AOL Is Searching For A New Ad Agency To Convince Public To ‘Care About AOL Again’

Source: http://www.businessinsider.com/aol-is-searching-for-a-new-ad-agency-to-convince-public-to-care-about-aol-again-heres-todays-ad-brief-2012-2


Clint Eastwood’s “It’s Halftime in America” Super Bowl spot for Chrysler pissed off Karl Rove and other Republican leaders. Rove told Fox News: “It is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.” 

Ad Age reports that AOL is looking to hire an advertising agency who will explain “why people should care about AOL again.Leo Burnett held the account in 2009 but hasn’t done work for AOL since 2010.

Ads are coming to Facebook’s mobile app.

NBC Universal digital executive Devin Johnson has joined Studio One as its new COO.

Subway’s U.S. digital media duties have switched from Publicis Groupe’s Publicis Modem to MediaCom.

Facebook has hired Rebecca Van Dyck, a former Levis and Apple exec, to head its global marketing division.

Nada Stirratt, a former MySpace, AOL, and MTV exec, has joined Axicom.

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , ,

By: Dr. Augustine Fou Tuesday, February 7th, 2012 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing