VISION
- Executive Briefs
"Contextual
Commerce(tm)"
- by: Dr. Augustine Fou,
go-Digital
- This article is posits a
contrarian view that the consumer space is the
next target market and that the advertising
revenue model is fundamentally flawed in the
Internet space. A new term is coined, contextual
commerce(tm), to capture how the Internet can be
used most efficiently to deliver content that
provides the context for commerce.
"Total
Convergence"
- by: Dr. Augustine Fou,
go-Digital
- This article is meant to
stimulate discussions about how the Internet has
initiated, enables, and necessitates the
convergence of media types, revenue models, and
technologies. It gives a perspective about how
the evolving needs and sophistication of
individual consumers of information drive this
convergence.
"Globally Local
Advertising"
- by: Dr. Augustine Fou,
go-Digital
- This short article is
based on the comments and insights of advertising
luminaries who debate the merits of global versus
local campaigns, offer case studies of how a
brand's essence should remain the same while
local implementations vary, and address how the
Internet affects world advertising. Special
thanks to the Center
for Communications
for organizing the Fall 1997 series of 20
seminars.
"Case Study:
www.our-health.net"
- by: Dr. Augustine Fou,
go-Digital
- This is a short case
study which emphasizes why "it's not just
about putting up a website any more."
Careful thought and business strategy must
precede design and development efforts. Areas to
be addressed include technology, design, value
creation, integrated media, and business model.
Three examples from this fictional website are
used to illustrate the points.
"New Media Brands and
Branding"
- by: Robert Ponce', CEO of
I-Contact Media, Inc. and Dr. Augustine Fou,
go-Digital
- This article compares
online branding with traditional branding
strategies. By reviewing the online efforts of
real-world brands and online-native brands,
winning characteristics are described.
"The
Entrepreneurial Bug"
- by: Dr. Augustine Fou,
go-Digital
- This is a short article
written for the quarterly newsletter of Asian
Women in Business. It draws from the experiences
of Dr. Augustine Fou in starting go-Digital.
"Marketing in the
Internet Medium"
- by: Dr. Augustine Fou,
go-Digital
- This article cites many
examples of how companies, large and small, have
charged onto the Internet to market and advertise
their products and services. At this stage in the
evolution of the Internet some companies have
found ways to benefit from using this new medium.
"Refuse to Accept
the Advertising Revenue Model"
- by: Dr. Augustine Fou,
go-Digital
- This is a controversial
position article on the topic of the advertising
revenue model. At a time when everyone was
willingly or unwilling submitting to this revenue
model, this article argues the case about using
this new medium for its unique qualities, rather
than to duplicate what existing media can do. It
is a medium which enables one-to-one,
one-to-many, many-to-many, and many-to-one
interactions. It is potentially the most powerful
medium known to man.
Other
Articles
"On
the Road of Electronic Commerce"
- by: Michael Bloch, Yves
Pigneur, Arie Segev
- This paper addresses the
issue of understanding the components of the
business value an organization can derive from
using electronic commerce. A framework consisting
of ten components of the business value of
electronic commerce is proposed and linked to
Porter's model for competitive advantage within
an industry.
Information
Interaction Design: A Unified Field Theory of Design
- by: Nathan Shedroff,
Creative Director of Vivid Studios.
- This white paper deals
with the intricate, the esoteric, and the
"spiritual" aspects of good design,
especially to "create information and
experiences that are valuable, compelling, and
empowering." Nathan also invites guests to
read his dissertations and musings online at http://www.nathan.com.
VIVID
Studio's: A Client Guide
- by: Vivid Studios, Inc.
- This article introduces
clients to the Internet and discusses in layman's
terms various topics like accessing the web,
starting and maintaining a website, and future
trends.
Netscape's
Intranet White Papers
- by: Netscape
Communications, Inc.
- These are a series of
white papers dealing with various aspects and
economics of intranets for corporations. This
archive is divided into 4 sections: strategy,
technology, deployment (economics), and general.
Netscape's
Internet Security White Papers
- by: Netscape
Communications, Inc.
- These are a series of
white papers dealing with Internet security. They
range from introductory level papers which define
terminology and protocols to more technical
papers dealing with future implementations of
security features and their implications for the
greater Internet.
VISION
- Executive Briefs (in progress - available soon)
"The New Media Company: A
Cell-based Approach"
- by: Dr. Augustine Fou,
go-Digital
"Personalizing the
Future"
- by: Dr. Augustine Fou,
go-Digital
"Revolutionary Kids'
Education"
- by: Dr. Augustine Fou,
go-Digital
"Online Communities:
Spanning Space and Time"
- by: Dr. Augustine Fou,
go-Digital
"Digital Publishing: Content
is King"
- by: Brett Barndt and Dr.
Augustine Fou
"The New Publishing
Paradigm"
- by: Steve LaBarge,
Hachette Filipacchi New Media and Dr. Augustine
Fou
"Lifestyle Shopping
(TM)"
- by: Dr. Augustine Fou,
go-Digital
"Internet Taxation, an
Unknown Quantity"
- by: Steve Masur, Esq. and
Dr. Augustine Fou
"Internet 101: A Client's
Manual"
- by: Paul Smith, CEO of
Smith-Renaud, Inc. and Dr. Augustine Fou
"Internet Business
Models"
- by: Dr. Augustine Fou,
go-Digital
"Interactive Learning in the
Information Age"
- by: Hal Richman, CEO of
Knowledge Navigators and Dr. Augustine Fou
"New Media, New
Management"
- by: Diana David and Dr.
Augustine Fou
"The Network-centric
Future"
- by: Andrew Lih, Dir. of
Technology, Center for New Media, Columbia
University. and Dr. Augustine Fou
"The Internet: Beyond the
Hype"
- by: Dr. Augustine Fou,
go-Digital
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