LinkedIn Revenue is a Rocketship


LinkedIn reported its earnings on Thursday, and the company beat Wall Street’s expectations across the board. The professional networking site reported $533.9 million in revenue, a big improvement over the $511 million analysts expected. And with several new products announced over the past few months, that revenue is expected to keep soaring.

According to company data charted for us by Statista, LinkedIn’s revenue keeps accelerating each quarter, even though its year-over-year growth had begun to slow down since 2011. Still, LinkedIn posted its first year-over-year growth improvement in several quarters, thanks to a 47% year-over-year increase in revenue, compared to 46% YOY growth last quarter.



Friday, August 1st, 2014 digital No Comments

drag2share: CMO Today: Agencies Feel Squeeze From Brands


UNILEVER LOOKING TO SLASH DIGITAL AGENCY COSTS: Add Unilever to the long list of big marketers looking to squeeze costs out of ad agencies. The consumer products giant is currently conducting a review of its digital agencies, in part to reduce fees, sources tell CMO Today. Unilever has been vocal in recent years about the need to slash “non-working media” costs, like agency and production fees. Clients, looking to cut costs wherever possible, are expecting ad agencies to do more for less these days. That, of course, isn’t going down so well at the holding companies. WPP’s CEO Martin Sorrell earlier this week spoke out against marketers’ desires to cost-cut their way to growth, noting in a LinkedIn post that “there’s a limit to how much you can cut, but top-line growth (driven by investment in marketing) is infinite, at least until you reach 100% market share.”

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Sunday, July 13th, 2014 news No Comments

drag2share: LinkedIn posts revenue growth despite quarterly loss in Q1


It’s been a busy quarter for LinkedIn, as the company rolled out changes to its professional social platform for both recruiters and users on both desktop and mobile. And on Thursday, LinkedIn posted its earnings for Q1 of 2014, announcing  $473.2 million in revenue – an increase of 46 percent from 2013. However, the company experienced a net loss of $13.4 million and has yet to gain traction with monthly users.

"LinkedIn Quarterly Revenue (through Q1 2014)"

LinkedIn’s combined revenue exceeded Wall Street’s target of $466.57 million. The company also increased its revenue streams across the board. Talent Solutions, its biggest moneymaker at 58 percent of total revenue, grew 50 percent from 2013 to pull in $275.9 million. Meanwhile, revenue from Marketing Solutions increased 36 percent to $101.8 million, and revenue from Premium Subscriptions increased 46 percent to $95.5 million. Despite the strong revenue, the company’s net income fell, producing a GAAP loss of $0.11 EPS.

"LinkedIn Unique Visitors (through Q1 2014)"

LinkedIn’s user base remains a mixed bag. While the company announced in April that it had surpassed 300 million members, ComScore reports that the platform sees just 142 million monthly active users. This is a slight rebound from where it was, but continues a trend that shows limited growth in frequent visitors.

The company focused on gaining traction with regular users, primarily by breaking into the Chinese market and opening its publishing platform to all users.

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Friday, May 2nd, 2014 news No Comments

drag2share: Pinterest Is The Most Mobile-Centric Among The Top US Social Networks


Americans now spend the lion’s share of their social media time on smartphones and tablets, with desktop PCs channeling only a narrow slice of time-spend, according to the latest comScore data.

In fact, there is a surprisingly strong skew toward mobile on several of the top properties. 

  • Perhaps most surprisingly, 92% of the time spent on Pinterest by U.S. adults was through mobile devices in December of last year. We suspect most of this usage originates with tablets, since separate studies have shown that Pinterest dominates social sharing activity on the iPad
  • Twitter saw 86% of users’ time-spend on the network originate from mobile devices.
  • Sixty-eight percent of users’ time spent on Facebook was on smartphones and tablets. 
  • Tumblr saw nearly half of user time-spend on the site channeled by mobile devices, while LinkedIn remains a desktop-centric social network. User time-spend was only 26% mobile.
  • Snapchat and Vine are mobile apps and the desktop is mostly irrelevant to their strategies. Google Plus was not included in comScore’s comparison. 

For executives at Twitter, Pinterest, and Facebook, these numbers confirm that their investment in apps and mobile have paid off. 

For LinkedIn and Yahoo-owned Tumblr, these numbers might signal a need to bolster their mobile strategies.

LinkedIn executives recently said that 41% of its users globally already visit the site on mobile devices, so these U.S. mobile time-spend figures are a bit disappointing. 

Click here to download the charts and data in Excel


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Wednesday, April 9th, 2014 news No Comments

Snapchat Seen More Popular Than Twitter Among 12Year-Olds


Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%), if survey results [pdf] from Edison Research and Triton Digital are to be trusted. The study – which measured adoption of 10 different social networking platforms – also found that 30% of 12-24-year-olds have used Vine. But it’s still Facebook-owned properties that take the lead among youth: 80% have a personal profile on Facebook, while 53% have a personal account on Instagram.

