55% of Millennials Trying New Brands Priced Below Their Regular Brands



For example, the survey results indicate that 55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.

Youth may be more inclined than the average American to try new brands anyhow, according to recent research from Ipsos. But the IRI study shows that more than 4 in 10 are shopping multiple stores to find the lowest prices, with 45% of families and 41% of Hispanics concurring.

Finally, roughly 4 in 10 Millennials and families are using online resources to find coupons, though that figures drops to 30% among Hispanics.

About the Data: The Q3 survey was conducted between September 27 and October 3.

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Tuesday, October 22nd, 2013 news No Comments

Mothers Share Their Brand, Coupon Preferences


Thirty-five percent follow brands or stores on social

Although mothers are known to be especially active on social networks, that does not mean they will necessarily endorse their favorite brands by following them on social media. A June 2013 survey of US mothers participating in the community found that just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

This still put mothers ahead of participants overall in terms of their receptivity to following brands on social. More than seven out of 10 total respondents said they did not do this.

But that doesn’t mean mothers aren’t inclined to share their preferences and recommendations at a reasonably high rate—it just may be on their own terms.

A July 2013 Burst Media survey of US mothers on the web found that across all age groups, well over half of respondents posted about products or services on social media. And about 70% of the youngest mothers surveyed—those between 18 and 34 years old—did so. Shopping and retail ecommerce sites were also popular places for sharing opinions on products or services.

The survey found that a major incentive among mothers who did follow brands and stores on social was to receive discounts or special offers. Seventy-one percent of those who followed a brand socially said they di! d so for the discounts, and 69% did so to receive special offers.

Similarly, Burst Media’s research found that 56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media. Of these coupon-sharers, more than one-quarter posted about coupons at least somewhat frequently.

Mothers are on the web scouring for deals and discounts, and they want to share what they find with others. They might not be overwhelmingly inclined to passively endorse a brand or store on social media, but with the right incentive, they’re much more likely to spread the word around.

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Wednesday, September 18th, 2013 news No Comments

Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store


NPDGroup-Millennials-Retail-Spending-Behavior-Sept201381% of Millennials’ retail spending occurs in brick-and-mortar stores, reveals The NPD Group in a new study covering shopping activity from May 2012 to April 2013. In fact, slightly more than half of Millennials (13-33) shop in-store during a typical week, and the group accounts for more than one-third of all US shopping visits. Interestingly, though, Millennials are less likely to make a purchase while they’re in-store than older generations, and they spend more per visit online than in a brick-and-mortar store.

Millennials have a 57% in-store conversion rate (percentage of shoppers who make a purchase), according to the study, significantly behind the corresponding rates for Gen Xers (34-48; 66%), Boomers (49-67; 69%) and Seniors (68+; 72%). That could be related to an increased propensity for showrooming among the younger group, even if recent research has shown webrooming to be more prevalent than showrooming among Millennials.

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Tuesday, September 3rd, 2013 news No Comments

Cross-Device Shopping Journeys: On Which Device Do They End?


JiWire-Cross-Device-Research-and-Purchase-Behavior-Aug2013Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study [download page] released by JiWire examines cross-device retail research and purchase behavior by device, with some interesting results. Among the highlights, consumers researching on laptops are the most likely to purchase on the same device, with only a minority of tablet and smartphone researchers doing so. In fact, respondents researching on a smartphone said they were more likely to finish purchases in-store than on any single device.

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Friday, August 23rd, 2013 news No Comments

How Facebook’s New Payment Product Can Help Advertisers


Mark Zuckerberg

Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to All Things D as “a dead on competitor of PayPal.”

But Josh Constine at TechCrunch believes that the new product can actually work in conjunction with PayPal  its real goal is to show brands their ads’ ROI.

Constine writes:

Rather than collecting fees, Facebook’s payments test will give it data about whether your ad clicks lead to revenue for advertisers. Say you got that e-commerce app through a Facebook ad whose click cost the app $0.25. If you then make a $20 purchase using the Facebook info fill-in option, Facebook can then report back to the advertiser that their ad buy earned them a return on investment.

Facebook is consistently trying to make the site more retailer-friendly. It tested a “Want” button, which has a stronger purchase call to action than a “Like” button, and brands have also experimented with Facebook stores.


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Friday, August 16th, 2013 news No Comments

Popular Shopping Activities Differ Significantly by Mobile Device


Nielsen-Smartphone-Shopping-Activities-inQ1-Aug2013Recent data from comScore illustrated the types of items that are most commonly purchased by smartphone and tablet owners. New research from Nielsen gets in on the act, revealing the most common activities performed by mobile shoppers. While there are some predictable findings (such as smartphone owners more likely to perform on-the-go activities), it’s useful to see the various ways in which these devices are being leveraged during the shopping journey.

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Thursday, August 15th, 2013 news No Comments

Like Pinterest Knockoff, ‘Collections’ (AMZN)


It looks like a delight for Amazon shopping addicts to us. But if you want the entire universe of “looks” to choose from, it’s going to feel limited. Here’s a snapshot:

Amazon Collections

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Thursday, August 1st, 2013 digital No Comments

When It Comes to Marketing, Digital Mom Shoppers Have Boundaries – eMarketer


Moms’ digital savvy comes with caveats

Mobile devices and social networks are important fixtures of the shopping process for today’s mom. But marketers must be careful not to intrude unduly on their time, according to a new eMarketer report, “Mom Shoppers: Using Digital to Keep Their Heads Above Water.” Moms want to be the ones who initiate commerce-related activities in today’s digital environments.

It’s no mystery why marketers aim at moms: There are lots of them, and they spend lots of money. eMarketer estimates the population of US moms with kids under age 18 in the household was 35.7 million last year. BSM Media, which specializes in marketing to moms, pegged US mom buying power at an annual $2.25 trillion as of June 2013.

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Friday, July 19th, 2013 news No Comments

drag2share: The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales


The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales

May 29, 2013

Two trends are converging that promise to transform social media into a viable commerce platform.

BII social AOV growthOne is the rise of mobile, which means shoppers can price-compare and solicit advice from friends wherever they are. Another is the rise of the visual Web, with sites like Tumblr, Pinterest, Instagram, and Wanelo becoming repositories for shopping ideas, fashion tips, and wish lists — in essence user-generated catalogs.

The last trend is demographic. Today’s mobile-savvy consumers in their teens and early twenties are accustomed to shopping online and tend to see their smartphones and tablets as their main computing device, and an important shopping tool.

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Wednesday, May 29th, 2013 news No Comments

drag2share: Understanding Barriers to Social Commerce

source: undefined

The Conversion Gap: Understanding Barriers To Social Commerce

May 29, 2013

Despite the massive amount of traffic flowing to social media sites from PCs and mobile devices, users aren’t typically in a shopping mood.

BII AOV comparisonsThat translates to low average order values (AOVs) and conversion rates once those users are referred to e-commerce sites.

The statistics on conversions and AOV vary depending on the e-commerce platform or market research firm, but they all tell pretty much the same story.

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Wednesday, May 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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