Zynga

Is Zynga Doomed? (ZNGA)

Source: http://www.businessinsider.com/zynga-charts-2012-9

mark pincus

As Zynga’s stock tanks, executives are leaving left and right

Are they running because Zynga is screwed, or are they leaving for another reason?

We looked at app usage data to figure it out. 

Zynga’s daily players are at 50 million, down from 70 million just a few months ago.




Meanwhile, the stock has absolutely cratered.




Zynga has seen a lot of talent drain. Most of those leaving have at least one thing in common…



See the rest of the story at Business Insider

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Tuesday, September 11th, 2012 news No Comments

Private Facebook Data Powering Ads Outside Of Facebook

Source: http://techcrunch.com/2012/06/22/we-are-not-afraid/

Because investors sure are. Facebook’s share price jumped up 3.8% to $33.05 today on news that it’s now showing its ads on Zynga.com in a revenue sharing partnership. Most amazingly, neither the press nor users seem to be freaking out that their private, personal data is now being used to target them with ads outside of Facebook.

That means Mark Zuckerberg waited just long enough, proving he’s even smarter than he used to be.

Click here to read more >>

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Monday, June 25th, 2012 news No Comments

Zynga Is About To Lose Its Global Director Of Brand Advertising

Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 15th, 2012 Uncategorized No Comments

‘App Economy’ has created 500,000 jobs since 2007

Source: http://www.engadget.com/2012/02/08/study-app-economy-has-created-500-000-jobs-since-2007/

It’s no secret that the rise of smartphones, tablets and social networking has fostered an entirely new market for app developers, but a freshly released study has now attempted to quantify this impact, in terms of real jobs. According to TechNet, a bipartisan network of tech execs, the so-called “App Economy” has created an estimated 466,000 jobs since 2007, when the iPhone was first unveiled. The report specifies that this estimate includes all jobs at Facebook-focused companies like Zynga, as well as dev gigs at Amazon, AT&T and Electronic Arts, in addition to the obvious heavyweights, Apple and Google. As far as geography goes, California leads the way as the most app-friendly state, though New York City tops the list of metropolitan areas. It’s not an entirely bi-coastal affair, though, with some two-thirds of all app-related jobs located outside of California and New York. TechNet acknowledges that the App Economy “is only four years old and extremely fluid,” so it’s likely that these numbers will fluctuate in the years to come, though the organization says these numbers underscore a fundamental principle: “Innovation creates jobs, and in this case, lots of them.” Read the full report at the source link below.

Study: ‘App Economy’ has created 500,000 jobs since 2007 originally appeared on Engadge! t on Wed, 08 Feb 2012 08:32:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceTechNet (PDF)  | Email this | Comments

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Wednesday, February 8th, 2012 Uncategorized No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Facebook Will Have One Billion Users By September

Source: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1

Find out more out the future of disruptive technology and companies like Facebook, Google, Zynga, Disney, NBC and more at IGNITION West!

Facebook says it has 800 million active users. 

Building a chart based on previous user number announcements, iCrossings says Facebook will probably reach 1 billion users sometime in August 2012.

In the past, “active” has meant that these people log in once a month. What’s truly stunning is that Facebook says more than 50% of its users log in every day.

chart of the day, active facebook users, jan 12 2012

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Thursday, January 12th, 2012 news No Comments

Hopefully You’re Not A Short Term Investor In Tech IPOs (P, JIVE, DMD, GRPN, ZNGA, LNKD)

Source: http://www.businessinsider.com/chart-of-the-day-hopefully-youre-not-a-short-term-investor-in-tech-ipos-2011-12


From Demand Media to LinkedIn to Pandora to Groupon, and then Zynga and Jive, 2011 was the year private companies finally started breaking into the public markets.

It’s all set up for next year when Facebook finally IPOs. That should be one of the biggest, most interesting events of the year.

But before we jump into 2012’s IPO market, we’re taking a look at how investors treated this year’s IPOs. As you can see, buying into a tech IPO on the open market was a losing move. (Of course, buying into any stock and hoping to win the investing game is a losing move.)

Will these crappy short term stock performances affect the next wave of IPOs? We doubt it. Each company is different. And Facebook is the big one everyone has been excited about.

chart of the day, tech companies' value since ipo, dec 30 2011

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Friday, December 30th, 2011 news No Comments

Facebook Owns 95% Of Social Networking Time

Source: http://www.businessinsider.com/chart-of-the-day-facebook-owns-95-of-social-networking-time-2011-12


Facebook accounts for 95% of social networking time on the web in the U.S. according to an analysis of comScore data provided to us by web publisher Ben Elowitz of Wetpaint.

(We would think this holds for mobile, but it’s possible Twitter has more of a hold there than on the desktop.)

Elowitz’s takeaway from the data: “There’s now no question that ‘social’ means ‘Facebook.'” And if you want to be in front of consumers, you have to figure out a way to be in their Facebook news feed.

This is important for Facebook, since it just announced plans to insert ads into users news feeds. If publishers agree with Elowitz, then it could be the big revenue generator Facebook needs to sustain itself for the next ten years.

chart of the day, minutes spent on social newtworking sites, dec 20 2011

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Tuesday, December 20th, 2011 news No Comments

Google, Facebook, Twitter and others speak out against the Stop Online Piracy Act

Source: http://www.engadget.com/2011/11/16/google-facebook-twitter-and-others-speak-out-against-the-stop/

Earlier today, the House Judiciary Committee held a hearing on the proposed Stop Online Piracy Act (or SOPA) which, depending on who you ask, is either a means to stop piracy and copyright infringement on so-called “rogue” websites, or the most serious threat of internet censorship that we’ve seen in some time. In the latter camp are some of the biggest internet companies around, including Google, Facebook, Twitter, Yahoo, eBay, LinkedIn, Mozilla, Zynga and AOL (full disclosure: Engadget’s parent company), who today made their stance clear by taking out a full-page ad in The New York Times.

The ad itself is a letter sent by the nine companies to Congress, which states that while they support the stated goals of the bill and the related Protect IP Act, they believe that, as written, the bills “would expose law-abiding U.S. Internet and technology companies to new uncertain liabilities, private rights of action, and technology mandates that would require monitoring of web sites.” The companies further went on to say that they believe the measures also “pose a serious risk to our industry’s continued track record of innovation and job-creation, as well as to our Nation’s cybersecurity.” While they didn’t all sign onto the letter, those companies also also joined by a host of others who have spoken out against the legislation, including Foursquare and Tumblr. The sole witness against the proposed measures at today’s hearing, however, was Google’s copyright policy counsel, Katherine Oyama — you can find her testimony on Google’s Public Policy Blog linked below.

Google, Facebook, Twitter and others speak out against the Stop Online Piracy Act originally appeared on Engadget on Wed, 16 Nov 2011 15:43:00 EDT. Please see our terms for use of feeds.

Permalink BoingBoing  |  sourceGoogle! Public Policy Blog, Letter to Congress (PDF)  | Email this | Comments


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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