Archive for February, 2013

iTunes U content hits the one billion download mark


iTunes U hits the one billion download mark

Apple completely revamped its iTunes U app last year to include full course materials, and it looks like that work is paying dividends as the site just trumpeted its billionth content download. Over 250,000 students are now enrolled in the service, which now boasts “thousands” of iTunes U learning materials, according to Cupertino. The company added that 60 percent of downloads come from outside the US, with educators in 30 different countries — like recent additions Brazil and Turkey — able to create content. OHU prof “Dr. Fux” Stoltzfus said that students using his materials range from students around the world to retirees, so if you’re thinking of a knowledge upgrade, there’s no excuse. For more, check the PR after the break.

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Thursday, February 28th, 2013 news No Comments

drag2share: LinkedIn Ousts Facebook As The Top Social Tool For Private Companies


LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

Feb 28, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

LinkedIn Replaces Facebook As Top Social Tool (University of Massachusetts at Dartmouth via MarketingProfs)
LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research.

growth in social inc 500 umass dartmouth

Fewer companies are increasing investments in social media marketing.

budget plans inc 500 umass

Companies are somewhat mixed on how central social marketing is to their growth.

how necessary is social media

The 2012 study is based on a nationwide phone survey of companies named by Inc. Magazine to the Inc. 500 list, conducted in October and November of 2012

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Thursday, February 28th, 2013 news No Comments

The Nasdaq Sentiment Index Is Sending A Dotcom Bubble Sell-Signal


You might have thought that Monday’s slide in the equity market wiped out quite a bit of the euphoria in the markets.

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Thursday, February 28th, 2013 news No Comments

JC Penney’s Media Spending Climbs But Sales Go Into Free Fall

CEO Ron Johnson Boosts TV Advertising, Adds Former Coca-Cola Marketer Sergio Zyman as an Adviser

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JC Penney sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.

Ron Johnson

Ron Johnson

The beleaguered retailer spent more on advertising than it has in any of the last five years and made major changes to its media mix, under the direction of CEO Ron Johnson. TV advertising climbed, particularly network TV spending, while radio and internet display investments dropped. And despiteMr. Johnson’s declaration late last summer that the retailer would invest heavily in newspapers, spending in that category was down slightly.

JC Penney reported that its fourth-quarter net loss widened to $552 million. The retailer posted an annual net loss of $985 million.

Sales in the fourth quarter, which includes the holiday-shopping period, slid 28% to $3.88 billion. For the year, sales fell 25% to $12.98 billion. That marks the lowest annual revenue the retailer has reported since at least 1987.

“It’s the worst performance that I’ve ever encountered in decades of covering retail — there’s nothing really to compare it against,” said Bernie Sosnick, an analyst at Gilford Securities.


Source: Kantar Media

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Thursday, February 28th, 2013 news No Comments

Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost


A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance campaign reach at lower cost. The study examined 18 real TV schedules across key advertiser verticals, finding that a 15% reallocation of TV-only budgets […]

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Wednesday, February 27th, 2013 news No Comments

CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing


Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels, finds Duke University’s Fuqua School of Business in its latest installment of The CMO Survey. In this latest survey, CMOs forecast a 2.7% […]

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Wednesday, February 27th, 2013 news No Comments

LIVE: JCPenney CEO: ‘I Take Personal Responsibility’


ron johnson face

JCPenney’s Q4 earnings announcement is out, and the numbers are catastrophic.

The company announced an adjusted loss per share of $1.95, far below expectations of a loss of $0.24 per share.

Revenues came in at $3.88 billion. Analysts were looking for $4.08 billion.

Q4 same-store sales were down 32 percent.

JCPenney will be hosting its conference call with analysts at 5:00 PM EST.

Updates below:

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Wednesday, February 27th, 2013 news No Comments

This Infographic Breaks Down Everything You Need To Know About Twitter’s Data


With the launch of Twitter’s advertising API and mounting suspicions of an IPO as soon as August, it’s a good time to look at how the social site grew to this point.

Between Q2 and Q4, account ownerships grew from 408 million to 485 million. Active users increased from 208 million to 288 million in that period. According to internet market research firm GlobalWebIndex, that makes Twitter the fastest-growing social platform in that period.

GlobalWebIndex created an infographic that not only shows Twitter growth between Q2 and Q4 of 2012, but it also breaks down Twitter’s data by country, device, activities, and key demographics.

See everything you need to know below. Click to enlarge or see the original here:

Global Web Index twitter infographic


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Wednesday, February 27th, 2013 news No Comments

Groupon’s Fourth-Quarter Earnings (GRPN)


andrew mason

Groupon just announced its fourth-quarter earnings!

Revenues were slightly below what analysts expected at $638 million.

Earnings were considerably lighter. Non-GAAP operating income, ignoring stock-based compensation, acquisition charged, and depreciation and amortization, was $29.7 million. Analysts were hoping for $41 million.

Groupon is holding a call with analysts at 5 p.m. Eastern. We’ll be listening in and taking notes live.

It’s a high-pressure time for CEO Andrew Mason, who is clearly under pressure to keep his job and show that the company can show predictable growth.

Groupon’s top rivals in the daily-deals space, LivingSocial, just raised $110 million in financing from existing investors on onerous terms that valued the company at far less than earlier financings.

And Google just made it far easier for all of its advertisers to do daily-deals and discounts alongside other online ad formats.

So the entire sector’s under pressure.

That said, Groupon stock has risen sharply since bottoming out at $2.60 in November. It’s up 8.3 percent today, closing above $6 for the first time since August.

Sterne Agee analyst Arvind Bhatia has set a $9 price target on the company. In a research ! note, he says that the figures to watch are:

  • whether the core daily-deals business turns around (it declined in the third quarter);
  • whether Groupon Goods, a direct-to-consumer e-commerce business, continues posting sharp growth;
  • and what happens with marketing costs, particularly spending on search ads.

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Wednesday, February 27th, 2013 digital No Comments

CHART OF THE DAY: What People Want In A Mobile Device


Nielsen did a survey of consumers around the world to find out the top critera for people buying mobile devices. You can see the full results here. It varies from country to country, but “good value” is the most important thing. How you define that is in the eye of the beholder, we suppose.

Chart of the day shows criteria for buying a mobile device for different countries, february 2013

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Wednesday, February 27th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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