YouTube

drag2share: Brand Advertisers Still Dominate On YouTube, But Direct Response Ads Are Up

source: http://feedproxy.google.com/~r/businessinsider/~3/k2OkJfaGzvo/youtube-isnt-just-for-branding-anymore-direct-response-ads-are-up-2013-9

As YouTube’s advertiser base diversifies, so too are the objectives brands have for homepage ads placed on the popular video platform. 

Branding has dominated past advertising efforts on YouTube. It’s not very surprising when you consider the fact that media companies — such as movie studios and music labels — have long formed the bulk of YouTube’s advertiser base.  

However, YouTube’s ad clients are diversifying to include more consumer-packaged goods, direct-to-consumer, and financial services brands, which means YouTube has had to accommodate a broader spectrum of ad objectives. 

Download the chart and data in Excel

BII ad objectives youtube

Ads with a branding objective — such as promoting an upcoming TV show — declined from a 91% share of ad objectives on YouTube in the second quarter of 2012 to 71% in the second quarter of 2013, according to Macquarie, an investment bank. 

bii tv branding ad

Direct response ads — which are intended to drive sales or traffic to a brand’s website — accounted for just 6% of ad objectives last qu! arter, b ut some variable combination of direct response and branding accounted for 23% of objectives among YouTube advertisers. 

What does a blended direct response and branding campaign look like? We see Old Spice’s successful “Smell Like A Man, Man” campaign as a prime example. The campaign relied on YouTube’s oversized masthead ad unit to push users to a promotional video, and to garner more followers on Twitter. Old Spice sales reportedly increased 107% during the month the campaign ran, according to Nielsen. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , ,

Friday, September 20th, 2013 news No Comments

Google teams up with edX to create the YouTube for online education

Source: http://www.engadget.com/2013/09/11/google-edx-mooc-online-courses/

DNP Google teams up with edX to create opensource online course portal

Google’s big list of open source projects just grew by one — the company has introduced a new online learning platform called MOOC.org. Despite the name, it’s not a website about cows — MOOC stands for “massive open online courses,” and it’s a product of the marriage between Mountain View and edX, an educational website by MIT and Harvard. However, while edX only features free courses from affiliated universities, MOOC.org will accept material submitted by other institutions, governments, businesses and even individuals. In short, just about anyone can pitch in — edX’s president even revealed that they want the site to eventually become the “YouTube for MOOCs.” The companies have yet to reveal how they’ll screen submitted courses for quality and how contributors can earn money, but we’ll likely find out when the site launches in mid-2014. Self-motivated folks eager to learn will have to hang out around libraries, campuses and TED talks until then.

Tags: , , , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

drag2share: Google+ Is The Fourth Most-Used Smartphone App

source: http://feedproxy.google.com/~r/businessinsider/~3/pqjz4ZfvAOs/google-smartphone-app-popularity-2013-9

Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.

Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.

BII The app World small


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, September 5th, 2013 news No Comments

UK Moms Put in the Time on Social – eMarketer

source: http://www.emarketer.com/Article/UK-Moms-Put-Time-on-Social/1010184

Facebook and YouTube lead UK mom social sites

Moms are known for their affinity for social networks, and this holds true in the UK. A comScore study found that UK females ages 6 and older exceeded UK males in time spent on social in July 2013 by 2 hours. And women with children spent even more time on social networks, clocking 443.3 minutes that month, about 17 minutes more than the average UK female.

It’s also notable that men with children showed more interest in using social sites than males in general, even if they still trailed far behind moms.

comScore’s study only measured time spent on social at home and work locations, excluding mobile. Factoring mobile into the mix would drive these figures even higher, especially as an increasing percentage of social networking activity overall is conducted on the go.

Moms not only spend more time on social sites, they are more likely to have accounts across the social spectrum. A separate comScore study from March 2013, cited by BabyCentre, found that UK moms between 18 and 34 years old were more likely than the average UK internet user to participate in all the social platforms studied. About eight out of 10 UK moms used Facebook, and the same percentage accessed YouTube. That’s compared to 72% of the general UK population on Facebook, and 67% on YouTube.

Tags: , , , , , , , , , , , , ,

Wednesday, September 4th, 2013 news No Comments

Major US Digital Players Shift Revenues to Mobile – eMarketer

source: http://www.emarketer.com/Article/Major-US-Digital-Players-Shift-Revenues-Mobile/1010173

Nearly one-fifth of Google’s revenues will come from mobile search

Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices.

Search is the largest single format when it comes to mobile ad spending, and search giant Google is already garnering nearly one-fifth of its total US ad revenues from mobile search, eMarketer estimates. This year, 19.1% of Google’s ad revenues will come from mobile search, up from 12.3% last year and rising to nearly 31% by 2015.

