Dr Augustine Fou Credentials 2012 @slideshare

Dr. Augustine Fou 2012 Creds Deck Short from Dr Augustine Fou

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Tuesday, December 4th, 2012 digital No Comments

Advertising Outlook 2012 – 2016

1. the overall advertising “pie” will shrink because the new efficiencies enabled by “digital” will allow advertisers to spend less (e.g. media placement dollars) and still drive the same or greater business impact

2. there will be a continued shift to digital, especially for companies that have products that benefit from more consumers coming online to do more research — e.g. bigger ticket items or items that require more consideration and research

3. because of the massive reach of Facebook, it will siphon branding dollars that used to be allocated to traditional one-way mass media such as TV; but in the short term magazines and newspapers will “hurt” the most, since they can’t even offer competitive mass reach any more – relative to Facebook.

Trends in Advertising by Augustine Fou Chief Digital Strategist from Dr Augustine Fou

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Thursday, November 29th, 2012 digital No Comments

Nina Garcia Tweet Drives 10% Spike in JCPenney Stock




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Thursday, July 26th, 2012 digital No Comments

Mitt Romney Twitter Fraud – 117k Followers On A Weekend Day

Digital Forensic Analysis by Augustine Fou

The first graph shows search interest in “mitt romney” over the period of June 25 – July 24, 2012. There is no discernible lift in interest around July 21, according to Google Insights for Search 

The second chart below was generated by Twitter Counter and shows a dramatic increase of nearly 117,000 followers in 1 day, when the average number of adds per day over the same period was usually a steady 7,800 per day.

Something is not kosher.  The spike happened on a Saturday, July 21. Saturdays and Sundays are usually the worst days to tweet according to a study by FastCompany.

Many of the followers listed on Romney’s twitter page have ZERO tweets, ZERO followers, etc. (see screen shot)

See at the bottom an example of the proliferation of “service” which help users buy thousands of followers at a time.

mitt romney search interest


dramatic increase of 117,000 followers in one day



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Tuesday, July 24th, 2012 analytics No Comments

Most people click on organic results and they have highest CTR

Methodology of organic CTR vs paid CTR

– reviewing dozens of Google Analytics sites has shown that traffic from organic results is far greater than traffic from paid ads on search engines; roughly 75 – 85% of the traffic is from the organic side while 15 – 25% come from the paid side

Click through rate of organic results

– click through rates on the organic side were derived from analyzing dozens of client sites via webmaster tools. The click through rate of organic results is defined as number of clicks divided by number of impressions in organic search result pages.

– average click through rates from paid search are well published and well known from dozens of sources published online over the years.

organic has higher clicks and click through rates and are free

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Friday, July 20th, 2012 analytics, digital, digital strategy, SEM, SEO No Comments

Organic and Paid Search Can Reinforce Each Other

If you don’t already own a good position in organic, it is useful to use paid search to get a position on page 1 of google search results.

Notice that organic and paid search work hand in hand and in some cases can reinforce each other in terms of total clicks obtained.





Source: http://research.google.com/

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Friday, July 20th, 2012 digital No Comments

OMMA Social Panel – Going Beyond the “Like” Social Media Marketing

OMMA Social Panel Moderated by Augustine Fou, Chief Digital Strategist, Marketing Science Consulting Group, Inc. @acfou

Tim FogartySenior StrategistM80, a GroupM Company @n0her0es

Tom GeraceFounder & CEOSkyword @tomgerace

Matt GoddardCEOR2i @R2iMatt

Sandra LopezGlobal Marketing Strategy Director for New BusinessIntel @nycsf

Samantha SkeyChief Revenue OfficerRecycleBank @samskey7

Source:  Recorded Video of Panel Discussion – http://www.ustream.tv/recorded/22604393

dr augustine fou moderator with Tim Fogarty, Tom Gerace, Matt Goddard, Sandra Lopez, Samantha Skey

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Tuesday, May 15th, 2012 digital No Comments

Samsung Official TV Ad for Galaxy SIII is …. Officially useless

Unfortunately, Samsung …  not memorable, full of cliche’d cliche’s and doesn’t tell me ANYTHING about the product and why I would want to buy it…

Officially useless …  why’d you have to go out and spoil a perfectly AWESOME device?

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Monday, May 14th, 2012 digital No Comments

Saatchi Where’s The Creativity?


T-Mobile Royal Wedding, created by Saatchi & Saatchi

Launched April 15, 2011


JK Wedding Dance, Original

Posted July 19, 2009.



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Thursday, April 26th, 2012 digital No Comments

Creepy – Dynamically Targeting Display Ads Based on Items and Pages Viewed

The 3 business projectors I viewed yesterday on NewEgg.com and the one I added to my shopping cart to check the “special” price now appear in a display ad on news site The Guardian.

Where’s “the line?”  When will consumers rise up and say enough is enough and stop allowing advertisers to buy and sell their personal information without their permission for the sake of “targeting” them with more ads.

See also – The Power of Social Media: The Voice of the Consumer Expressed Rapidly and Vigorously Through Social Media. 


targeting based on products viewed

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Tuesday, April 3rd, 2012 display advertising, trends No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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