Zynga

Is Zynga Doomed? (ZNGA)

Source: http://www.businessinsider.com/zynga-charts-2012-9

mark pincus

As Zynga’s stock tanks, executives are leaving left and right

Are they running because Zynga is screwed, or are they leaving for another reason?

We looked at app usage data to figure it out. 

Zynga’s daily players are at 50 million, down from 70 million just a few months ago.




Meanwhile, the stock has absolutely cratered.




Zynga has seen a lot of talent drain. Most of those leaving have at least one thing in common…



See the rest of the story at Business Insider

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mf Is Zynga Doomed? (ZNGA)


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 8th, 2012 Uncategorized No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Join the conversation about this story »

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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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