While search drives much of Google’s mobile monetization, on the display side YouTube is a major reason more mobile dollars are going to Google. Google has moved display dollars to mobile at a similar pace as for search, though display makes up less of Google’s overall ad revenues. This year, eMarketer projects, 3.8% of Google’s net US ad revenues will come from mobile display, vs. 13.8% coming from desktop display ads. By 2015, the mix will be 9.4% mobile display and 16.6% desktop display, more than doubling mobile display’s share of total ad revenues while still growing display dollars on the desktop.

Tags: , , , , , , , ,

Thursday, August 29th, 2013 news No Comments

Just How Popular Is YouTube? – eMarketer

source: http://www.emarketer.com/Article/Just-How-Popular-YouTube/1009787

Facebook is the No. 2 online video property, but doesn’t hold a candle to YouTube’s dominance

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.

Perhaps most striking are the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform, and only 9% never did so.

To put YouTube’s popularity into perspective, AYTM also looked at the frequency of internet users watching videos on sites other than YouTube. Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

Although 16% watched on sites other than YouTube a few times per month, and 27% watched more than a few times per week, the amount of video consumed is likely dramatically lower than on Google properties. According to comScore data from December 2012, Google sites made up the vast majority of online vid! eo viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.

Tags: , , , , , , , , , , , , ,

Thursday, August 22nd, 2013 news No Comments

drag2share: A Company Is Profiting Off Of Phantom YouTube Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/J2M0NMogXnE/a-company-is-profiting-off-of-phantom-youtube-ads-2013-8

youtube

Ad Scam Company Profits On YouTube Ads That Should Not Exist (Forbes)
Web security firm Spider.io found that an advertising company, Sambreel, baits YouTube users with a plug-in to download video content. The plug-ins then ultimately become new ad slots on various YouTube pages. The new slots trickle down to small ad exchanges and are ultimately bought up by small companies like dating sites or weight-loss companies, with Sambreel being the sole beneficiary of the zombie ad slots.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , ,

Friday, August 16th, 2013 news No Comments

Google Chromecast review: can you make your dumb TV a smart one for just $35?

Source: http://www.engadget.com/2013/07/29/google-chromecast-review/

Google Chromecast review: can you make your dumb TV a smart one for just $35?

More Info

Despite the best efforts of Panasonic, Samsung, Sony, LG and others, most of the televisions in people’s homes these days are not of the smart variety. However, there are hundreds of millions of regular televisions packing HDMI ports, and Google’s new Chromecast device offers a way to put some brains into those dumb TVs by giving them access to web-based content. Having a Chromecast dongle connected to your TV means you can stream videos straight from a Google Play, Netflix or YouTube app, or mirror the content in any open tab in Google’s Chrome browser using a tab casting feature.

Sure, we’ve seen devices with almost identical functionality, like Plair, but Chromecast is backed by Google, whose relationships with content providers and developers mean that the Google Cast technology powering it will soon be popping up in even more apps. Not to mention, there’s the price. At $35, it’s almost a third of the cost of Plair and also Roku 3 and Apple TV, the current most popular devices that bring internet video to your TV. Even for such a paltry outlay, is it a worthy addition to your living room? And is it really “the easiest way to enjoy online video and music on your TV” as Google’s marketing would have us believe? Read on to find out.

Filed under: , , ,

Comments

Tags: , , , , , , , , , , , , , , , ,

Monday, July 29th, 2013 news No Comments

Google Search Satisfaction Lowest on Record Continues Decline

source: http://www.marketingcharts.com/wp/interactive/social-media-sites-search-engines-ranked-by-customer-satisfaction-35239/

ACSI-Customer-Sat-Portals-Search-Engines-2013-v-2012-July2013Overall, the major search engines fared better than the largest social media sites in customer satisfaction, per the ACSI report. But, the trend is moving in the wrong direction for each of the portals and search engines tracked

The bad news continues for Google – which saw declines in customer satisfaction ratings for Google+ and YouTube. Turning to its core business – search – Google experienced a 5-point drop to a score of 77, its lowest since the ACSI began tracking its ratings more than a decade ago.

On a more positive note for Google, it maintained its position as the highest-rated search engine or portal, as Bing also fell 5 points to a rating of 76, Yahoo slipped a couple of points to 76, MSN dropped 4 points to 74, and AOL declined by 3 points to 71. The aggregate of all others plummeted by 10 points, to 70.

The overall rating for portals and search engines – 76 – is the lowest since 2007. Customers were most frustrated by the quality of the ads and page loading speeds, per the study.

Tags: , , , , , , , , , , , , ,

Thursday, July 25th, 2013 news No Comments

Consumers Say Ads Interfere With Experience on Facebook More Than Other SocNets

source: http://www.marketingcharts.com/wp/interactive/consumers-say-ads-interfere-with-experience-on-facebook-more-than-other-socnets-35253/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ACSI-Consumer-Apathy-Ads-Social-Media-July2013Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results [download page] from the American Customer Satisfaction Index (ACSI). The study found 27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites such as LinkedIn (23%), YouTube (23%), Pinterest (15%), Google+ (15%) and Twitter (12%).

Tags: , , , , , , , ,

Thursday, July 25th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing