Everything You Need To Know About How Teens Are Spending Money, What They Like, And Where They Shop


teen shopping

Piper Jaffray released its semiannual report on teen spending Tuesday. 

We dug through the report and pulled out some of the most interesting facts and charts. 

Here’s a summary:

1. Teens are spending most of their money on clothes and food. Here’s a breakdown of teen spending by category:

Teen spending2. Teens are spending 20% of their money on food, up from 15% 10 years ago. Meanwhile, their clothing budgets have shrunk. Upper-income teens rank their favorite restaurants in this order: Starbucks, Chipotle, Chick-fil-A, McDonald’s and Dunkin’ Donuts. Average-income teens favorite chains are Starbucks, McDonald’s, McDonald’s, Chipotle, Chick-fil-A, and Taco Bell, respectively.  

Teen survey3. Teens are still getting most of their money from their parents. This chart shows parental contributions for average- and upper-income teens over the years.

teen survey4. For the first time in the survey’s history, T.J. Maxx ranks as one of teens’ top 10 favorite brands. Nike remains the top clothing brand for all income levels. American Eagle, Forever 21, Polo Ralph Lauren, and Urban Outfitters also rank among the most popular apparel brands. Top footwear brands for upper-income teens a! re, in o rder, Nike, Vans, Converse, Sperry Top-Sider, and Steve Madden.

teen survey5. Brands that are losing popularity among teens include Aeropostale, Abercrombie & Fitch, and Hollister. Here’s a graph of the top-cited brands that teen girls said they no longer wear:

Teen survey6. On the flip side, brands that are starting to get more popular among teen girls include Brandy Melville, American Eagle, and Free People. Teens boys cited Nike, Ralph Lauren, and Under Armour as up-trending brands.

teen survey7. Teens’ favorite websites for shopping are Amazon, Nike, and eBay.

Teen survey8. Teen girls said the top fashion trends for fall 2014 include leggings, crop tops and high-waisted pants and skirts. Men cited Nike, “preppy,” “tall socks,” Vineyard Vines and Chubbies as top trends for fall.

9. Instagram is the most important social network for teens, followed by Twitter, Facebook, and Tumblr, respectively.

teen survey

10. Apple remains th! e top el ectronics brand for teens. 67% now own iPhones, up from 61% in the spring, and 73% say that their next phone will be an iPhone. 16% of teens said they are interested in the Apple Watch. 

SEE ALSO: Generation Z Is A Complete Nightmare For Retailers

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Tuesday, October 7th, 2014 news No Comments

CPG Brands Adopting Programmatic, Now Second Behind Retail 09/17/2014


While Retailcompanies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders in Q2 2014, after being the fifthhighest-spending vertical in Q1 2014.

Retail actually widened its lead as the top spending vertical in programmatic between Q1 and Q2, but CPG has leapfrogged the Financial, Auto and Telecomindustries in terms of programmatic spend. CPG companies spent 53% as much as Retail companies on programmatic last quarter, while Financial (46%), Auto (41%), Telecom (40%) and Travel (34%) roundedout the “big six” spenders. Business spent 19% as much as Retail, with Media (16%), Entertainment (14%) and Education (8%) rounding out the top 10.

“We’re witnessing arenaissance among CPG brands in the programmatic space,” stated Andrew Casale, VP of strategy at Casale Media. The data comes from Casale Media’s Q2 2014 Index Quarterly Report.

A. Casale continued in the statement: “Just a year ago, CPGbrands weren’t even among the top 25 spenders. Today, two of the top 10 spenders are CPG brands. With big players like Mondelez planning to invest nearly half of its marketing budgetin programmatic, it is really just a matter of time until we see more CPG brands rise on the list.”

Kel! logg’s was the other CPG company to crack the top 10, while Verizon overtookboth Target and AT&T as the highest-spending brand in programmatic in Q2 2014. AT&T, which was the highest-spender in Q1, is now fourth behind Verizon, Target and Comcast, respectively. Gap,Sears, American Express and the aforementioned duo of Kellogg’s and Mondelez were the newcomers on the top 10 list in Q2.


Wednesday, September 17th, 2014 news No Comments

Digital Marketers: Personalization Critical to Long-Term Brand Objectives


ConversantForrester-Personalization-Importance-Brand-Success-Sept2014Personalization is already of considerable importance to current objectives, but its importance is even more pronounced when it comes to brands’ long-term success, finds a study [download page] conducted by Forrester Consulting on behalf of Conversant Media. Some 47% of survey respondents – B2C marketing and customer insights decision-makers with responsibility for digital marketing strategy and/or execution – indicated that personalization is extremely important to their brands’ current objectives, while 63% rated it extremely important to their long-term goals. › Continue reading

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Tuesday, September 9th, 2014 news No Comments

Digital Coupons Build Loyalty and Drive WM, Say Users


RetailMeNotForrester-Digital-Coupons-Positive-Brand-Effects-Aug2014When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, according to [pdf] a survey of 500 US consumers who used a digital coupon, offer, or online promotion code in the prior 3 months. The study, conducted by Forrester Consulting on behalf of RetailMeNot, also finds consumers professing to word-of-mouth and loyalty benefits for brands offering online coupons or promotion codes. › Continue reading

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Tuesday, August 12th, 2014 Uncategorized No Comments

Which Online Brand Content Formats Get the Nod From Consumers?


VibrantMedia-Consumer-Receptiveness-Brand-Content-Formats-Aug2014Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust content from journalists working for media titles they’re familiar with. As part of the study, survey respondents were asked to rate their receptiveness to a variety of online brand content formats, with some fairly surprising results. › Continue reading

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Monday, August 11th, 2014 news No Comments

CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value



In this year’s survey, 15% of respondents reported purchasing only preferred brands, though others are less expensive. That represented a slight uptick from 12% in Q2 2011, but was still outweighed by the share of consumers trying brands priced below regular brands.


Thursday, July 31st, 2014 news No Comments

US Brand’s Facebook Response Rates



Source: Socialbakers

Notes: Only 38% of Facebook user wall posts were responded to by US brands in June, far below the 65% threshold considered “socially devoted” by Socialbakers. T-Mobile was the top brand by this measure during each month of the year-to-date, responding to more than 90% of users’ wall posts.

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Monday, July 14th, 2014 news No Comments

Pharma Brands’ Online Marketing Credited with Offline Conversions


comScore-Online-Pharma-Mktg-Effectiveness-July2014Online pharmaceutical marketing continue to produce results, says comScore in its latest annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study. The study – based on a review of 163 pharmaceutical studies conducted on behalf of various brands – indicates that visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions. For example, there was an average 9.4-point lift above control in new patient starts among prospects who had recently visited a branded website.

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That refers to the propensity for prospects to begin treatment with the branded medication and become a patient.

That lift was slightly less than seen in last year’s study, but still substantial. The lift was even greater among patients: there was a 14.7-point lift above control in prescription refill activity among patients who had recently visited a branded site.

As with last year’s study, this year’s report indicates that natural search-referred traffic had the highest lift (+13.9 points) in terms of prescriptions filled by prospects. Incremental conversion for prospects was lower for paid search-referred traffic (+9.3 points).

Separately, the study reveals that pharma enjoys the highe! st viewa bility rate of any industry. Based on a study of billions of pharmaceutical online ad impressions across 15 brands, comScore determined that 51% were viewable, meaning that 50% or more of the ad appeared in the viewable frame of the web browser for at least one second. That was slightly higher than the comparable rates for travel (49%) and health (48%), among others.

Finally, the study notes a 36% year-over-year increase in visits to health-related content via mobile devices. As of January of this year, comScore data indicates that half of online time spent with health-related content occurs via smartphones and tablets, while a recent Millennial Media report revealed that pharma brands increased their mobile ad spending on the platform by 481% year-over-year during Q1.

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Monday, July 14th, 2014 news No Comments

drag2share: CMO Today: Agencies Feel Squeeze From Brands


UNILEVER LOOKING TO SLASH DIGITAL AGENCY COSTS: Add Unilever to the long list of big marketers looking to squeeze costs out of ad agencies. The consumer products giant is currently conducting a review of its digital agencies, in part to reduce fees, sources tell CMO Today. Unilever has been vocal in recent years about the need to slash “non-working media” costs, like agency and production fees. Clients, looking to cut costs wherever possible, are expecting ad agencies to do more for less these days. That, of course, isn’t going down so well at the holding companies. WPP’s CEO Martin Sorrell earlier this week spoke out against marketers’ desires to cost-cut their way to growth, noting in a LinkedIn post that “there’s a limit to how much you can cut, but top-line growth (driven by investment in marketing) is infinite, at least until you reach 100% market share.”

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Sunday, July 13th, 2014 news No Comments

drag2share: THE SNAPCHAT REPORT: Audience Numbers, Demographics, And Brands’ Early Marketing Efforts



Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. 

Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media early. 

In a new report from BI Intelligence, we provide an exclusive estimate of Snapchat’s monthly active users, and break down the app’s demographics to help brands and businesses decide whether they need to be on Snapchat. The app is definitely emerging as a key medium for targeted marketing and messaging aimed at teens and millennials. The report also spotlights the opportunities ahead, as users embrace new features like “Stories,” which are collections of videos and photos that don’t self-destruct. 

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Sunday, July 6th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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