YouTube
Google Hangouts On Air updated with live broadcast rewinding and instant YouTube uploads
Source: http://www.engadget.com/2013/05/08/google-hangouts-on-air-update/
Did helping granny set up that Netflix account cause you to be late to your friend’s big On Air Hangout? What would’ve been a calamity last week is but a minor hitch now. Earlier today, Google updated its live video streaming service with a new set of “highly requested” features. In addition to restarting a broadcast at will, recordings are now available on YouTube immediately after an On Air Hangout ends. As for you hams, video quality has been improved for mobile devices, so you’ll look your absolute best no matter which screen your adoring public is watching you from. As a caveat, Google notes that you may experience some delays when setting up a broadcast, but it feels like a small price to pay given the upsides
YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
Source: http://www.businessinsider.com/youtube-offers-millions-in-ad-discounts-2013-4
The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports.
Ads on YouTube, those sponsored clips that play before you get to watch most videos, have typically posed huge up-front costs to advertisers vying for the space.
While advertisers used to spend eight-figures on Original Channel advertising packages for specific genres — Ad Age notes that one music package for space before high-profile music videos sold for $62 million — they now only have to shell out a fraction of the price.
“Last year we were rigid,” YouTube sales chief Lucas Watson said. ”We got a few big advertisers with huge checks.” Now, he says, YouTube is breaking ad packages down into “more manageable chunks.”
This will open the ad medium to a wider variety of advertisers. Companies that have previously advertised only on TV might soon expand to YouTube
PSYs New Video is DETESTABLE and its views are FAKE
You can buy 1,000 YouTube views for $5 — see below.
YouTube counts more than a billion unique users each month
Source: http://www.engadget.com/2013/03/20/youtube-counts-more-than-a-billion-unique-users-each-month/
What’s ten times more popular than the Super Bowl? YouTube, apparently. According to the YouTube blog, more than a billion folks visit the streaming site every month — and not just views, but unique users. The announcement didn’t touch on specifics, but it did provide some fun numbers to put the terrifyingly huge total into context, noting that it would take ten Super Bowl audiences to match its monthly viewership. Almost half of all internet users visit YouTube each month, the team writes, and the numbers would peg the site as the third largest country in the world if traffic numbers could be given statehood. Suddenly, PSY’s billion view milestone makes a bit more sense.
Yahoo Is In Talks To Buy A Big Stake In Video Site Dailymotion (YHOO)
Source: http://www.businessinsider.com/yahoo-is-in-talks-to-buy-a-big-stake-in-video-site-dailymotion-2013-3
Yahoo CEO Marissa Mayer could be on the cusp of her first big acquisition-like move.
The Wall Street Journal reports Yahoo is in talks to buy 75 percent of Dailymotion, a YouTube-esque video service that’s popular in Europe.
Dailymotion is owned by a French Telecom. It’s sort of a mess of different videos. Some are user generated, some are professional.
Yahoo would buy the stake at $300 million valuation with an option to buy the remaining 25 percent later, says the Journal.
Yahoo’s HR leader Jackie Rees told employees recently Yahoo was working on two large acquisitions. A lot of names have been floated around since then.
We’re not sure how Dailymotion fits Mayer’s vision for Yahoo. It’s never struck us as a great technology or media property. And, it’s not a big mobile property as far as we can tell.
However, the Journal says it had 116 million unique visitors in January, making it the twelfth biggest site in the world. It’s also popular outside of the U.S., which could be valuable to Yahoo since it’s largely a U.S. based business.
Facebook Video: Native Uploads Get More Reach Than YouTube Links
While brands seem to prefer sharing links to their videos from YouTube to uploading them directly onto Facebook, they may want to rethink that inclination, according to new data from Socialbakers. The company analyzed video shared by brands between December 4, 2012 and March 3, 2013, finding that Facebook videos edged YouTube links in organic [...]
YouTube partners with vendors for paid translation service
Source: http://www.engadget.com/2013/02/21/youtube-partners-with-vendors-for-paid-translation-service/
Last year, Google began offering a “request translation” option for YouTube, letting you or others muddle your way through video caption creation. If you don’t want to leave it up to strangers or the vagaries of machine translation, Mountain View’s now offering paid, professional services through two outfits, Gengo and Translated.net, in 36 languages. Once you’ve created your video and added a caption track, you’ll be able to see an estimated price and create an order, after which your vendor of choice will send the translation directly to YouTube. Once approved, it’ll be live on the site, ensuring no misunderstandings of your latest opus.
Source: Creator’s blog
Top 100 brands see huge growth in Google+ and YouTube in 2012
Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012
In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.
But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).
In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.
Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.
As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.
Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?
Why Lady Gaga Just Lost 156 Million YouTube Views
Source: http://www.businessinsider.
When YouTubeslashed views on its site back in December, celebrities paid the price.
Since then Lady Gaga is down 156 million views on YouTube.
Beyoncé and Chris Brown are also among a number of celebrities who lost views on their channels.
A month ago, the streaming site purged video views on both Universal and Sony channels by two billion.
The views weren’t fake, rather, Billboard confirmed that YouTube removed the views as part of a site clean up.
While around 1.5 million of the views were deleted through a de-spamming which accounts for videos on auto-play and pop-ups, most of the lost views came from videos that were no longer active on celebrity channels after they transitioned to a new home on VEVO.
Since YouTube and VEVO are partner sites the old YouTube videos were no longer being used by the artists on their site.
YouTube launches Capture iOS app for smartphone shooting straight to the web (video)
Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/
You might want to file this under the “why didn’t we have this in 2010″ category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.
Filed under: Cellphones, Internet, Google
Source: YouTube, Goo gle Blog
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- drag2share: The Most Famous Brand Each State Has Produced
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Retailers Still Striving For A Single View Of The Customer Across Channels
- Global Spending on Entertainment and Media Shifting Away From Physical Content
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- June 2013 (59)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
