news No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5

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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

chart of the day, youtube video lifecycle, may 2010

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Friday, May 28th, 2010 news No Comments

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Related: The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

It was originally discovered and reported that while the jkwedding dance video was real, the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations poeple.

Chris Brown and Sony PR made an unconventional, but really really good, decision to promote a home video on YouTube to drive massive increase in sales and also polish Chris Brown’s tarnished image in the process.

See ReadWriteWeb’s initial article — http://bit.ly/KA3HI

The video of JKWeddingDance was funny and it used Chris Brown’s “Forever” song. Instead of suing them and issuing a take-down order, Sony’s PR department promoted it instead and added an overlay ad to purchase the single from Amazon MP3 or iTunes.


jkwedding-video-ad-overlay-itunes

http://www.youtube.com/watch?v=4-94JhLEiN0

jkwedding-video-ad-overlay-amazon

This case reads like a how-to guide to create a successful viral video that drives sales.  They (Chris Brown) did everything right.

By promoting the video (instead of suing to get it taken down), they got the video past the first tipping point of  X thousand views, after which the video remained on the front page of YouTube which gets about 30 million unique users in a day.  Most people don’t look through the ocean of videos on YouTube. Instead, they start with the ones listed on the front page as “most popular, top favorited, or most viewed.”

Then real people continued to amplify the snowball effect — social amplification — and passed along to their friends. This added a viral halo on top of the original promoted views. The viral halo is low to no cost to the advertiser so any profits derived from it is pure viral profit.

For a step-by-step guide to creating a viral video, see

http://go-digital.net/blog/2009/08/how-to-make-a-viral-video-a-5-step-guide

Viral hits can be manufactured. A group which has done this successfully and reproducibly is ImprovEverywhere (see their YouTube channel below). They have MANY YouTube videos which have hundreds of thousands of views, and their latest hit — No Pants Subway Ride – achieved 8 million views in 3 months.

http://www.youtube.com/user/ImprovEverywhere

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Sunday, August 2nd, 2009 digital 4 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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