YouTube
These Were The 20 Most Popular Ads On YouTube In 2012
Source: http://www.businessinsider.com/youtubes-20-most-popular-ads-of-2012-2012-12
There are the ads you have to watch — and the ads you actually want to watch.
From Snoop Dogg/Lion rapping about Hot Pockets to a Nike Football spot that got 20 million-plus hits in less than seven months, YouTube compiled a list of 2012′s best-of-the-best: The 20 ads that people actually chose to see, sometimes over and over again.
According to its blog, “The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 200 million combined views, it’s proof that if you make it great, they will come.”
While some agencies showed its endless ability to make viewing gold — Wieden + Kennedy had seven ads on the list including the top spot and four Old Spice ads — there were other smaller shops that also cracked the viral code.
20. Old Spice’s “Vending Machine” ad was viewed 3,885,113 times.
Creative agency: Wieden+Kennedy
Media agency: Wieden+Kennedy
Uploaded 2/1/12
19. Old Spice’s “Bed” ad was viewed 4,245,346 times.
Creative agency: Wieden+Kennedy
Media agency: Wieden+Kennedy
Uploade! d 9/22/1 2
18. Fiat’s “House Arrest” ad starring Charlie Sheen was viewed 4,271,297 times.
Creative agency: Doner
Media agency: Universal McCann
Uploaded 3/1/12
See the rest of the story at Business Insider
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Source: Variety
A Day of NYC’s Public Transport, Visualized
Source: http://gizmodo.com/5963851/this-is-what-a-day-of-nycs-public-transport-looks-like
Gripe and moan about it all you like, but public transport is a fundamental part of keeping any big city running—and this data visualization shows just how complex New York City’s public transit setup is.
Put together by YouTube user STLTransit, the video is a visualization of a single day’s public transit, between 4:00am and 4:00am. It’s made possible by the open source General Transit Feed Specification data from the MTA. Personally, I love the way that the routes become obvious as the city wakes up. [YouTube via Verge]
YouTube Axing 60 Percent of Its Original Content Channels
Source: http://gizmodo.com/5959691/youtube-axing-60-percent-of-its-original-content-channels
Back in January, YouTube announced that it was launching around 160 channels of fresh, original content, that it would invest in to help it compete with traditional cable and network programming. Less than a year on, it’s axing over half of them.
YouTube injected $200 million into the project, which includes channels like The Onion and Jay-Z’s Life and Times. Seems the rewards haven’t been as forthcoming as they’d like: 60 percent are being axed, and YouTube will cream off 100 percent of incoming revenue from the ones that aren’t renewed.
As for what will and won’t make the cut, All Things D reports that it’s not revenue that’s the deciding factor, but watch time of the channels instead. [All Things D via Verge]
Image by Rego – d4u.hu under Creative Commons license
Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise
Source: http://www.engadget.com/2012/11/08/sandvine-netflix-29-percent-of-north-american-internet-traffic/
When we last checked in on one of Sandvine’s traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don’t register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses — the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There’s little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what’s to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.
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Filed under: Networking, Internet, HD
Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise originally appeared on Engadget on Thu, 08 Nov 2012 04:54:00 EDT. Please see our terms for use of feeds.
Google Has Planted A Siri Killer On The iPhone (GOOG)
Source: http://www.businessinsider.com/google-updates-its-iphone-search-app-2012-10
Google just released a new version of its search app for iPhones and iPads today.
Why offer an app when Google is baked into Apple’s Safari Web browser? Because search on mobile devices isn’t just about the Web—and it’s definitely not about typing out long search queries.
Apple recognized that when it bought Siri and integrated into the iPhone—and now Google wants to make sure it’s not left out.
Google’s refreshed app looks a lot like its built-in voice search app on Android phones, Google Now.
Users of the new Google search app are encourage to find what they’re looking for by speaking their query out loud. Overall, the voice recognition works well and provided accurate results, but most important of all, it’s quick.
Many iPhone users complain that Siri is slow.
Besides being able to answer basic questions like “What’s the weather,” Google users can also ask the app more advanced questions: Is my flight on time? Can you play a trailer of a new movie?
Of course, the answers are full of links to Google services like YouTube, and also look at users’ stored documents and calendar events.
The whole point is to keep users from wandering away from Google’s online universe.
The Google Search app is free and available for iPhone, iPod touch, and iPad.
Here’s a video of the app in action:
Don’t Miss: Google Unveils A New Way To Compose In Gmail >
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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