| go-Digital Internet Consulting Group, Inc. is a management consulting firm, founded by Dr. Augustine Fou in 1996, specializing in Internet strategy consulting, digital marketing solutions, and implementation management. go-Digital works with clients to develop solutions that integrate business strategy, technology strategy, design, and marketing to create real value using the Internet medium. As a pure consulting firm, go-Digital serves as knowledge leader for clients and takes an objective stance in identifying optimal resources for the implementation and evolution of client's online offering, leveraging the best-of-breed partner companies in the go-Digital Confederation. We help clients achieve online offerings that enable, empower, educate, and inspire. ... helping our clients go-digital ... |
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design Our creative talent inspires designs that transform websites into vibrant forums of interaction, exchange, and commerce ... |
technology The spectrum and depth of our technical skills enable us to execute client projects with unmatched speed and efficiency ... |
experience Our collective experience across industries and in-depth functional expertise makes us uniquely qualified to guide and advise the client ... |
VISION
- Executive Briefs
Social Media Ads are DOA -- MediaWeek October 13, 2008.
Missing Link Marketing -- Marketing Science. September 22, 2008.
The Need for Speed -- MediaPost September 22, 2008.
SEO Can't Exist in a Vacuum -- HowToSplitanAtom October 8, 2008.
A Different Perspective On Social Media Marketing -- Marketing Science. July 15, 2008.
WOM: Just Don't Do It -- Adweek July 14, 2008.
Tips for Success in a Web 2.0 World -- iMediaConnection April 23, 2008.
"Contextual
Commerce(tm)"
- by: Dr. Augustine Fou,
go-Digital
- This article is posits a
contrarian view that the consumer space is the
next target market and that the advertising
revenue model is fundamentally flawed in the
Internet space. A new term is coined, contextual
commerce(tm), to capture how the Internet can be
used most efficiently to deliver content that
provides the context for commerce.
"Total
Convergence"
- by: Dr. Augustine Fou,
go-Digital
- This article is meant to
stimulate discussions about how the Internet has
initiated, enables, and necessitates the
convergence of media types, revenue models, and
technologies. It gives a perspective about how
the evolving needs and sophistication of
individual consumers of information drive this
convergence.
"Globally Local
Advertising"
- by: Dr. Augustine Fou,
go-Digital
- This short article is
based on the comments and insights of advertising
luminaries who debate the merits of global versus
local campaigns, offer case studies of how a
brand's essence should remain the same while
local implementations vary, and address how the
Internet affects world advertising. Special
thanks to the Center
for Communications
for organizing the Fall 1997 series of 20
seminars.
"Case Study:
www.our-health.net"
- by: Dr. Augustine Fou,
go-Digital
- This is a short case
study which emphasizes why "it's not just
about putting up a website any more."
Careful thought and business strategy must
precede design and development efforts. Areas to
be addressed include technology, design, value
creation, integrated media, and business model.
Three examples from this fictional website are
used to illustrate the points.
"New Media Brands and
Branding"
- by: Robert Ponce', CEO of
I-Contact Media, Inc. and Dr. Augustine Fou,
go-Digital
- This article compares
online branding with traditional branding
strategies. By reviewing the online efforts of
real-world brands and online-native brands,
winning characteristics are described.
"The
Entrepreneurial Bug"
- by: Dr. Augustine Fou,
go-Digital
- This is a short article
written for the quarterly newsletter of Asian
Women in Business. It draws from the experiences
of Dr. Augustine Fou in starting go-Digital.
"Marketing in the
Internet Medium"
- by: Dr. Augustine Fou,
go-Digital
- This article cites many
examples of how companies, large and small, have
charged onto the Internet to market and advertise
their products and services. At this stage in the
evolution of the Internet some companies have
found ways to benefit from using this new medium.
"Refuse to Accept
the Advertising Revenue Model"
- by: Dr. Augustine Fou,
go-Digital
- This is a controversial
position article on the topic of the advertising
revenue model. At a time when everyone was
willingly or unwilling submitting to this revenue
model, this article argues the case about using
this new medium for its unique qualities, rather
than to duplicate what existing media can do. It
is a medium which enables one-to-one,
one-to-many, many-to-many, and many-to-one
interactions. It is potentially the most powerful
medium known to man.
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| recent press releases May 15, 1998. Internet Technologies, International Legal Landscape, and Investments Shape the Telecommunications Industry Future April 17, 1998. U.S. Companies Warm to New Partnership and Investment Opportunities in New Media and Information Technology in Quebec, "Silicon Alley North." March 26, 1998. Quebec Multimedia and New Media Firms Offer Latest Technologies,New Business Opportunities to U.S. Companies. January 26, 1998. go-Digital Internet Consulting Group to produce much needed international executive conferences to discuss the business of new media. December 10, 1997. Top U.S. and Canadian new media firms , major corporations gather to create new knowledge and shape the future of e-commerce. October 20, 1997. Steven LaBarge joins go-Digital as Chief Operating Officer from his post as VP of Operations of Hachette Filipacchi New Media. October 10, 1997. McGraw-Hill, the Canadian Consulate, and the MIT Club of NY pledge to co-sponsor the extremely popular go-Digital seminar series called the e-dinner (Entrepreneur's Dinner). October 6, 1997. AT&T brings go-Digital in-house to provide complete Internet strategy consulting and website development services to customers. |
