Archive for January, 2009

Study finds social media equally influential to conventional outlets



The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.

But a nearly equal number of respondents cited user-generated media (28%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing vendors.

continue reading about the impact of social media

Tags: , , ,

Thursday, January 29th, 2009 digital, marketing No Comments

social commerce – what do my friends buy?

examples include Amazon (reviews of reviews) and MyFaveThings Facebook app (users show what they have and what they want so their friends can simply “buy what he bought”). The concept is simply that modern consumers turn to their peers (instead of advertisers) to get ideas (awareness), advice (consideration), and recommendations (choice) during their purchase process. This can come from direct friends, from experts, or from collections of total strangers. The social actions of these groups help move the potential customer closer to the purchase expeditiously.

Tags: , ,

Thursday, January 29th, 2009 digital No Comments

great place to find free stock photos from public collections

including Flickr, Smugmug, and webshots plus microstock collections like dreamstime, stockxpert and fotolia. 

find more free stock photos here… 

sample photos

free sunset photos

free stock photos of night

Tags: , , ,

Wednesday, January 28th, 2009 digital No Comments

missing link clusters

a new way to identify customers who are “like minded” — instead of traditional targeting which relies on demographics, behaviour and psychograhics to create “personas” of target customers, we start with search queries, blog comments, forum questions to identify missing links of customers – the bits of information they need to make an informed purchase decision. Then if we see that thousands of people have the same missing link, then they are a cluster to which the same bit of advertising (the answer to the missing link) would be immensely useful.

Tags: , , , ,

Wednesday, January 28th, 2009 digital No Comments

great post about 2 case studies on word of mouth – positive vs negative

Windsor Cleaners went above and beyond and fostered customer love, whereas Jiffy Lube did practically everything to offend and alienate a customer. 

continue reading about Positive to Negative Word of Mouth (WOM) in 10 Minutes

by Glenn Gabe

Tags: , , , , , ,

Wednesday, January 28th, 2009 digital No Comments

contextual commerce – content creating context for commerce

contextual commerce valentines example – reading an article about planning a valentines date – buying flowers, chocolates, champagne, and lingerie all in one place through universal checkout

updated July 2, 2009.


contextual commerce google search results january 28, 2009

contextual commerce google search results january 28, 2009

Tags: , , , , , , , , , , ,

Tuesday, January 27th, 2009 digital No Comments

social intesity – frequency and quantity of social actions by consumers

page 1 of 11.4 million results


Tags: , , , , , , , ,

Tuesday, January 27th, 2009 digital No Comments

crayola color dots on-package marketing

yellow + blue = green
blue + red = purple
yellow + red = orange

on-package marketing that increases consumption velocity (use 2 color dots instead of 1 per bath-time) which may lead to the next purchase sooner

Tags: , , , , , , , , , , , , , , , ,

Friday, January 23rd, 2009 digital No Comments

content providing context for commerce

contextual commerce

when e-commerce becomes “everyday commerce,” consumer retail will hit $2.7 trillion in the U.S. alone, with the online channel accounting for a larger and larger percentage of completed transactions.

Contextual commerce™ eliminates duplication of spending, provides accurate targeting through understanding the consumers’ online lifestyles™, increases the probability of completing transactions, and provides unprecedented tracking because the entire sales cycle is closed-loop in the same medium.

Tags: , , ,

Thursday, January 22nd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing