Global eCPM Trends in Q3

source: http://www.marketingcharts.com/wp/online/global-ecpm-trends-in-q3-37539/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


Mobile’s average eCPM inched up a cent from $1.01 in June to $1.02 in September, a relatively inconsequential 0.9% increase. Online video, the most expensive option, remained basically on par with the prior quarter, with eCPMs averaging $10.97 in September from $11.03 in June, a 0.54% decrease.

The increase in display ad eCPM was attributed to increased activity at the end of Q3 for back-to-school campaigns, while mobile’s flat prices are the result of a hike in impressions keeping pace with demand, according to the analysts.

The study illustrates the most common pricing buckets and formats for each channel:

  • Display: 53% of impressions are in the $0.10-$0.80 range, mostly unchanged from Q1 and Q2. The most popular display ad formats in Q3, by percentage of impressions, were 728×90 (40.4%) and 300×250 (38.5%), also relatively stable from Q2;
  • Mobile: 60.6% of impressions are in the $0.10-$1.00 range, up from 56% in Q2 and 52% in Q1. The 320×50 unit was easily the leading mobile ad format, at 82% of impressions, up from 74.9% in Q2, but not quite at Q1′s level (88.5% share); and
  • Video: 60.3% of impressions are in the $8-12 range, down from 71% in Q2. The leading video ad formats were 15-second pre-rolls (48%, from 43% in Q2) and 30-second pre-rolls (34.1%, from 38.4%).

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Tuesday, October 22nd, 2013 news No Comments

Facebook Now Controls Nearly One-Fifth Of U.S. Mobile Display Ad Revenue

Source: https://intelligence.businessinsider.com/welcome

Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.

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Thursday, December 27th, 2012 news No Comments

Display Media Buyers Favor Combined Contextual and Audience Targeting

Source: http://www.marketingcharts.com/wp/direct/display-media-buyers-favor-combined-contextual-and-audience-targeting-23528/

94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For […]

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Monday, September 24th, 2012 news No Comments

Effectiveness of B2B Online Display Advertising Questioned

Source: http://www.addon.tv/media-news/effectiveness-of-b2b-online-display-advertising-questioned.html

Effectiveness of B2B Online Display Advertising Questioned

According to a new report from Forrester, summarized by MarketingProfs, only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness.

71% of B2B marketers surveyed say they used display advertising during the fourth quarter of 2010, whereas 86% of B2C marketers reported doing so.

Attitudes toward online display are negative, particularly toward ad exchanges, DSPs (demand-side platforms), and ad networks:

  • 27% of B2B marketers say they anticipate increased effectiveness of display advertising via exchanges over the next three years
  • 21% expect increased effectiveness of display media via DSPs over the next three years
  • 16% expect increased effectiveness of display ads via ad networks over the next three years

Given lengthy and complex purchase cycles, says the report, most B2B marketers focus display efforts on increasing brand awareness, lead generation, reaching key target audiences, and driving direct sales.

Only 20% of marketers focus display efforts on increasing site visits (e.g., using campaigns to drive clicks to lead-securing and nurturing opportunities such as webinars, whitepapers, and virtual events). Still fewer marketers focus display efforts on driving brand favorability (17%) and customer lifetime value (14%), observes the report.


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Wednesday, July 18th, 2012 news No Comments

Search and Display can reinforce each other

search ads and display ads can work together

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Wednesday, July 18th, 2012 digital, display advertising, SEM No Comments

Mobile Search vs Display Users Are At Different Stages of the Purchase Funnel

Mobile search users are much more ready to take action — implies further down the funnel. Contrast this to actions users take after clicking on mobile display ad — "maps and directions" (appears they are still researching). 

Inline image 1

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Wednesday, July 18th, 2012 news No Comments

If You Love Your Retina Display, This Will Be Your New Favorite App (AAPL)

Source: http://www.businessinsider.com/if-you-love-your-retina-display-this-will-be-your-new-favorite-app-2012-3

movie trailer

The iTunes Movie Trailer app has been updated to support the new iPad’s Retina display.

Users can watch a pretty extensive collection of movie trailers in HD and with the new display, it’s never looked better.

The app is available for free right here.

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Join the conversation about this story »

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Friday, March 23rd, 2012 news No Comments

Samsung spinning off LCD business

Source: http://www.engadget.com/2012/02/20/samsung-spinning-off-lcd-business/

When the Korea Exchange asked Sammy about rumors of an impending spin-off of its LCD business, the firm said it was a move it was considering. Well, consider it done — today Samsung announced it would be launching Samsung Display on April 1st, 2012 with $6.6 billion in its coffers. The move is still waiting for shareholder approval, but Donggun Park, executive vice president of Samsung’s LCD business, seems optimistic. “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.” This decision comes just months after Sammy agreed to take Sony’s stake in S-LCD, turning the former display partnership into a fully owned subsidiary. Hit the break for the official (machine translated) press release.

Continue reading Samsung spinning off LCD business

Samsung spinning off LCD business originally appeared on Engadget on Mon, 20 Feb 2012 01:53:00 EDT. Please see our terms for use of feeds.

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Monday, February 20th, 2012 news No Comments

You Probably Can’t Tell the Difference Between This and a Theater Projector [Video]

Source: http://gizmodo.com/5875000/sonys-4k-home-projector-eyes+on-you-probably-cant-tell-the-difference-between-this-and-a-theater-projector

Sony's 4K Home Projector Eyes-On: You Probably Can't Tell the Difference Between This and a Theater ProjectorSony’s 4K projector was first announced last year, but they have the thing on display at CES this year. After getting to zone out in a pitch black room where the projector blasted the new Spider Man trailer at full resolution on a 182-inch screen, I’m sold on the idea.

What makes 4K exciting for the home is that it provides a sharp image for large display sizes. 1080p video is great on a 60-inch TV, but it’s not quite as amazing when you try to project a 100-inch image on a wall. But 4K is made for screens exceeding 100 inches. So how did it look? While watching the trailer, I swore I had just paid $75 for a movie ticket and a small popcorn.

Colors were rich and bright. Nothing was washed out. Small details, like wrinkles on people’s faces or textures on a building were sharply defined. I go watch movies because I love the large screen experience. If I had one of these things, I probably wouldn’t go to the movies anymore.

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Wednesday, January 11th, 2012 news No Comments

The Three Ds of CES TV

Source: http://www.engadget.com/2012/01/08/switched-on-the-three-ds-of-ces-tv/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The walls of Las Vegas casinos — devoid of clocks and windows — form chambers in which time loses its mastery over the existence of those who dwell within them. So is it too for the products on display at CES, which run the gamut from things currently in stores to concept products that may not materialize for years, if ever.

Nonetheless, with Mobile World Congress and the CTIA Wireless show still vying for the attention of handset introductions and Apple and Microsoft relying more on their own events for major PC OS announcements, television remains a staple of the show, with nearly all major U.S. brands having a presence on the show floor or off-site. At CES 2012, one can surely still expect a lot of focus on 3D television. Increasingly, though, three other “D”s are coming to represent the direction of television.

Continue reading Switched On: The Three Ds of CES TV

Switched On: The Three Ds of CES TV originally appeared on Engadget on Sun, 08 Jan 2012 09:30:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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