VISION - Executive Briefs

"Contextual Commerce(tm)"

by: Dr. Augustine Fou, go-Digital
This article is posits a contrarian view that the consumer space is the next target market and that the advertising revenue model is fundamentally flawed in the Internet space. A new term is coined, contextual commerce(tm), to capture how the Internet can be used most efficiently to deliver content that provides the context for commerce.

"Total Convergence"

by: Dr. Augustine Fou, go-Digital
This article is meant to stimulate discussions about how the Internet has initiated, enables, and necessitates the convergence of media types, revenue models, and technologies. It gives a perspective about how the evolving needs and sophistication of individual consumers of information drive this convergence.

"Globally Local Advertising"

by: Dr. Augustine Fou, go-Digital
This short article is based on the comments and insights of advertising luminaries who debate the merits of global versus local campaigns, offer case studies of how a brand's essence should remain the same while local implementations vary, and address how the Internet affects world advertising. Special thanks to the Center for Communications for organizing the Fall 1997 series of 20 seminars.

"Case Study:"

by: Dr. Augustine Fou, go-Digital
This is a short case study which emphasizes why "it's not just about putting up a website any more." Careful thought and business strategy must precede design and development efforts. Areas to be addressed include technology, design, value creation, integrated media, and business model. Three examples from this fictional website are used to illustrate the points.

"New Media Brands and Branding"

by: Robert Ponce', CEO of I-Contact Media, Inc. and Dr. Augustine Fou, go-Digital
This article compares online branding with traditional branding strategies. By reviewing the online efforts of real-world brands and online-native brands, winning characteristics are described.

"The Entrepreneurial Bug"

by: Dr. Augustine Fou, go-Digital
This is a short article written for the quarterly newsletter of Asian Women in Business. It draws from the experiences of Dr. Augustine Fou in starting go-Digital.

"Marketing in the Internet Medium"

by: Dr. Augustine Fou, go-Digital
This article cites many examples of how companies, large and small, have charged onto the Internet to market and advertise their products and services. At this stage in the evolution of the Internet some companies have found ways to benefit from using this new medium.

"Refuse to Accept the Advertising Revenue Model"

by: Dr. Augustine Fou, go-Digital
This is a controversial position article on the topic of the advertising revenue model. At a time when everyone was willingly or unwilling submitting to this revenue model, this article argues the case about using this new medium for its unique qualities, rather than to duplicate what existing media can do. It is a medium which enables one-to-one, one-to-many, many-to-many, and many-to-one interactions. It is potentially the most powerful medium known to man.

Other Articles

"On the Road of Electronic Commerce"

by: Michael Bloch, Yves Pigneur, Arie Segev
This paper addresses the issue of understanding the components of the business value an organization can derive from using electronic commerce. A framework consisting of ten components of the business value of electronic commerce is proposed and linked to Porter's model for competitive advantage within an industry.

Information Interaction Design: A Unified Field Theory of Design

by: Nathan Shedroff, Creative Director of Vivid Studios.
This white paper deals with the intricate, the esoteric, and the "spiritual" aspects of good design, especially to "create information and experiences that are valuable, compelling, and empowering." Nathan also invites guests to read his dissertations and musings online at

VIVID Studio's: A Client Guide

by: Vivid Studios, Inc.
This article introduces clients to the Internet and discusses in layman's terms various topics like accessing the web, starting and maintaining a website, and future trends.

Netscape's Intranet White Papers

by: Netscape Communications, Inc.
These are a series of white papers dealing with various aspects and economics of intranets for corporations. This archive is divided into 4 sections: strategy, technology, deployment (economics), and general.

Netscape's Internet Security White Papers

by: Netscape Communications, Inc.
These are a series of white papers dealing with Internet security. They range from introductory level papers which define terminology and protocols to more technical papers dealing with future implementations of security features and their implications for the greater Internet.

VISION - Executive Briefs (in progress - available soon)

"The New Media Company: A Cell-based Approach"

by: Dr. Augustine Fou, go-Digital

"Personalizing the Future"

by: Dr. Augustine Fou, go-Digital

"Revolutionary Kids' Education"

by: Dr. Augustine Fou, go-Digital

"Online Communities: Spanning Space and Time"

by: Dr. Augustine Fou, go-Digital

"Digital Publishing: Content is King"

by: Brett Barndt and Dr. Augustine Fou

"The New Publishing Paradigm"

by: Steve LaBarge, Hachette Filipacchi New Media and Dr. Augustine Fou

"Lifestyle Shopping (TM)"

by: Dr. Augustine Fou, go-Digital

"Internet Taxation, an Unknown Quantity"

by: Steve Masur, Esq. and Dr. Augustine Fou

"Internet 101: A Client's Manual"

by: Paul Smith, CEO of Smith-Renaud, Inc. and Dr. Augustine Fou

"Internet Business Models"

by: Dr. Augustine Fou, go-Digital

"Interactive Learning in the Information Age"

by: Hal Richman, CEO of Knowledge Navigators and Dr. Augustine Fou

"New Media, New Management"

by: Diana David and Dr. Augustine Fou

"The Network-centric Future"

by: Andrew Lih, Dir. of Technology, Center for New Media, Columbia University. and Dr. Augustine Fou

"The Internet: Beyond the Hype"

by: Dr. Augustine Fou, go-Digital

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