Why Do Millennials Use Facebook and Twitter?



More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends’ lives and Twitter use more to see what’s “trending.” › Continue reading

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Wednesday, March 25th, 2015 news No Comments

B2B Buyers Increasingly Researching, Making Purchases Online


AcquityGroup-B2B-Buyers-Research-Channels-Oct2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity Group, part of Accenture Interactive. And while a growing proportion are now purchasing goods online, many are bypassing suppliers and buying from third-party sites. › Continue reading

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Wednesday, October 8th, 2014 news No Comments

Small Businesses Spend More on Social Than Any Other Media | Digital – Advertising Age


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Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.

The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.

Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.

“Social has been on a tear for about five years now, and it has gotten to the point where it is now the most-used category in terms of reach, and it also now commands the largest share of budget of all categories,” said Steve Marshall, director of research at BIA/Kelsey. “Social is No. 1 in both reach and spend — that is a first.”

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Wednesday, September 17th, 2014 news No Comments

Services Most In Demand From Local SEOs


BrightLocal-Local-SEOs-Most-In-Demand-Services-Sept2014Source: BrightLocal

    Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the next-most in demand, per the survey, with citation building taking a step up from last year’s results. Separately, 39% of respondents believe that social media is a very powerful marketing channel ! for loca l businesses and 49% believe it works for some. Those figures compare with 25% and 57%, respectively, last year.

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    Saturday, September 13th, 2014 news No Comments

    Retailers Say Customer Retention Will be Key Revenue Growth Driver


    KPMG-Most-Significant-Retail-Revenue-Drivers-Sept2014While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [pdf] believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years. That reflects waning customer loyalty in the retail sector, and is likely a driver of retailers’ increased customer-centric focus. › Continue reading

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    Tuesday, September 9th, 2014 news No Comments

    Digital Marketers: Personalization Critical to Long-Term Brand Objectives


    ConversantForrester-Personalization-Importance-Brand-Success-Sept2014Personalization is already of considerable importance to current objectives, but its importance is even more pronounced when it comes to brands’ long-term success, finds a study [download page] conducted by Forrester Consulting on behalf of Conversant Media. Some 47% of survey respondents – B2C marketing and customer insights decision-makers with responsibility for digital marketing strategy and/or execution – indicated that personalization is extremely important to their brands’ current objectives, while 63% rated it extremely important to their long-term goals. › Continue reading

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    Tuesday, September 9th, 2014 news No Comments

    What Would Prompt Consumers to Engage More in Social Commerce?


    DigitasLBi-Social-Commerce-Enablers-Sept2014Source: DigitasLBi / Harris Interactive

      Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds), per the DigitasLBi survey. Although the study notes that security concerns have eased since a similar 2012 survey, the shopping feature that would spur most social media users to make a purchase is knowledge that their credit card information was secure. Interestingly, users are also concerned with privacy: 38% would be more likely to make a purchase if they knew it wouldn’t be shared.

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      Tuesday, September 9th, 2014 news No Comments

      Mobile, Social, And Big Data — The Convergence Of The Internet’s Three Defining Trends


      BII data influence industries

      The world is swimming in data. 

      Smartphone-based computing had led to much more internet-based activity, and more opportunities to collect location data. The consumer stampede into social media means that the tastes, preferences, and frustrations of billions are shared online. 

      In a couple of recent reports from BI Intelligence, we take stock of how all this data is the bedrock for a new generation of business tactics and applications. We focus on dispelling hype around big data, and describe clearly what it is — and what it isn’t. 



      • Most companies are underusing data: Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead of device fragmentation and shifting demographics.

      The above data points and insights come from two BI Intelligence reports on Big Data.

      Only BI Intelligence subscribers can download the reports in PDF form and download all the charts and datasets for their own research and presentations. Subscribers also gain full-access to all our ongoing charts and in-depth reports on the mobile and social industries. 

      Subscribe today to access, “Social Media’s New Big Data Frontiers — Artificial Intelligence, Deep Learning, And Predictive Marketing,” and “How Big Data Will Transform The Mobile Ecosystem.

      In full, the reports:

      To access BI Intelligence’s full reports on Big Data sign up for a free trial subscription here.

      BII cmo survey big data

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      Monday, September 8th, 2014 news No Comments

      Which Online Brand Content Formats Get the Nod From Consumers?


      VibrantMedia-Consumer-Receptiveness-Brand-Content-Formats-Aug2014Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust content from journalists working for media titles they’re familiar with. As part of the study, survey respondents were asked to rate their receptiveness to a variety of online brand content formats, with some fairly surprising results. › Continue reading

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      Monday, August 11th, 2014 news No Comments

      Social Media’s Impact on TV Continues to Rise


      Nielsen-Social-Impact-on-TV-Aug2014Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period. Moreover, 11% reported that social media caused them to watch more live TV, up from 8% during the Q4 2012 survey. The results are consistent with other research on social’s impact.

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      Friday, August 8th, 2014 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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