The results are interesting given recent research into adoption of these various platforms. While a recent Piper Jaffray study found that Twitter had moved ahead of Facebook as teens’ “most important” social network, Instagram was actually the fastest-moving platform on that measure, and could emerge as teens’ most important platform in Piper Jaffray’s next bi-annual study.

Meanwhile, it’s no secret that both Instagram and Snapchat are especially popular among youth – as shown by a recent study from the Pew Research Center outlining the demographics of the user population of each network (among adults aged 18 and up).

And of course, despite all the hullaballoo regarding Facebook and youth (specifically teens), it’s clearly still the dominant platform among 12-24-year-olds, as this latest study demonstrates.

Not surprisingly, given that youth have a greater adoption rate of social networking than other generations, the 12-24-year-old population tends to over-index in the use of most social platforms relative to the total 12+ population. In fact, they are more likely to use 9 of the 10 platforms measured, with LinkedIn the only exception.

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Tuesday, March 11th, 2014 digital No Comments

StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn and Google+, Combined


Shareaholic has released its latest set of data concerning social referral traffic to publishers, and while Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors. During the latter third of the year, Facebook and Pinterest showed strong growth in […]

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Wednesday, January 29th, 2014 news No Comments

Desktop Visitor Counts: How Top Social Sites Fared in 2013


comScore-Desktop-Traffic-Popular-SocNet-Sites-in-2013-Jan2014The December rankings of US desktop web activity have been released by comScore, and yes, Yahoo (195.2 million unique visitors) topped Google (192.3 million) for the 6th consecutive month among desktop-only visitors, although Google likely retains the larger audience when factoring in mobile counts. With the December data in the books, it’s now possible to look at the social sites among the top 50 to see how they fared throughout the year in terms of desktop visitors.


As the above chart shows, Facebook remains the leader in desktop-only visitors by a large margin, although its numbers appeared to dip slightly during the year, ending the year about 5 million short of where it began. That dip is fairly understandable given that Facebook is transitioning to a more mobile-reliant network. Twitter, which also has a strong contingent of mobile users, held relatively steady in desktop-only counts during the year, finishing strong in December, while LinkedIn looked to be increasing its count mid-year before tailing off at the end.


Thursday, January 23rd, 2014 news No Comments

ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google



After Facebook, Twitter (average rating of 3.04) was deemed the next-most important for ROI, followed by LinkedIn (3.38), Yahoo (4.23), and AOL (5.6).

Respondents – a mix of marketers of clients (26%), ad agency employees (30%), and media company employees and consultants (44%) – appear to be satisfied with the support provided by Facebook for their advertising efforts. Almost half believe that Facebook’s support for advertisers has improved to some degree over the past 6 months, compared to only 1 in 10 who believe it has to some extent deteriorated. Additionally, roughly three-quarters are very (10.5%) or somewhat (65.2%) satisfied with the data and analytic tracking they receive from Facebook.

Given improving ROI and support, it’s not surprising that advertisers will be increasing their efforts: over the next year, a majority expect to significantly (11.2%) or moderately (44.5%) increase their Facebook advertising budget.

Interestingly, although Facebook is deriving an increasing share of ad revenues from mobile, advertisers don’t see much separation between the RO! I of mobi! le and desktop ads, with a plurality (38%) rating them about the same. Slightly more than one-third feel that mobile ROI is much (7.7%) or somewhat (27.4%) greater, while 26.9% feel the same way about desktop ROI.

There’s more consensus when it comes to Facebook Exchange, used by about 1 in 5 respondents. Of those, two-thirds said it has been somewhat effective for their campaigns, with another 1 in 5 calling it very effective.

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Tuesday, September 17th, 2013 news No Comments

ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google


Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1 on a 6-point scale of importance, where 1 is the most important. Google edged out Facebook (average rating of […]

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Monday, September 16th, 2013 news No Comments

Agencies Use Content, Case Studies to Generate Leads – eMarketer


LinkedIn leads as best social network for recruiting new business

For agencies targeting new business opportunities, the best tactics are a mix of traditional and new media—with a heavy emphasis on digital. According to a July 2013 survey of US agency executives from RSW/US, a business development firm, client case studies and content marketing posted on the agency website were the top two promotional tactics used to generate leads, cited by 62.6% of respondents each. The agency blog was also seen as effective, even slightly more so than social media outreach. And half of respondents cited press releases and publicity as a useful means of getting the names of potential new clients.

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

Unsurprisingly, when rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents, followed by a company blog, with a 24.1% share of total responses. Facebook and Twitter were tied for a lesser 13.8% of respondents.

But when ranking networks independently, rather than against each other, based on their effectiveness for driving new business, LinkedIn’s lead substantially diminished. Asked by RSW/US in April 2013 about social platform use vs. effectiveness for generating new business, LinkedIn and Facebook were tied by both measures. Twenty-one percent used each network to get leads, and 19% of users rated each as effective—defined as deserving a seven to 10 on a scale of 10. Twitter also showed a comparable amount of value. Twenty p! ercent used the microblog, and 17% of agency execs considered it effective.

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Friday, September 13th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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